𝗫𝗗𝗟𝗔𝗕 ✦ 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗔𝗿𝘁 𝗦𝘁𝘂𝗱𝗶𝗼

COVER FOR @r3ddwrld UPCOMING SONG - LABELVIE ✦ Art Direction — @asristcly ✦ Design — @asristcly ✦ Creative Direction — @xroxdesignlab ✦ Mastered n' mixed — @xlabo.original ✦ Producer — @sainttscollective

NORTH AFRICA — ROAD TO WC26 A visual system built from reduction, Four identities. One structure. Morocco Algeria Tunisia Egypt Each poster strips the flag to its core geometry and rebuilds it inside a unified grid. No decoration. No noise. Only symbol, type, and tension. A campaign exploring Arab Africa on the road to the 2026 FIFA World Cup. Art Direction & Design: XroxDesignLab

MS3OUDI — Photo Zine @ms3oudi A curated body of work built around the photographic language of Mehdi Mes3oudi. This zine isolates moments, textures, and compositions without forcing narrative. The intent is reduction: removing noise, keeping only what holds weight in frame. The selection moves through light, structure, and human presence with controlled pacing. Each image stands independently, but together they form a quiet system of observation — repetition, contrast, and balance. No excess styling. No imposed story. Just frames that exist as they are. Art direction, layout, and execution focused on clarity and restraint. All photographs owned by him Curated by @xroxdesignlab Layout @asristcly

HOWLS - Album Redesign A visual reconstruction of Howls — stripped, reassembled, and pushed into a sharper identity. This redesign focuses on tension, atmosphere, and controlled chaos, translating the sonic aggression into a deliberate visual system. Not a reinterpretation for aesthetics, but a recalibration of the album’s presence. @shobeeshayfeen Art direction / Design: @asristcly Studio : @xroxdesignlab Creative Director of this project: @msqalli @digital_archive #digitalarchive

CREATIVE DIRECTION + PHOTOGRAPHY FOR SMA3EL LAST SINGLE MASSIRI - ✦ Art Direction — @asristcly ✦ Design — @xroxdesignlab ✦ Creative Direction — @asristcly ✦ Photography — @asristcly | Assisted by — @_leon4ever ✦ Mastering — @asristcly ✦ Producer — @therealsma3el ✦ Composer — @therealsma3el ✦ Arrangement — @therealsma3el

JUKEBOX - REIMAGINED VERSION (MEMORIABLE VERSION) Jukebox EP by Yvzid and Lina is structured around the jukebox as a metaphor for memory, selection, and emotional replay. Each track operates like a stored moment — chosen, intentional, and tied to specific feelings of longing, romance, and quiet reflection. The project treats love as fragments across time rather than a linear story, positioning the listener inside a space where moments can be revisited and reinterpreted. Sonically, the EP blends contemporary Moroccan pop textures with retro tonal warmth. Soft rhythms, atmospheric synth layers, and restrained production create space for vocal intimacy and lyrical vulnerability. The collaboration forms a dialogue rather than a traditional duet format, where voices echo, respond, and intersect like parallel memories sharing the same archive, reinforcing the conceptual role of the jukebox as a container of different emotional perspectives. Visually, the art direction extends the concept through vintage jukebox imagery, red vinyl symbolism, and minimal editorial layouts referencing collectible physical media culture. The design language frames the EP as an artifact — curated, preserved, and replayable — where packaging, typography, and color restraint mirror the sonic approach. The result is a cohesive identity in which sound, object, and visual system operate together to present the EP as a collection of stored emotional fragments rather than disposable digital content. Designed by @asristcly Sing by @yvzidd & @iamlinal

VISUEL IDENTITY - SALAH REGOUANE The visual identity for Salah Regouane is built on structure, restraint, and photographic authorship. It positions the photographer not as a service provider but as a visual signature. The system relies on a monochrome foundation, controlled typography, and a modular grid. The logomark — constructed from the initials S and R — operates as a stamp, reinforcing authorship across applications: prints, stationery, posters, digital layouts, and exhibition material. Its geometric construction reflects precision, framing, and technical awareness inherent to photography. Typography is direct and editorial. Large, confident name placements function as both label and composition element, echoing magazine design and gallery catalog language. Negative space is intentionally preserved, allowing imagery to carry narrative weight without visual noise. Photography selection emphasizes atmosphere, portrait presence, and urban texture, reinforcing a perspective rooted in Casablanca. The layouts treat each photograph as an artifact: framed, archived, and presented with curatorial discipline. Applications across mockups — posters, identity cards, packaging, and exhibition graphics — communicate consistency. The identity behaves like a publishing system rather than a static brand, enabling Salah Regouane to operate simultaneously as photographer, editor, and visual director. Visuel Identity developped by @asristcly at @xroxdesignlab - #graphicdesign #design #art #graphic #typographyinspired

CREATIVE DIRECTION + GRAPHICS + PACKAGING + MERCH FOR SMA3EL LATEST EP « MNWALO » GRAPHIC DESIGN : @asristcly CREATIVE DIRECTION: @xroxdesignlab ART DIRECTION : @asristcly PERFORMED BY : @therealsma3el LYRICS BY: @therealsma3el COMPOSED BY: @therealsma3el MIXED BY: @therealsma3el PHOTOGRAPHY : @1__charles___ GO LISTEN TO THE EP OF THE NEW GEN SINGER YOU WILL DEFINITELY LOVE IT #graphicdesign #typography #design #music #sma3el

A 3D exploration inspired by Moroccan domestic culture and everyday rituals. This project brings together a tajine, a berrad (traditional teapot), and an Arabian pouf—objects that live at the heart of Moroccan homes and gatherings. Each form was carefully modeled and textured to reflect handcrafted imperfections, material warmth, and the passage of time. The tajine evokes shared meals and slow moments, the berrad symbolizes hospitality and tea ceremonies, and the pouf anchors the scene in comfort and intimacy. Through soft lighting and detailed surfaces, I aimed to translate cultural memory into a digital space, preserving tradition while reimagining it through 3D. - - - #graphicdesign #design #art #graphic #typographyart

MERCH DESIGN - DAR MOHA Dar Moha is a high-end Moroccan gourmet restaurant rooted in culinary heritage, where tradition, hospitality, and refinement converge. It presents Moroccan cuisine as a cultural legacy rather than simple dining, expressing timeless elegance, authority, and warmth through an experience that aligns food, architecture, atmosphere, and history into one coherent narrative. The merch design translates this identity into wearable form through a deep red and gold palette that evokes Moroccan interiors, ceremonial richness, and prestige. The typographic hierarchy is deliberate: script lettering communicates tradition and hospitality, while serif type reinforces structure, permanence, and credibility. Fabric-like textures reference artisanal craftsmanship and Moroccan textile culture, adding tactility and depth without relying on ornament. The crest functions as a heritage marker, grounding the identity in classic gourmet symbolism. @dar_moha Designed by @asristcly @chef.moha

DOTS NOT MAPS This zine treats Moroccan cities as linguistic and tactile entities rather than visual landmarks. Each city is represented solely through its name translated into correct Braille, removing imagery, maps, and architectural references. The city is not shown; it is read by touch. The project rejects the dominance of sight in how cities are documented and consumed. Moroccan cities are usually reduced to photography, tourism symbols, and visual spectacle. This zine removes all of that. What remains is language, absence, and surface. Braille functions as both medium and message. It introduces slowness, proximity, and physical engagement. Reading becomes an act of contact rather than observation. The dots demand patience and intention, opposing the speed and saturation of visual culture. Each spread isolates a single city name in Braille, respecting real spacing, scale, and structure. No decorative distortion. No illustrative shortcuts. The restraint is deliberate. The silence around the dots is part of the content. Designed by @asristcly and curated by @xroxdesignlab and the idea was inspired from @lhajofficial - #designer #designers #creative #creatives #artist #artoftheday #picoftheday #digitalart #graphic #graphicart #graphics #workspace

COVER + CREATIVE DIRECTION FOR MNWALO BY THE ONE N ONLY @therealsma3el COMING ON 22/01 - ✦ Writing — @therealsma3el ✦ Art Direction — @asristcly ✦ Design — @xroxdesignlab ✦ Creative Direction — @xroxdesignlab ✦ Arrangement — @therealsma3el ✦ Photography — @1__charles___ - #graphicdesign #design #art #graphicdesigner #branding #logo #illustration #digitalart #designer #artwork #photoshop #graphic #logodesigner #creative #artist #illustrator #typography #marketing #graphics #logodesign #photography #brandidentity #drawing #designinspiration #webdesign #posterdesign #brand #digitalmarketing #logodesigns #posters