Where’s Gut Studio

The Dancing Spring 春意盎然 (2025) A celebration of spring in motion. Blossoming florals, drifting butterflies, and stylised rivers and mountain forms come together as a poetic landscape — expressing renewal, harmony, and the quiet energy of the season unfolding. Rendered in a refined graphic language, the composition balances softness with structure, turning traditional spring motifs into a contemporary festive expression. Created for seasonal gifting, this cookie box collection captures the lightness of spring and the warmth of reunion — a wish for a year that flows gently, grows abundantly, and feels fully alive. Client @lacherpatisserie Designed by @wheresgut Photography by @billysimon99

Fortune In Arrival 吉蛇報喜 (2025) A contemporary take on the festive messenger, the snake is illustrated in a refined graphic form, weaving through auspicious symbols — blossoms, pineapple, bamboo, and mandarin — each carrying wishes of prosperity, resilience, and abundance. The composition turns traditional emblems into a clean, rhythmic visual language, balancing symbolism with a modern festive expression. Created for seasonal gifting, this cookie box collection delivers blessings in motion — a celebration of good fortune arriving, and a year filled with growth, sweetness, and joy. Client: BreadTalk SG Designed by @wheresgut

In Full Stride, In Full Bloom 躍馬 · 花峰之上 (2026) A symbol of momentum and renewal, the galloping horse moves through fields of spring blossoms — expressing progress, vitality, and a year unfolding in abundance. The blossoming floral graphics extend the brand’s visual language, forming a subtle signature that ties together the packaging across different festive seasons. The composition pairs motion with bloom: strength in stride, prosperity in flourish. Created for festive gifting, this cookie collection celebrates forward movement, shared joy, and wishes for a flourishing year ahead. Client: @lacherpatisserie Designed by: @wheresgut Photograph by @billysimon99

Eternal Summer Notes is a trilingual anthology of short stories, poems, essays, and translations (in English, Bahasa Malaysia, and Mandarin) inspired by the heat and humidity of Malaysia’s endless summer. Featuring voices from Malaysia, Ukraine, Hong Kong, China, and the USA, the collection explores selfhood through the passage of time and distance, often with a touch of humour and lightness. Designed by @wheresgut @lightwind.in.mind Photoshoot by @awarmwindow

This year, we collaborated with @klartbookfair and @wheresgut to present an exclusive merchandise collection celebrating the 5th edition of Kuala Lumpur’s most anticipated art event. Pre-order now at ana-tomy.co and collect your pieces during KLABF 2025. Purchases of RM200 and above will receive one complimentary entrance ticket (worth RM30). A small reward for those who collect with intention. ✨

KL Art Book Fair 2025: The 5th Edition – Celebrating 5 Years of Art Books, Zines, Magazines, Posters, and Printed Matter. KL & Selangor Chinese Assembly Hall (KLSCAH) 28 - 30 Nov 2025 Fri: 2pm - 9pm | Sat, Sun: 12pm - 8pm Early Bird Ticket - RM25/pax* (on sale 7 - 21 Nov) General Admission Ticket - RM30/pax* (on sale 22 Nov onwards) 3-Day Passes and Bundle Ticket Packages are also available for purchase (subject to processing fees). Browse package options and get your tickets now at bit.ly/KLABF2025 or via the link in bio! * Tickets give you all-inclusive full-day access to all fair programmes - Main Fair, exhibitions, installations, screenings, and conferences, unless stated otherwise. * Tickets are subjected to processing and handling fees. * Children aged 12 and below can enter for free. Visual identity by Where’s Gut Studio (@wheresgut ) Animation by Michael Lim (@space.dawg ) Music by Jackson Lim (@itsjckson ) – KLABF 2025 is a proud initiative partner of @warisankl , and is supported by @merdeka118 , @mythinkcity , @klscah , @klscahyouth , @rjpapermy , @aushcmalaysia , and @finepapertakeomy . KLABF 2025 is also made possible with the collaboration of @anatomy_co , @wearefilamen , @mosserymy , @cloudjoi_ , @slash.day , @zontiga , @00123pages__ , @freedomfilmfest , and @karafuruvisuals .

Driven by the thrill of space exploration, the packaging design symbolizes the launching of your journey towards better oral health. Like a shuttle blasting off into the space, the graphics represent the start of your mission to explore the often overlooked world of oral care. “This is ground control to major Tom.” Visual identity by @wheresgut

Oral Space: A Universe of Oral Care Oral Space transforms daily dental routines into exciting journeys of discovery. Inspired by outer space, the brand blends innovative oral care solutions with premium, engaging design. The sleek logo, formed by “O” and “S,” reflects celestial elegance, while packaging evokes a starry cosmos with holographic and tactile elements. The hero product, the Waterflosser, combines ergonomic design with a futuristic aesthetic, making oral care both effective and fun. With a focus on curiosity and well-being, Oral Space redefines dental care as an adventure, inviting users to explore their oral health universe every day. Visual identity by @wheresgut

Another collaboration with Lachér Patisserie to create a calendar as a merchandise for their customers. Building on the existing visual identity, we expanded the design by playing with variations of graphic shapes and colours drawn from the branding elements. The goal was to maintain consistency while introducing fresh visuals that feel both familiar and exciting for customers. The calendar’s design is vibrant and dynamic, featuring different color combinations and playful geometric shapes that reflect the elegance and creativity of the brand. Client: @lacherpatisserie Designed by @wheresgut

We are happy to announce that A Year of Growth has been awarded the @goldenpindesign Many thanks to different partners that took part in this project and client @lacherpatisserie for trusting us to bring the concept to life. It means a lot to us as a two-man studio!

Lachér Patisserie 2023 Mid Autumn Mooncake Set By merging traditional Asian painting art of moon gazing with modernist clean lines & geometric forms, the main visual depicts a woman enjoying mooncake & tea under the full moon. With bold use of contemporary colors & shapes rather than realistic illustrations, the packaging showcases the beauty of how traditional & modern elements can coexist. A Chinese idiom is subtly embossed on a clean white surface, revealing itself to those who hold the box up close, adding a touch of intimate sophistication. Client: @lacherpatisserie Designed by @wheresgut Photograph by @billysimon99

Discover Lacher Patisserie’s Christmas 2023 seasonal packaging, thoughtfully crafted to extend the elegance of our ribbon graphic elements from our visual identity. Vibrant festive hues and intricate patterns, adorned with lively depictions of nature’s creatures such as deer, rabbit, and squirrel, grace our packaging. Immerse yourself in the charm of the season as these elements seamlessly adorn our delectable seasonal cakes in the form of water-cut chocolates. Client: @lacherpatisserie Designed by @wheresgut Photograph by: @billysimon99 #wheresgut #packagingdesign #christmas