A further expansion of its European footprint, AMIRI announces the opening of a new boutique on London’s New Bond Street — its second in Europe, and first in the United Kingdom.
The London flagship transports the essence of Hollywood to Europe, where rich materials and layered textures meet distinctly London traditions — private clubs, grand townhouses, and the tailoring establishments of Savile Row, just a street away and kindred in spirit to AMIRI’s focus on expert tailoring and savoir-faire.
Shaped by the vision of founder and creative director Mike Amiri — a modern idea of American luxury, born in Los Angeles — the space spans two floors with a cinematic sensibility. Each area carries its own distinct persona, recalling the on-set décor of Hollywood’s Golden Age.
Custom boiserie in pomelé wood veneer meets large-scale tapestry artworks, nodding to the Art Deco styles that connect London and Los Angeles. Desert-tone neutrals, travertine marble, onyx, and plush upholsteries contrast cool and warm — evoking different eras of glamour.
Vintage and custom furnishings combine with one-of-a-kind art pieces to punctuate the space with curated character. Within it, AMIRI clothes find a fresh context — they become characters, taking center stage.
The flagship was devised by Mike Amiri and realized by Giorgia Longoni Studio (
@giorgialongonistudio ) and Two One Two Design.
@amiri @mikeamiri
AMIRI LONDON
123 New Bond Street
London, W1S 1EJ
United Kingdom
Monday-Saturday 10:30AM-7:00PM | Sunday 12:00PM-6:00PM