Truffl

Honored to share we won 3 Dieline Awards for @thekoreanbros . 1st Place for Brand Identity Systems. 1st Place for Packaging Design. 3rd Place for Startup Branding.

Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. @truffl developed the full brand identity, packaging system, and visual language, creating a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social. @truffl designed Korean Bros with the goal of creating branding as bold as Korean food tastes. @thekoreanbros maximalist identity includes a saturated pink and cyan color palette, a bubbly cartoonish 90s inspired word mark, the controlled chaos of 6 fonts in both Korean and English, dozens of hand drawn illustrations, and so much more. — Credits Branding, strategy, copywriting, illustrations, web design, content production @truffl Food photographer: @audrey.e.ma Food stylist: @daniellecampbellfood Motion Graphics: @studiosentempo Web Development: Carlos Salvador Client: @thekoreanbros @itsjamesseo @ny_hobo @eatcupbop

@truffl has built @thekoreanbros into a satirical comedy universe disguised as a food brand.⁠ ⁠ The LA and New York agency positioned the founders as mock celebrities – complete with satirical movie posters, AI-generated photography and a custom bubble-lettered wordmark inspired by 90s teen heartthrob magazines crossed with Korean pop print culture.⁠ ⁠ The typography system runs six typefaces deep, from the custom hand-drawn wordmark to Hal Twins Bold II for display and Black Han Sans for Hangul elements. A saturated yellow, hot pink and electric cyan palette is designed to cut through the earth tones and kraft paper that dominate the Korean food aisle.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @truffl ⁠ Brand: @thekoreanbros ⁠ Typography: Twins and Repost by @haltypefaces , Filmotype Lucky by Filmotype, Dongle by @yanghee.02 , Gothic A1 by HanYang I&C Co. and Black Han Sans by Zess Type⁠ Motion: @studiosentempo ⁠ Web Development: @mgtzm.studio ⁠ Photography: @audrey.e.ma and @daniellecampbellfood ⁠ Poster Design: @notcontent.ai

A brand with some not-so-serious Seoul. @thekoreanbros

Live Bold. Eat Bolder. We designed Korean Bros with the goal of creating branding as bold as Korean food tastes. @thekoreanbros maximalist identity includes a saturated pink and cyan color palette, a bubbly cartoonish 90s inspired word mark, the controlled chaos of 6 fonts in both Korean and English, dozens of hand drawn illustrations, and so much more. — Credits Branding, strategy, copywriting, illustrations, web design, content production @truffl Food photographer: @audrey.e.ma Food stylist: @daniellecampbellfood Motion Graphics: @studiosentempo Web Development: Carlos Salvador Client: @thekoreanbros @itsjamesseo @ny_hobo @eatcupbop

In a category dominated by big tobacco subsidiaries trading in loud, aggressive branding and juvenile messaging, @sesh recognised something fundamental: adults switching from smoking should be treated like adults. The fastest-growing independent brand in the tobacco-free pouch market approached LA and New York-based agency @truffl ⁠ at a pivotal moment. Their major competitor, Zyn, was facing product shortages, creating a race for market share, and Sesh+ had invested heavily in developing superior flavour, mouthfeel and longevity through a patented delivery mechanism. Their product was sophisticated – superior nicotine release through natural hydration rather than forced chemical reactions, MCT oil for a smooth finish, extended satisfaction – but their identity didn’t reflect that refinement.⁠ ⁠ Truffl saw an opportunity that competitors had missed entirely. Where others shouted with neon colours, aggressive geometry and cluttered packaging, Sesh+ could go in the opposite direction. “What we saw immediately was that the category was filled with loud competitors all fighting for attention in the same way,” explains Raphael Farasat, Founder & Creative Director at Truffl. “That opened a massive opportunity to create something elevated and intelligent in a sea of noise.”⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @truffl ⁠ Brand: @sesh ⁠ Typography: Suisse Int’l by @swisstypefaces and Basis Grotesque by @colophonfoundry

A new identity for @lolablankets , the worlds’s best-selling blanket. Rooted in their slogan, “Life-Changing Softness,” we designed a logo that feels the way their blankets do: plump, pillowy, and irresistibly cozy with a soft, inflated script that looks like it’s been gently cushioned from the inside out. Full case study across brand identity, strategy, copywriting, packaging, and digital coming soon.

For years, the nicotine pouch category has been shaped by big-tobacco subsidiaries and brands relying on loud, juvenile messaging. Los Angeles–based creative agency and venture studio @truffl recognized an opportunity to redefine the space, elevating it with a more intentional, mature point of view. This vision led to the rebrand of @sesh , the fastest-growing independent brand in the category, centered on a single idea: “Nicotine. Upgraded.” Truffl’s strategy reframed nicotine from a lifestyle accessory into a functional tool that supports focus, achievement, and meaningful moments. Instead of relying on hype or rebellion, the brand highlights its authentic strengths, including precision strength, superior flavors, and extended satisfaction. Read More, Link In bio #bountyhuntersarchive #graphicdesign #branding #packaging #packagingdesign #graphicdesigncommunity

Branded by Truffl @truffl , Ripi @ripifoods redefines frozen stuffed pasta, delivering Michelin-quality craftsmanship to home kitchens. With a mission to "Fill Life with More of The Good Stuff," Ripi eliminates barriers to high-end dining by flash-freezing pasta at peak freshness, ensuring unmatched flavor without the hassle. Truffl’s strategy positions frozen food as an advantage, emphasizing the brand’s meticulous process—kneading, mixing, braising, and stuffing—to create restaurant-quality indulgence with ease. Ripi’s visual identity, crafted by Truffl, blends bold modernity with warmth. Its logo, inspired by ravioli’s stuffed shape, features soft, rounded letterforms, complemented by a brand icon mirroring hand-crafted pasta. Typography enhances this aesthetic with bold, chunky lettering for product names and a clean sans-serif for clarity. Hand-drawn illustrations add a personal touch, while a color palette of deep reds, golden orange, and burgundy evokes rich culinary flavors. Read more, Link in Bio #bountyhuntersarchive #graphicdesign #typography #branding #visualidentity #brandidentity #brand #packagingdesign #graphicdesigner #graphicdesigncommunity

Ripi is on a mission to share More of the Good Stuff. They craft restaurant-worthy stuffed ravioli, made from scratch, and flash-frozen to retain peak freshness. Truffl completed @ripifoods strategy, copywriting, branding, packaging, photography, and web design.

2024 was an amazing year for Truffl. We were ranked the 9th Best Creative Agency Globally; focused on fewer, bigger projects; and won 14 branding and packaging awards. Thanks to our amazing team, clients and collaborators who helped make this all happen!

Excited to share we’ve won 3 @pentawards for Best Packaging for Cheese Me (@cheesemeatl ), Fat Miilk@(@fatmiilk ) and Greenlight (@greenlightjuice )