Zag

@wearezag ’s World Supercross rebrand defies motorsport clichés with custom typography and tyre treads.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Graphic Design: @wearezag ⁠ Typography: Canvas Sans by @wearezag , Space Grotesk & Space Mono by @colophonfoundry

By @wearezag ⁠ ⁠ When Bia Sports Group acquired the FIM World Supercross Championship in 2023, they inherited a sport with a chequered past and an unhappy fanbase. The brief to London-based growth consultancy ZAG was equal parts reputational repair and brand positioning.⁠ ⁠ “The brief was as much about building credibility back into the Championship as it was to help it feel like a stand out brand in the category,” explains Head of Strategy Prash Yadave. “In a way, it wasn’t just a brand brief, but a reputational one as well.”⁠ ⁠ Keep reading and find out more at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Graphic Design: @wearezag ⁠ Typography: Canvas Sans by @wearezag , Space Grotesk & Space Mono by @colophonfoundry

Meet World Supercross In a category of copycat brands, go-faster stripes and creative tropes, @fimwsx looks to redefine what a motorsport brand can be.

How much is this area of forest at risk from Fire? How many trees have disease within an area the size of Wales? How might political instability increase deforestation? From satellites to low flying LiDar drones to teams on the ground BeZero have developed unique methodologies to get closer to the truth of how carbon capture projects work. We worked directly with their in-house research teams to show how they measure the unmeasurable. We developed geospatial illustrations and visualisation toolkits to make scientific approaches easy to understand. CGI Partner: Sam Vacquier

BeZero is one of the most advanced carbon market ratings agencies. We partnered with their in house digital teams to design the website and product UI. This gave us an incredible opportunity to deep dive into the science (natural and economic) behind carbon markets. We're looking forward to teaming up with the incredible BeZero team again to keep making a difference in the fight against climate change. Animation: @michaelwilliamlester

BeZero is the ratings agency for the critical carbon market. They help investors understand and predict how carbon credits projects will actually perform building trust and transparency in this emerging but vital economy. We helped BeZero tell their story with an identity system that can take us on a journey from one critical data point all the way to the planet-sized big picture. It’s a living framework derived from the three shapes within their logo used to generate words, icons, illustrations and images articulating the wonderfully complex world they cover. Animation: @michaelwilliamlester

New EE does more, and now so does it’s identity. Built to stretch wherever the future takes it. . . . . #ee #brandidentity #brandsinmotion #gaming #expressivetype #typography #zag

We partnered with @chauhanstudio to define the EE hardware design language and first ranges of products. Soft contrast, material play and a functional EE heart unite this little family and all their future offspring. CGI development with our pals @seb_scribbles and @p.i.c_ltd . . . . #industrialdesign #productdesign #tejchauhan #productcgi #cinema4d #ee #brand #brandidentity

An illustration language born from the EE logo. 3D characters, props and objects that feel uniquely EE. Brought to life with help from our friends @p.i.c_ltd . . . . #illustration #characters #3Dillustration #ee #brandidentity #c4d

New EE’s new moves. And just the tip of the motion behaviour iceberg. A motion toolkit packed full of purpose and personality. Designed to be effortlessly dynamic, useful and usable. Conceived and crafted with help from our partners: @sr_partners @undergroundgiant @all_available_space @im_zedapaz @orderdesignuk . . . . #motion #motiondesign #brandinmotion #brandidentity #ee #aftereffects #c4d

Say hello 👋 to Dottee. EE’s all singing, all dancing, all-new typeface. Built from the ground up, with motion in mind. More flex, more freedom, more personality. Made with help from our friends @colophonfoundry . . . . #typography #colophon #typeinmotion #ee #rebrand #brandidentity #design

EE’s new era EE has radically reshaped their offer. New focus areas around home, work, game and learn. New products from home security, to enhanced TV to a full suite of consumer electronics. New personalised experiences based on a digital EE ID. And, of course, the UK’s fast ever broadband. A business transformation of this scale needed a brand overhaul and an identity that could adapt to new categories and fuel a massive marketing ecosystem. We upgraded and expanded the EE brand into playground of possibility with the dialled up distinctiveness and extra elasticity needed to support their new growth ambitions. The new work includes: An iconic symbol which frames customers and spotlights products. A newly crafted type family with endless behaviours, playful dot-based imagery, percussive haptics, sounds, scents, materials and a multi channel design language with chapters that span hardware, digital products and physical space. Needless to say this was a ridiculously collaborative effort so excuse us while we give a hand to all those involved now and across the process. Hats off to all the Zaggers who’ve been part of this epic journey whether full time or flying through. Our client crew across brand, marketing and digital. Our super skilled specialist partners and the wider EE agency ecosystem. Video music and sound design: @father_insta . . . . . . . #VisualIdentity #design #MotionDesign #EE #NewEEisHere #Branding #BrandingDesign #CaseStudy #DesignInspiration #GraphicDesign #LogoDesign #BrandIdentity #DesignThinking #LogoInspiration #Typography #ArtDirection #DigitalDesign #BrandStrategy #IdentityDesign #GraphicDesign #corporateidentity