YURI

@yuripailman

Alopecia Awareness 🇲🇿🇿🇦 Stylist • CD • Model • Agent SA Style Award Winner - Most Innovative Style 2025 @creative_by_yuri @sister.mgmt @myfriendned
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Weeks posts
Pinch me harder Featured in @family_style 🥵😍 We revel in shapes that cast shadows with our bodies, angular and strong. Metamorphically, these fabrics realize our fantasies and dreams into otherworldly sizes and forms. Materials billow up and build around us. Soon enough, we become monuments of our own. Models: Yuri & Nelson @sister.mgmt Photography by KRISTIN-LEE MOOLMAN Fashion by NATHAN KLEIN Models APHILE CARTER at BOSS MODELS; DOMONIQUE EVANS at KULT MODELS; NELSON MAKER, LEBOHANG OTUKILE, and YURI PAILMAN at MY FRIEND NED AGENCY; PONAHALO MOJAPELO, ALEXANDRA and MICHAEL FITZPATRICK, GABRIEL DE OLIVEIRA, IVAN FARQUHARSON Hair Stylist BRANDON SWANEPOEL at CELLARDOOR HAIR Makeup Artist ANNICE GERBER Photo Assistant ZWELE BUTHELEZI Fashion Assistants ELENA SCANAGATTA, ARABELLA CRANDON-GRIFFITHS, and TULISA NGIDI Makeup Assistant TAAHIRAH MOHAMMED Production THE CURATED Production Coordinator KATIE HOLMES Local Production JODIE ENNIK at LAMPOST Special Thanks MA+ TALENT
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1 year ago
Pinch me 🥺 featured in @sundaytimesfashion for Pride Month - being queer is my superpower ❤️ Photographer: Aart Verrips / Agent Emma Photographer’s assistant / videographer: Nicholai Thomas Lighting: Glow Hire Hair: Saadique Ryklief / Lampost (@lampostcreative ) Make up: Liz van der Merwe / Red Hot Ops (@iamlizvandermerwe ) Model: Yuri Pailman (@yuripailman ) Production: Sharon Armstrong Production assistant: Yoliswa Myaluza Clothing: @amiri Jewellery: @charles_greig_jewellers
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1 year ago
🥹🥹🥹❤️ The Fashion Issue @wantedonlinesa Cover: Photographer: Aart Verrips / Agent Emma Photographer’s assistant / videographer: Nicholai Thomas Lighting: Glow Hire Hair: Saadique Ryklief / Lampost (@lampostcreative ) Grooming: Liz van der Merwe / Red Hot Ops (@iamlizvandermerwe ) Model: Yuri Pailman (@yuripailman ) Production: Sharon Armstrong Production assistant: Yoliswa Myaluza Willow Twiss cowboy hat: @therealcrystalbirch Crystalline knit trapeze suit: @viviers.studio Jewellery: @charles_greig_jewellers
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1 year ago
My purple is fashion. Since I was a little Yuri, it’s been my escape — where imagination bloomed and my love for world-building began. It’s grown into my career, my language, my art. And to me, a look is never truly complete without a scent to tell the final part of the story. 💜✨ @valentino.beauty #valentinobeauty #borninroma #ValentinoBeautyPartner
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8 days ago
About a week ago at The Devil Wears Prada 2 Premier 🥹 Coat by @gadathouse
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10 days ago
Rihanna’s first born @safashionweek opening party Outfit from @sous.wardrobe
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25 days ago
Main character energy, Shelby approved @netflixsa thank you for another iconic event 🫶 Full look from @sous.wardrobe #netflixpeakyblinders
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1 month ago
Tailored disruption. Tailored Disruption is about taking something structured and flipping the perspective. Clean lines, sharp suits - but styled with a bit of punk and defiance. The henna brings in faith and heritage. It’s all about challenging how tailored fashion is usually seen in our context, and shaping it into something that feels personal and safe to exist in. Creative direction & styling: @yuripailman @creative_by_yuri Photography: @k.skits Art direction: @kevinradebe Grooming and hair: Yuri and assistant @okmordecai Fashion pieces: @naoserati & @hintstudios__
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2 months ago
Vamos Brincar is the latest project by Yuri Pailman (@yuripailman ), shaped in Johannesburg and rooted in play as creative practice. Drawing from childhood memory, instinct, and chosen family, the project returns fashion to its most honest form. An invitation to remember that creation, at its purest, is play. Creative director: Yuri Pailman @creative_by_yuri Art direction: Kevin Radebe @kevinradebe Fashion story: Mpumi Nhlapo @mpumi_nhlapo @gadathouse Styling: Yuri Pailman @creative_by_yuri Hairstylist: Dineo @dg.skosana @bad.her.day MUA: Skyeeee @skyyyyyyyyyyeee Models: @myfriendned @molemomahaia @kat.thekiso @liu.bassie @yuripailman
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3 months ago
Part 2/2 the dark side ‘Vamos brincar!’ — ‘Let’s play!’ Vamos Brincar marks a departure from my previous work. Johannesburg has always been my safe space as a queer being and a creative — a city where I learned to observe before I learned to participate. Like many queer people, I spent much of my early life trying to understand my existence, finding refuge and self-expression through fashion. This project was born from conversations with my creative friends, where we asked ourselves: What is the first memory of our creativity? My mind returned to childhood — magazine cut-outs, scrapbooks, make-believe worlds, and the simple joy of play. As children, there were no obstacles in our creations; we made something out of nothing, driven purely by imagination and instinct. I became curious about what it would feel like to return to that space of freedom — to play again with my friends, each bringing their own unique skill set into a shared creative playground. So we did exactly that. We created a world where our inner six-year-olds could lead, allowing intuition, curiosity, and joy to shape the process without limitation. Vamos Brincar celebrates creative innocence, chosen family, and the magic that emerges when we allow ourselves to play freely again. It is an invitation to reconnect with the fearless imagination we once had — and to remember that creation, at its purest, is play. Creative director: Yuri Pailman @creative_by_yuri Art direction: Kevin Radebe @kevinradebe Fashion story: Mpumi Nhlapo @mpumi_nhlapo @gadathouse Styling: Yuri Pailman @creative_by_yuri Hairstylist: Dineo @dg.skosana @bad.her.day MUA: Skyeeee @skyyyyyyyyyyeee Models: @myfriendned @molemomahaia @kat.thekiso @liu.bassie @yuripailman
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3 months ago
Part 1/2 ‘Vamos brincar!’ — ‘Let’s play!’ Vamos Brincar marks a departure from my previous work. Johannesburg has always been my safe space as a queer being and a creative — a city where I learned to observe before I learned to participate. Like many queer people, I spent much of my early life trying to understand my existence, finding refuge and self-expression through fashion. This project was born from conversations with my creative friends, where we asked ourselves: What is the first memory of our creativity? My mind returned to childhood — magazine cut-outs, scrapbooks, make-believe worlds, and the simple joy of play. As children, there were no obstacles in our creations; we made something out of nothing, driven purely by imagination and instinct. I became curious about what it would feel like to return to that space of freedom — to play again with my friends, each bringing their own unique skill set into a shared creative playground. So we did exactly that. We created a world where our inner six-year-olds could lead, allowing intuition, curiosity, and joy to shape the process without limitation. Vamos Brincar celebrates creative innocence, chosen family, and the magic that emerges when we allow ourselves to play freely again. It is an invitation to reconnect with the fearless imagination we once had — and to remember that creation, at its purest, is play. Creative director: Yuri Pailman @creative_by_yuri Art direction: Kevin Radebe @kevinradebe Fashion story: Mpumi Nhlapo @mpumi_nhlapo @gadathouse Styling: Yuri Pailman @creative_by_yuri Hairstylist: Dineo @dg.skosana @bad.her.day MUA: Skyeeee @skyyyyyyyyyyeee Models: @myfriendned @molemomahaia @kat.thekiso @liu.bassie @yuripailman
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3 months ago
Some of my favorite looks of 2025 🥹
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4 months ago