ATMAN ✦

COVER FOR @r3ddwrld UPCOMING SONG - LABELVIE ✦ Art Direction — @asristcly ✦ Design — @asristcly ✦ Creative Direction — @xroxdesignlab ✦ Mastered n' mixed — @xlabo.original ✦ Producer — @sainttscollective

MONARCHY - XDLAB MERCHANDISE

"SOFITEL" @elgrandetoto • alternative cover

NORTH AFRICA — ROAD TO WC26 A visual system built from reduction, Four identities. One structure. Morocco Algeria Tunisia Egypt Each poster strips the flag to its core geometry and rebuilds it inside a unified grid. No decoration. No noise. Only symbol, type, and tension. A campaign exploring Arab Africa on the road to the 2026 FIFA World Cup. Art Direction & Design: XroxDesignLab

When forces separate, the sound fractures. When they reunite, everything obeys. A visual interpretation of duality, power, and collision — wolf and dragon, instinct and fire, chaos and control. Not balance. Impact.

MS3OUDI — Photo Zine @ms3oudi A curated body of work built around the photographic language of Mehdi Mes3oudi. This zine isolates moments, textures, and compositions without forcing narrative. The intent is reduction: removing noise, keeping only what holds weight in frame. The selection moves through light, structure, and human presence with controlled pacing. Each image stands independently, but together they form a quiet system of observation — repetition, contrast, and balance. No excess styling. No imposed story. Just frames that exist as they are. Art direction, layout, and execution focused on clarity and restraint. All photographs owned by him Curated by @xroxdesignlab Layout @asristcly

HOWLS - Album Redesign A visual reconstruction of Howls — stripped, reassembled, and pushed into a sharper identity. This redesign focuses on tension, atmosphere, and controlled chaos, translating the sonic aggression into a deliberate visual system. Not a reinterpretation for aesthetics, but a recalibration of the album’s presence. @shobeeshayfeen Art direction / Design: @asristcly Studio : @xroxdesignlab Creative Director of this project: @msqalli @digital_archive #digitalarchive

CUSTOM TITLE CARD SHOBEE - MACHI M3ANA @shobeeshayfeen

REAL MADRID VS BAYERN MUNICH Concept project built around the quarter-final clash between Real Madrid and Bayern Munich in the UEFA Champions League. The work translates a high-stakes European night into a unified visual system spanning poster, ticket, and scarf. The poster establishes the core narrative: confrontation, legacy, and pressure. Composition focuses on duality—two forces facing each other—with a controlled hierarchy that directs attention toward the central clash. Typography is sharp and assertive, reinforcing the institutional weight of both clubs. Color treatment draws from each team’s identity while maintaining a cinematic, night-match atmosphere. Lighting and contrast create tension rather than decoration. The ticket concept shifts into a more functional design language without losing identity. Layout is structured, grid-based, and precise, echoing official match credentials while embedding the same visual DNA from the poster. Elements such as fixture details, seat information, and competition branding are treated as design components rather than secondary information. The goal is to make the ticket feel collectible, not disposable. The scarf extends the project into physical culture. It translates the graphic system into a wearable object tied to fan ritual. Typography is simplified and stretched for readability at distance, while iconography and color blocking preserve the rivalry narrative. The scarf acts as a bridge between design and stadium atmosphere, carrying the same visual tension into a tangible form.

CREATIVE DIRECTION + PHOTOGRAPHY FOR SMA3EL LAST SINGLE MASSIRI - ✦ Art Direction — @asristcly ✦ Design — @xroxdesignlab ✦ Creative Direction — @asristcly ✦ Photography — @asristcly | Assisted by — @_leon4ever ✦ Mastering — @asristcly ✦ Producer — @therealsma3el ✦ Composer — @therealsma3el ✦ Arrangement — @therealsma3el

World Best Players Collage and painting on paper

JUKEBOX - REIMAGINED VERSION (MEMORIABLE VERSION) Jukebox EP by Yvzid and Lina is structured around the jukebox as a metaphor for memory, selection, and emotional replay. Each track operates like a stored moment — chosen, intentional, and tied to specific feelings of longing, romance, and quiet reflection. The project treats love as fragments across time rather than a linear story, positioning the listener inside a space where moments can be revisited and reinterpreted. Sonically, the EP blends contemporary Moroccan pop textures with retro tonal warmth. Soft rhythms, atmospheric synth layers, and restrained production create space for vocal intimacy and lyrical vulnerability. The collaboration forms a dialogue rather than a traditional duet format, where voices echo, respond, and intersect like parallel memories sharing the same archive, reinforcing the conceptual role of the jukebox as a container of different emotional perspectives. Visually, the art direction extends the concept through vintage jukebox imagery, red vinyl symbolism, and minimal editorial layouts referencing collectible physical media culture. The design language frames the EP as an artifact — curated, preserved, and replayable — where packaging, typography, and color restraint mirror the sonic approach. The result is a cohesive identity in which sound, object, and visual system operate together to present the EP as a collection of stored emotional fragments rather than disposable digital content. Designed by @asristcly Sing by @yvzidd & @iamlinal