SR were commissioned by Freeform to help tell the story of how their transformative technology is revolutionising the manufacturing industry in an intense 60-second film.
This isn’t just a glimpse into the future — it’s a look at what’s already becoming reality. The pace of innovation is accelerating, and Freeform is leading the charge.
Watch the full film and see what the next era of manufacturing looks like.
Sound design: @boxoftoysaudio
Case study on site
Blast from the past - SR collaborated with the Nvidia creative team to launch the 3080 Ti GPU for the ‘Ultimate Play’. Our focus was to hero the raw properties of titanium, showing its journey from bedrock through to the refined and engineered GPU.
Case study on site.
Blast from the past - SR collaborated with the Nvidia creative team to launch 2 limited edition Star Wars GPUs. We were tasked to create ‘The Ultimate’ fan film to celebrate the partnership between Nvidia and Disney/Lucas Arts, and to showcase the unique collectors pieces. Our ultimate challenge was to create a homage to the legendary Star Wars identity, whilst feeling unique and progressive.
Case study on site.
SR were commissioned to design an OSP package for Marquee TV’s linear channel launch. Specialising in classical arts - ballet, theatre, and opera - the design needed to be both premium and accessible. Drawing from their existing ‘Monogram’ marque, we developed a vibrant spectrum-based framework, focusing on light bleeds and seamless blending.
Case study on the site.
It’s been a few years, and I’m excited to share a new showreel from SR with the work we can shout about! Featuring a mix of old projects that were too good to let go and some new ones, it’s like a ‘Greatest Hits’ reel I guess. Hope you enjoy!
Audio: @bxftys
SR were invited to work on LG Electronics expo graphics for CES 2024 by @wolffolins . We worked collaboratively with the team there to explore key visual artwork, before producing videos for the entrance to the LG Electronics trade show. Key aims were to reinforce and enhance the existing brand work which was launched in 2023, whilst producing a piece with a focus on reinvention. The films spanned two ultra wide panels, allowing us to explore how elements flowed across both screens and utilising the whole space, whilst ensuring a cohesive film was presented across each independently.
Case study on site.
SR were invited by @wearezag in the preliminary stages of the project to help design EE’s new identity. Throughout this process we explored how the vibrancy and breadth of the brand could be expressed through motion and 3D, redefining how the logo, typography and wider OSP could animate and live across various platforms.
Case study on site.
SR were invited by Wolff Olins to help in the preliminary stages of the project to help design Decathlon’s new identity. We explored all different dimensions of ‘the wonder of sport’, from joy and play, to performance and technicity through motion and experimented with logo animations, typographic, bespoke icon reveals, and the wider OSP system.
Case study on the site.
SR were invited by Freeman to create the immersive visuals for the Barco room at CinemaCon 24 in San Jose. The space had four large screen walls as well as centrally mounted panels, which we were able to utilise and create three unique looks representing the three pillars Barco were promoting at the event - Laser, HDR and Sustainability.
Case study on the site.
SR collaborated with Wolff Olins to create the opener and closer films,speaker cards and marketing materials for CES 2023.
Full case study on the site.
SR were invited by Wolff Olins to work on key areas of the LG rebrand. In collaboration with WO, we partnered on the launch film with audio by Zelig sound, showcasing the design work and brand ethos of 'Emotionally intelligent Design', as well as creating high resolution 3D visualisations for future exhibition spaces.
We produced a range of 2D and the hero 3D anamorphic billboard which were displayed globally including on Times Square, numerous locations in South Korea and Piccadilly. On this, we were tasked with producing the final outputs; bringing together character animations from Animade, original 3D forms from Dominik Grejc and working in collaboration with WO to create an original, creative and powerful resolution.
SR worked with Wolff Olins to create the BBC's core sting, primarily to showcase BBC programming on third party platforms. Working collaboratively with the team at WO, our task was to create a piece which embodied the whole of the BBC ethos and aligned with their new dynamic rebrand. We additionally created versions of the core sting for the Northern Ireland, Wales and Scotland regions.
Case study on the site.
