Fifteen years after they first fired up the kiln, East Fork (@eastforkpottery ) is producing 750,000 pieces per year—mugs, dinner plates, vases, and other vessels. The pottery is on track to double that number this year, with a $2.5 million infusion helping build out its production—but cofounder and CEO Alex Matisse (@alexmatisse ) notes there’s a delicate balance to maintaining the business’s growth while staying true to its mission and values.
📸: @eastforkpottery
✏️: @lilerr
From her home in Warwick, New York, @audreylouisereynolds grows, forages, builds, and brews batches of color, testing them on her walls and anything else she can get her hands on. For the past two decades, Audrey has been brewing bespoke artisanal dyes from natural ingredients like flowers, fungus, and bark, and helping others do the same through consulting work. Learn more about her work and process in “Foraging for Color,” a Q&A with Issue 08’s cover artist.
✏️: @lilerr
📸: @audreylouisereynolds
Some communities treat hunting down out-of-commission finds like it’s an Olympic sport. On theme with Issue 08, Alicia Kort did a deep dive on reseller sites, Reddit, and publishers to track down cult-favorite home goods that have been put out to pasture. Learn more about these items and their devoted hunters at the link in bio.
✏️: @alicia_kort
Wrong House back with another edition of its advice column for creatives. In this month’s “Chair Time With Eric Trine,” the Opinionated Man on the Internet shares how to balance personal and professional brand, plus the role of POV.
✏️: @erictrine
Can an American pottery brand balance big growth with big values? East Fork (@eastforkpottery )—the Asheville-based homewares company, now in its 15th year—is trying to find out. As it has scaled up from a tiny operation on a Western North Carolina holler into a business on track to make 1.5 million pieces of pottery annually, a tension between handcraft and industrial-scale production has long been at East Fork’s center—a fact that cofounder and CEO Alex Matisse, a formally trained potter himself, isn’t shy to acknowledge. In “East Fork’s Big Bet,” @lilerr profiles the company, and Matisse, at this inflection point.
✏️: @lilerr
📸: @eastforkpottery
We came. We saw. We schlepped. This week, Wrong House interviewed designers, writers, photographers, and other chic people in town for Milan Design Week to suss out the footwear that saw them through it all. Read The Shoe Report in full at the link in bio. ✏️: @lilerr
Introducing a Wrong House palate cleanser for the overstimulated: a FLORAL INTERLUDE WITH JESSE SMILEY. Just Jesse—the brain behind @world.ofpatches —arranging some calla lilies for you. Nothing else.
🎥: @jessedsmiley / @world.ofpatches
For Issue 08, Alex T. Williams returns in conversation with Kristin Coleman and Chad Phillips, the proprietors of @available_items in Tivoli, New York. The trio met up at @amintadj ’s Ohayo Mountain House to discuss carving out a niche, creating opportunity, and the duo’s newest exhibition, “Sense of Place.”
✏️: @studi.group
📸: Kristin Coleman and @valfl24 ; installation by @flowerpsychos
In our seventh issue, Wrong House debuts its first-ever advice column for creative types. For this month’s “Chair Time With Eric Trine,” the object-based studio artist uses his two decades of experience to answer community questions about when to hire and reckoning with personal work—while not taking it personally.
✏️: @erictrine
