Martha | Copywriting and Content

I’m a copywriter, speaker, and co-host of The One That Works For You podcast. And I’m here to help you make your brand a dopamine drip with addictive copy built on strategy, clarity and story. To learn more about Word Candy and how we can work together, stroll through my grid or head to my link-in-bio. Or if you are already loving the vibes, book a FREE call and I’ll HyperFocus you from overwhelmed to overjoyed in just a week. Big claps to @thewolfe.co for the Instasite template that made #quietquittingInstagram real for me. Huge claps to the talented @ifordesignstudio for her always-excellent design work. Photos (as always) by @jennyfeastphotography Oh, and PS > I’ve got an affiliate link in my bio if you want to create an Instasite of your very own. Comment INSTASITE below and I'll send it to you! 💥 Make your brand a dopamine drip | @wordcandycomms

KISS—remember that old chestnut? Before you put your ‘professional language’ hat on, remember: When you keep your message simple and straightforward, your people are much more likely to remember it. Simplicity makes your messaging: 🍭 More engaging 🍭 More inclusive 🍭 More trustworthy 🍭 More actionable Ready for sweet clarity? Book your HyperFocus Week for clear, clever copywriting and content—and start creating lasting connections with your ideal clients—all in just a week. 💥 Make your brand a dopamine drip | @wordcandycomms

Honestly? The amount of content you need to run a digital business is outta hand. ⁣ ⁣ In fact, if you’re managing digital projects, I’m not surprised you’re overwhelmed by the amount of copy and content you need on the daily. ⁣ ⁣ Not only that, it can be tricky to communicate complex ideas across audiences—especially when you’ve got too many cooks in the kitchen. ⁣ ⁣ I can help.⁣ ⁣ 🍭Your HyperFocus Week can include content strategy development—so you’re set up to get the biggest bang for your copywriting buck⁣ 🍭 With my clear, conversational style, I’ll create engaging stories that hook your ideal clients—and guide them into taking action on your brand⁣ 🍭Get a fresh perspective and start showing the right kind of content to the right kind of people⁣ Book a FREE call and I’ll HyperFocus you from overwhelmed to overjoyed in just a week.⁣ ⁣ 💥⁣ ⁣ Make your brand a dopamine drip | @wordcandycomms ⁣ ⁣

They say trust your gut. But fear can feel a lot like clarity. Like a strong yes—or a sudden, panicked no. Sometimes the urge to burn it all down is just a sign that your nervous system has HAD IT. In episode 37, Liv and I talk about how to tell the difference between real clarity and a coked-up fear response in disguise. Listen wherever you get your podcasts x #FightFlightFreeze #InternalFamilySystems #RegulatedNervousSystem #NervousSystemSupport #DysregulatedNervousSystem #NeurodivergentBusiness #BusinessPodcast #PodcastForEntrepreneurs #PodcastforWomen #TheOneThatWorksForYou

I will die on this hill: Resting isn’t about just taking a break. It’s about learning to regulate your nervous system. In this episode, Liv and I unpack what real rest looks like when you’re coming out of fight, flight, or freeze. It’s not always as simple as stopping. Sometimes, it’s about learning to notice when you’re still carrying the aftershocks of stress and giving yourself the time to fully land. We talk about nervous system regulation as a learnable skill, the hidden costs of being stuck in dysregulation, and how better regulation leads to better decision-making, creativity, and quality of life. Listen at the link in bio or wherever you get your podcasts x #RegulatedNervousSystem #NervousSystemSupport #RestToRecover #FightFlightFreeze #RealRest #NervousSystemHealing #RestIsProductive #NeurodivergentBusiness #BusinessPodcast #PodcastForEntrepreneurs #PodcastforWomen #TheOneThatWorksForYou

In this episode, we dive into meltdowns, rebrands, and the “burn it all down” moments that happen to all of us. Here’s what went down: - How to recognise when you’re making decisions from a dysregulated nervous system - Why panic can feel like clarity—and how to tell when it’s not - What nervous system regulation actually looks like (hint: it’s not breaths and lavender oil) - The $200 seatbelt story and other meltdown-mode decisions we don’t talk about enough - Why snacks, naps, and stepping away might be more helpful than another rebrand - The small recalibrations that bring you back when the overwhelm hits - Why Liv retired The Branding Psychologist—and how her next chapter might shift something in you too Grab it wherever you get your podcasts x #IFS #InternalFamilySystems #BusinessMess #DysregulatedNervousSystem #NervousSystemRegulation #NeurodivergentBusiness #BusinessPodcast #PodcastForEntrepreneurs #PodcastforWomen #TheOneThatWorksForYou

Working with a copywriter starts with clarity. Before the words come, we need to know: — Who are you really? — What do you need to say? — What’s the actual job this copy needs to do? A good copywriter won’t just “make it sound nice.” They’ll ask questions. They’ll take a detailed brief. They’ll dig into your message and your people—so the final words do what they’re meant to: connect and convert. So if you’ve got a clear sense of your message (or you’re willing to find it), and you’re ready to uplevel how you communicate—let’s talk. Say HEY if you’re ready—I’ve got some space for new projects 🍭 #copywriting #contentmarketing #marketingstrategy #brandstorytelling #brandloyalty #onlinebusinessowners #coursecreators #smallbusinessowner #femalebusinessowners #smallbusinessmarketing #businessmarketing #seowebsitecopy #seo #uxcopywriting #emailmarketing #brandmessaging #blogwriting #contentwriting #emailcopywriting #businessgrowth #brandvisibility #websitecopy #blogposts #emailsequences #leadmagnet #salespagecopy #contenttemplates #contentpackages #copywritingservices #websitecopywriting

Here’s how to get your copy and content strategy sorted: 🍭Book a free 15-minute discovery call 🍭We map out exactly what you need, aligned with your goals 🍭You secure your spot + fill out a quick briefing form 🍭I disappear into my cave and come out with word that sell What happens next: While you’re off thrilling your customers and pretending work-life balance is a thing, I’m deep in the strategy zone—writing words that actually move the needle. By the end of the week, you’ll have: – A professionally proofread, ready-to-use copy deck – A personalised video walkthrough – Confidence that your copy is saying the right thing to the right people You’ll also get a 14-day follow-up to check your results—and support with any final tweaks to make sure the words work. Your HyperFocus Week includes: → Regular project updates → On-time, professionally proofed copy (always) → A copy bestie who doesn’t ghost after delivery Ready to get clear, sharp, scroll-stopping copy that sells? Apply now and grab a free discovery call. #copywriting #contentmarketing #marketingstrategy #brandstorytelling #brandloyalty #onlinebusinessowners #coursecreators #smallbusinessowner #femalebusinessowners #smallbusinessmarketing #businessmarketing #seowebsitecopy #seo #uxcopywriting #emailmarketing #brandmessaging #blogwriting #contentwriting #emailcopywriting #businessgrowth #brandvisibility #websitecopy #blogposts #emailsequences #leadmagnet #salespagecopy #contenttemplates #contentpackages #copywritingservices #websitecopywriting

I'm a yapper from way back—and my two favourite topics? Content strategy and copywriting. Neurodivergence in women. This year for Neurodiversity Day, I spoke at Leqture’s global event. Almost 2,000 people tuned in from around the world. Session rating? 4.7 out of 5. One attendee said: "Martha made me feel normal." Another? "This should be a required PD for every single person." I speak on things that matter—like the business of neurodiversity, values-led growth, and how to write things people actually want to read. My talks are honest, tactical, story-driven, and built for action. I also happen to be a superb emcee. Trusted by TED.com, PWC, Business Chicks, ADHD WA, American Family Insurance, Leqture, and Copywrite Matters. If your 2025 event, membership, or team session needs a speaker who can deliver insight with impact—let’s talk. #tedtalk #publicspeaking #adhd #neurodivergenceinwomen #ruralaustralia #emcee #hosting #neurodiversity #neurodiversityinbusiness #neurodivergent #neurodivergentbusiness

WTF even is messaging? It’s not your copy. It’s not your brand story. Messaging is the blueprint of your business: → How you talk about what you do → How you sell your offers → Why people remember you If your content feels like a grind or your sales calls feel like uphill battles, it’s probably a messaging problem. Here’s what happens when messaging is clear: – People get what you do, fast – The right clients show up – Referrals roll in – Your content basically writes itself The best part? Messaging isn’t abstract. It’s plug-and-play assets: Taglines. Value props. A hierarchy that tells you what to say—and when. If your brand feels “meh” and selling feels messy, start here. Fix the message. Everything else gets easier. #copywriting #contentmarketing #onlinebusinessowners #onlinecoursecreators #smallbusinessowner #femalebusinessowners #womeninbusiness #femaleentrepreneurs #mumpreneur #smallbusinessmarketing #businessmarketing #clearmessaging #brandmessaging #brandmessagingtips #authenticbranding #moreclients #businessgrowth #standoutonline #brandvisibility #copywriter #wordcandy #dopaminewriting #addictivecopy #copycoach

“It’s like Martha reached into my brain and pulled out language that actually felt like me.” When we first spoke, Nicole was totally stuck. She didn’t know what to name her business, and self doubt had definitely crept in. She was also stuck with a failed branding attempt from Fiverr that felt disconnected from her own work. In one consult, we named the business (arguably the best name ever) and unlocked a message that finally made sense. I wrote the copy during a HyperFocus Week, and referred Nicole to the dream team (shoutout to @ifordesignstudio . Together, we brought Nicole’s vision to life—on her terms. These days: 🍭Nicole is obsessed with her website 🍭Her colleagues are jealous 🍭She feels seen in her business 🍭She’s showing up confidently on social media If your brand has big potential but no clarity—we can change that. DM me or head to my link in bio to book a chat. @happybitsphysio #seowebsitecopy #seo #uxcopywriting #websitecopy #copywriting #contentmarketing #clearmessaging #websitecopywriting #branding #brandmessaging #copywritingservices #copywriter #wordcandy #dopaminewriting #addictivecopy #copycoach

Looking to make your business stand out? On-point copy (in your unique voice) is the way to do it. Sweeten your messaging with SEO-friendly personality and values based copywriting and content. Save your time, money, and sanity. Head to my bio to book a FREE discovery call. #copywriting #contentmarketing #marketingstrategy #brandstorytelling #brandloyalty #clearmessaging #storytellingforbusiness #contentthatconverts #brandmessaging #brandmessagingtips #authenticbranding #moreclients #businessgrowth #standoutonline #brandvisibility #sellwithwords #copywriter #wordcandy #dopaminewriting #addictivecopy #copycoach