THE VIDEO + THE BTS: Aritzia Sweatfleece Process
Goal was to focus on the color blocking of the sweats so thought a puzzle direction could be so fun to show interchangeability
Started with taking 2 identical photos in studio and then sent it off to be created into a puzzle
Love/hate relationship with getting a solid color background- was so sick when it all came together but truly lost brain cells trying to put the puzzle together lol
Took over three days to complete the puzzle, probably 8-9hrs all together, contemplated hiring someone to complete it- at one point had to organize the pieces by style of shape/direction it was facing so it felt a little easier
Overall was SO fun to see it all come to life- grateful for the trust in creative for this one! Always a dream to work with @aritzia đ
âSubtraction is an important method in the [creative] process. You only have a short opportunity to get an idea across and understanding which parts represent your idea and which ones donât is important.â
In Feature 039 of âConversations Behind The Campaign,â we sat down with Mel Walker, a multidisciplinary creative specialising in both still and motion content.
In our conversation, @melwalkerrr reflects on how creative boundaries can fuel originality, the importance of staying open as ideas evolve, and the power of carving out time to think - and seek inspiration beyond social media.
Read the full interview by Kate Edwards via our website.
AMIRI Motherâs Day gifting, seen by @melwalkerrr .
Celebrate her with pieces that balance effortless California ease and refined craftsmanshipâfrom woven raffia totes to sculptural eyewear designed for every moment.
Discover now on amiri.com and at AMIRI flagships.
Your skinâs natural vitality, awakened. đż Formulated with high-performance, 100% natural origin ingredients,* Crème Supreme empowers your skinâs own regenerative potential to visibly recapture 5 years in just 8 weeks.**
*In accordance with Ecocert & COSMOS Standards.
**Self-assessment from clinical, 33 women.
M.PH stills, in Sephora, on billboards, BTS, + press features.
Shot back in September and have been so so excited to share!!!! Honoured and grateful is an understatement. @mphbeauty@maryphillips
![âSubtraction is an important method in the [creative] process. You only have a short opportunity to get an idea across and understanding which parts represent your idea and which ones donât is important.âIn Feature 039 of âConversations Behind The Campaign,â we sat down with Mel Walker, a multidisciplinary creative specialising in both still and motion content.In our conversation, @melwalkerrr reflects on how creative boundaries can fuel originality, the importance of staying open as ideas evolve, and the power of carving out time to think - and seek inspiration beyond social media.Read the full interview by Kate Edwards via our website.](https://sp1.picnob.com/p/pt_6720434313114416253536_0_c87b920262e0720e7a4f03428720e049.jpg?o=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&h=1ab61eb897602ae2b5410e17bccd0706)
