Amanda Kohal // Online Behaviour Expert

Instagram post size guide for the new grid update so your posts stop getting cropped! (updated Feb. 2026) 🔗 FREE TEMPLATES IN MY PROFILE 🔗 How to use: 👉 Swipe for tutorial with visuals 🗒️ Summary on slide 📥 Save to action In case you missed it, last year, Instagram updated its grid from the iconic squares to a rectangular/Portrait view. Posts on the home feed vs. how they show up on your profile are two different sizes which has led to your images being cropped. 👉 home feed view: 4:5 - 1080 x 1350 (image post) or 1080 x 1920 (reels) 👉 profile view: 3:4 - 1012.5 x 1350 And the fun part… posts get uploaded as the 4:5 ratio but crop to the 3:4 ratio on your profile (causing some text/images to get cropped). Swipe through this tutorial on how to size your graphics to avoid cropped images. Hope this helps! … Questions? Ask em below 👇 Have a headache? DM us and we’ll resize for you 🤓 🔗 FREE TEMPLATES IN MY PROFILE 🔗 … #instagramupdate #instagramgrid #instagrampostsize Related: Instagram’s new grid, did the Instagram grid change, what size are the new Instagram posts, Instagram post sizes, how to create connected Instagram posts, why do my Instagram posts keep getting cropped, did Instagram update their post size, what is an Instasite

If social feels harder than it should right now, it’s because the rules quietly changed... Shocker, it’s not the algorithm this time; online communities’ consumption behaviours have shifted in a major way. In a nutshell, here’s what I’m seeing shape 2026 and beyond: • Emotional ROI is replacing impulse buying • Traditional influencers are losing power to real people and real proof • Over-posting is officially dunzo, depth wins • The town square is dying, trust lives in niche spaces • Multiple accounts are becoming the norm, not the exception This isn’t about posting more. For the love of Pete, it’s not about that. It’s about building smarter systems that reflect how people actually behave, decide and trust in online spaces. If you’re tired of feeding platforms without a return, this is the direction forward. What part of this are you already feeling? // About this space: A lot of what I share here lives at the intersection of buyer psychology, platform behaviour, and real-world strategy. Less trends, more how social media actually works. I use my signature Instasite Method, so my Instagram page is basically a mullet (but like a chic, Jacob Elordi type): Business in the front (static grid, AKA Instasite - post only once), party in the back (stories, Reels tab, comments section — post here often). #socialmediamarketing #2026predictions #socialmediaservices Related: how does the algorithm work, social media for beginners, advanced social media strategies, buyer psychology, how to sell more on social media, how to increase engagement, social media systems, what is an Instasite

The way people find businesses has changed at minimum three times in the last decade, and most businesses are still optimizing for era one. We moved from Google, to the algorithm (mixed with the Googler), to AI… and each shift made the buying journey faster and the discovery window smaller. The data on this is genuinely wild if you have not looked at it lately (swipe through for data) Here’s a Snippet: → 46% of Gen Z prefer social over Google for search → 35% of millennials do too (up from 8% in 2020) → 55% now use AI Chat as their primary research tool → 37% start searches with AI instead of Google → 1 in 4 skipped Google entirely on their last purchase What that means is this: AI is now recommending businesses to buyers before those buyers ever land on a social profile or a website. And the criteria for making that shortlist has nothing to do with your follower count or how often you post. It is about your digital reputation and search score. How consistent your message is across platforms, how much indexed content exists about your expertise and how many other credible spaces your name shows up in. // Online Behaviour Expert - Amanda Explains the Internet #AISearch #buyingjourney #digitalmarketing #contentmarketing Related text: AI search 2026, buying journey stages, how AI recommends businesses, social media vs Google, digital footprint strategy, online business visibility [Amanda Kohal, online behaviour expert, massive bookworm and creator of the Instasite™ method. I share deep dives into internet culture, buying behaviour and how attention moves online to drive sales]

Stop relying on Google to bring you traffic. Buying behaviour has radically shifted, and over 40% of users go straight to social media for their initial serach of a brand, business or concept. If your content is not optimized for social search you are entirely invisible to the people actively trying to buy from you. Here is how to fix your digital architecture so your customers can actually find you. 👉 Treat your profile like a search engine listing. Your captions need ruthless clarity and exact industry keywords so a stranger knows what you do instantly. 👉 Speak your keywords out loud. Platforms transcribe your audio to rank your video, so verbally say the exact phrases your ideal client is searching for. 👉 Stop hashtag stuffing. Use a few highly relevant tags and focus your energy on keyword-rich captions instead. Traffic is easy to buy, but true human attention is scarce. Start building a searchable digital storefront today (aka Instasite). 💡Are you optimizing for search or just posting and praying? … Online behaviour that leads to buying decisions → @thewolfe.co #theinstasite #socialmediastrategy #socialmediaforbusiness #onlinebehaviour #socialmediasearch Related: Social Media Strategy, Content That Converts, How to Use Instagram for Sales, Digital Products That Sell, Social Media Plan Example, Social Media Search Optimization

Most people misunderstand how attention actually moves online. We are stuck treating social media like a megaphone when the reality is far more demanding. But we’re operating in a brand new social landscape, where outdated strategies go to die. \ 🫠 OLD WAY: The Social Graph was remarkably simple. You posted something, and the platform showed it to your followers. Growth came from building an audience, and distribution came from that audience consistently seeing your content. If you had more followers, you inherently had more reach. It was predictable. But look at legacy creators who built massive accounts between 2012 - 2016. Today, most of them fiercely struggle to maintain even a fraction of their old engagement because their followers are no longer active, they have lost interest, or the algorithm simply does not prioritize older static accounts. That is the system most people still think they are operating in, but it is no longer how these platforms function. \ 😍 NEW WAY: The Interest Graph works very differently. Instead of prioritizing who follows you, platforms prioritize HOW people behave. They are constantly measuring active signals like watch time, rewatching, pauses, comment quality and overall engagement patterns to determine what gets shown and to whom. The algorithm does not care about your follower count anymore because it solely cares about behavioural signals. Just look at the wild comment culture on TikTok. A highly niche comment about “365 buttons” garnered an insane amount of views at the beginning of the year. That content reached millions despite the creator having under 5k followers because the algorithm recognized the behavioural signals and pushed it to the masses. If your content is failing, it is usually due to a brutal mismatch between your packaging and your substance. // Amanda Explains the Internet - @thewolfe.co #SocialMediaStrategy #AttentionEconomy #DigitalArchitecture #ContentStrategy #SocialSearch Related Text: social media growth, instagram algorithm updates, tiktok comment culture, interest graph marketing, creator economy trends, digital marketing architecture, audience retention, what is 365 buttons

We all love to blame the algorithm when our content flops or our feeds get overwhelming. But what if the real algorithm is actually just human nature? 🧠📱 We are living in the Information Age, constantly bombarded by data and the pressure to be everywhere at once. To cope with this chaos, our brains rely on ancient survival shortcuts known as cognitive biases. I recently read Amanda Montell’s fantastic book, The Age of Magical Overthinking, which explains how these deeply ingrained psychological habits are completely short-circuiting in the digital world. It inspired me to look closer at our industry, so I wanted to share my additional thoughts on exactly how these biases dictate our behaviour on social media. As a business owner or marketer, understanding these biases is your ultimate playbook. It’s not about manipulating your audience; it’s about recognizing why we fall for toxic “hustle culture” (Survivorship Bias), why we refuse to abandon a failing platform (Sunk Cost Fallacy), and how we build unearned trust with digital strangers (The Halo Effect). When you understand the psychology of scrolling, you can stop subsidizing inefficiency and start building an authentic, ethical online presence. 👉 Swipe through to unpack the 8 cognitive biases secretly driving modern internet culture. Which of these do you catch yourself falling for the most? Let me know in the comments! 👇 … Provocative social that converts → thewolfe.co #socialmediapsychology #socialmediastrategist #marketingtips #instagramforbusiness #contentstrategy Related: 2026 Social Media Strategy, Consumer Psychology in Marketing, Content That Converts, Ethical Marketing Tips, Social Media Plan Example [References from Amanda Montell’s: The Age of Magical Overthinking]

You don’t need to be on every platform to be successful. You just need two… One for reach. One for results. TikTok → Discovery. Instagram → Community. Paired together → Sales. Create to be found. Engage to be remembered. Start with the Instasite™ → see my highlights for free walkthroughs and my profile 🔗 for corresponding mockups & templates … We do social media > @thewolfe.co #SocialMediaStrategy #ContentMarketingTips #TikTokMarketing #InstagramGrowth #DigitalStrategy #SmallBusinessTips #TheInstasite #ContentPlanning2025

Millennials who loved celebrity gossip and butterfly clips, how’s your job in social media going? Because some days it’s giving Perez Hilton dragging you for your Canva post. If you’ve ever questioned your entire career path because a Reel flopped, a client ghosted or someone asked for “just a few more edits” 2 minutes before posting… You’re not alone. And honestly? You’re probably doing better than you think. Here’s what I know: > Strategy is a tool, not a trap > You don’t need to post 24/7 to stay relevant > Repurposing content is smart, not lazy > If it doesn’t feel aligned, it’s not worth it > Selling can be subtle and still be strong > You can love the internet without being burnt out by it My business is built on the idea that you don’t have to pick between being seen and being sane. You get to do both. Content gets to be easy when you finally build it your way. … We do social media > @thewolfe.co #SocialMediaManager #SocialMediaStrategist #ContentStrategy #MillennialMarketing #MarketingHumour #MillennialMemes #MillennialNostalgia Related: Social Media Strategy for Small Business, Social Media Manager Tips, Relatable Millennial Memes, Social Media Burnout, Social Media Managers Near Me, How to build a social media plan [image credits: various sources on the internets]

We do social media. But not the kind that chases followers and likes. Not quite an agency. Certainly not a coaching program. We sit in the middle, helping business owners and teams grow through strategy that actually sells. We don’t care about your follower count. Off-brand viral moments ain’t it. And we’re not here to babysit the algorithm. Here’s what we are: > Strategic, loud and unapologetically smart > Obsessed with simplifying your content systems > Built to help you sell, not burn out > The team you bring in when you want it right from day one Our Vision: Redefine how we teach, build and scale on social media, with real tools and real community. We aren’t for everyone. And we’re not trying to be. Think we’re too wild? Get out of the jungle. … Provocative social that converts → @thewolfe.co #thewolfeco #theinstasite #socialmediastrategy #socialmediaforbusiness #socialselling #salesstrategy #socialmediastrategist #socialmediatraining #instagramforbusiness #tiktokforbeginners Related: 2025 Social Media Strategy, Content That Converts, How to Use Instagram for Sales, Digital Products That Sell, Social Media Plan Example [Photos by: @michael_betznerphotography ]

“This will tank your reach and engagement” - Marketing Bro Swipe for Instasite results and how you can measure the success of your own Instasite. … #socialmediastrategy

A content strategy for any industry… for real Part 4 of 4: TikTok, Instagram, Pinterest and Other Socials Scroll timestamps for key topics 0:59 - TikTok strategy 2:20 - TikTok content schedule 2:50 - Simplifying your content 5:05 - Instagram Story pillars 6:06 - Instagram Reels 6:29 - Instagram Featured posts (Pinned posts) 6:47 - LinkedIn content & audience 7:22 - Pinterest 10x strategy 7:50 - Other spaces: HARO, Email Marketing Scroll my feed for the other tutorial videos or meet me in stories for a mixed bag of musings and learnings Create a content plan that converts > templates and step-by-step guide in my profile // Provocative social that converts > @thewolfe.co #theinstasite #socialmediastrategy #videotutorial #socialmediatutorial #instagramstrategy #instagramcontent #smallbusinessstrategy #tiktokstrategy #socialmediastrategyforsmallbusiness #socialmediastrategyforb2b Related: How do I make a social media strategy, How do I use Instagram in 2024, Best Social Media Strategy for Small Business, Social Media Strategy for B2B, Social Media Strategy for eComm, Social Media Strategy for Creators, Social Media Strategy for Coaches, Social Media Strategy for Designers, Social Media Strategy for Therapists, What Should I post on TikTok, How do Instagram Reels Work, What are Content Pillars

A stress free strategy doesn’t exis… Part 3 of 4: The Instasite Scroll time stamps for key topics: 0:39 - Strategy overview 1:57 - What is the Instasite? (IG Static Grid) 3:02 - Instagram content 4:07 - Instasite industry examples 6:05 - Instagram stories, Reels, Highlights, Featured Posts Scroll my feed and highlights for more strategy and Instasite examples Templates and step-by-step guide in my profile to get started [first link] // Provocative social that converts > @thewolfe.co #theinstasite #socialmediastrategy #videotutorial #socialmediatutorial #instagramstrategy #instagramcontent #smallbusinessstrategy Related: How do I make a social media strategy? How do I use Instagram in 2024, Best Social Media Strategy for Small Business, Social Media Strategy for B2B, Social Media Strategy for eComm, Social Media Strategy for Creators, Social Media Strategy for Coaches, What is an Instasite