William Palmer’s (
@williampalmer_uk ) world is one where lad culture, tenderness and taking the piss all coexist. Raised on nineties and noughties Britain, his references feel instantly familiar: cotton poplins, stripes, checks, underwear turned into a hood, a bucket on someone’s head, or braces-turned-grills from the Finding Nemo girl tapping on the aquarium glass. There’s a deliberate silliness running through Palmer’s work, but it’s underpinned by serious care about the people around him, about contemporary masculinity, and about future generations. His clothes imagine a modern man who’s confident enough to be a bit stupid, sensitive enough to drop the armour, and secure enough to let the inner child stick around. In a fashion landscape that can feel increasingly stiff and self-important, Palmer’s approach feels inquisitive: trust your instincts, be nice, and don’t pretend you don’t care, because you definitely do, and that’s a good thing.
Read more about his collection at the link in bio.
Words by
@pykel
Images by
@alexraduan 
