Kyle Shields

COLLECTION 02 is now live. . I am excited to share the full launch video. “We’re all losing sleep” is an exploration of my own relationship with insomnia, anxiety and depression. That feeling of staring at the ceiling for hours, lying awake at night, alone with your own thoughts and the sound of your heart beating. It’s an experience I know so many people can relate to. Drop a comment if you know what I’m talking about. . When I initially approached a good friend about shooting some photos of the clothes, I never expected it to turn into this scale of a production. I am insanely lucky to have so many talented creatives offer to lend their precious time to this project. It took SO many people to pull this off, and I am just one guy with no budget. . Whether it was directing, filming, acting, lighting, staging, styling, editing, vfx, color, sound, music, every creative who touched this project made it better at every step of the way. I’m incredibly proud of this project. There is a LONG list of people to thank. Give em a follow! Director - Chris Brown @by.chrisbrown Production Designer - Zach Noftall @zachnoftall DOP - Mat Barkley @matjbarkley Operator - Jack Leahy @jackgleahy 1st AC - Moe Marino Gaffer - Prasann Patel Technician - Enoch Cai Technician - Chelsea Nyomi Locations / AD / PA - Jordan Baxter G+E provided by 2Dhouse . Offline - Outsider Editorial @outsidereditorial Editor - Chris Murphy @murphyeditor Assistant Editor - Denisse Pressacco Executive Producer - Kayan Choi @kayanch01 Colour - Art Jail @artjail Colourist - Clinton Homuth @clintonhomuth Online/VFX - Sean Douglas, James Andrews, Sean Airees @wingmanvfx Audio - OSO Audio @osoaudio . Soundtrack: Until I Have You, by Captain Plantain, @cptplantain . Starring: Kai Setos Devin Defreyne Millie Snook Nicolas Klapsonski Shayla Bond Julio Navas Barett Porter Special thanks to - Scott McCuaig + Breathe Entertainment, Martin Wojtunik, 2Dhouse, Animals, Liam Benstead and @blackboxprintsto for making the gear

This a project that I feel especially lucky to have worked on. We were tasked with shedding a light on the issue of caregiving in Canada. A role over 8 million Canadians do everyday. That’s over 1 in 4 adults. The problem is… we don’t really talk about how demanding, exhausting, and rewarding caregiving can be. More than 70% of caregivers report feelings on depression and isolation, over 50% admit to putting the health of the people they care for above their own, and the stats go on and on. This is a real issue that lacks funding, attention and media. If no one knows what it’s like to be a caregiver… we thought the best way to raise awareness was simply to show Canadians. We followed ten REAL caregivers for 24 hours and created a 24 HOUR FILM. Visit 24hoursofcare.ca to learn more #24hoursofcare Huge shoutout to @gp13 @mshoe2 @peever86 @jenniferroberts @skinandbonesfilm @js_to @mccanncanada @laur_eeee @ta2soundandmusic Jeff Lurie @s2thauie @ur__twin @robinhaman @smileandwavetoronto @apriletmanski @ontario.peach . . #caregiving #caremakersfoundation #24hoursofcare

It’s been a minute. I was lucky enough to welcome my daughter last July, and took some time to focus on the growing family. But I’m excited to start sharing some more again. I’ve been exploring a lot, but it’s definitely been a process of taking things slow, and finding inspiration along the way. 🌹🌸🌺 More to come soon 🖤❤️‍🩹❤️ the broken people . . . . . #floraldesign #takethescenicroute #smelltheroses #brokenpeople #designer #torontobrand

Reach out to a friend. Check in on a loved one. If you know anyone who struggles with mental health, try to offer support. . For those struggling, it’s an uphill battle, but you don’t have to walk it alone. Seek support, friends, community, we all go through shit. It’s easier when we go through shit together. Trust the process 🖤❤️‍🩹❤️ . USE CODE MENTALHEALTH15 to get 15% off for the last week of May. . ❤️Thebrokenpeople . . . . . #brokenpeople #appreldesign #clothingdesign #torontobrand #mentalhealth #mentalheathawarenessmonth

Available now. We’re all losing sleep - our second collection is now in our online shop. Check it out! 20% of profits are donated to causes that support mental health. . One thing we all have in common, is that we’re flawed. It’s part of being human. #thebrokenpeople . . 📸 @by.chrisbrown @matjbarkley 🎹 @defreynedevin @devindefreyne . . #apparel #streetwear #madeincanada #broken #losingsleep #mentalhealthmatters #getyourmindright #brokenpeople

GET YOUR MIND RIGHT. No one is going to do it for you. GYMR is more of a reminder than a piece of advice. It’s an ongoing process, not something you do once and pat yourself on the back about. Life is constantly giving us new ways to fuck with our brain’s energy - we end up doing it to ourselves. So I always try to remember to do things to build that energy back up. Go outside. Rest up. Own your feelings. Get to know how your brain cycles when you are feeling stressed. These are just a few tools I try to consider when I start feeling anxious, depressed or scattered. Take care of yourself first - it’s the one thing you are allowed to be selfish about. Get your mind right. #thebrokenpeople . Sizes still available in the online shop. Check it out! . #clothingdesign #torontobrand #broken #wellbealright #thekidsarentalright #depression #mentalhealth #streetwear #designer #brokenpeople #getyourmindright . 🖤❤️‍🩹❤️

(Sound on) As someone who builds brands for a living, I’ve been intentionally avoiding a “logo” - which sounds crazy, and it’s not because I don’t understand the importance of consistency, building recognition and brand equity. But, part of creating something that offered me a true creative outlet was to remove all the rules, the clients, the deadlines, the results, the pressure… and focus strictly on making something for me. It’s that simple. It’s a process of rejecting the typical process. Not getting hung up on the small stuff. Not being precious about the brand. Moving fast, making mistakes, and ultimately being comfortable to watch things grow, morph and change. It’s been hard truthfully, but it’s energizing to remove all the constraints. “That doesn’t really fit with the brand?!”… well, who cares. Not me (sort of) . I don’t know what happens next. But we’ll find out soon enough. #thebrokenpeople . . . #logodesigner #visualidentity #branding #creativedesigner #logotype #brokenpeople #mentalhealthmatters #torontobrand

We are less than a week away from launching our second collection titled “We’re all losing sleep” - this whole process has been a rollercoaster. Lots of little wins, some huge setbacks, and after a year of trying to pull this together on my own, I finally have something I’m proud to release into the world. . I promised myself I wouldn’t let the process of exploring my own anxiety and depression cause even more stress in my life, but somewhere along the way, that got lost. It’s been a difficult yet rewarding process, and everyone who has reached out and shared their love, their journey, their struggle, I appreciate you. Mental health is something that a majority of us suffer from in one way or another, but so rarely talk about… this was an opportunity for me to start talking about it - it’s okay that we’re all a little broken, its what makes us creators, inventors, explorers, humans. It makes me who I am. This project isn’t for everyone, in fact, it really isn’t for anyone. But I hope you like it - 12pm April 22. . 🖤❤️‍🩹❤️ Kyle #thebrokenpeople . #apparel #streetwear #capsulecollection #designer #clothingbrandtoronto #toronto #broken #thekidsarenotalright #mentalhealthmatters

Sneak peek 👀 Collection 02 releases April 22. . #werealllosingsleep #thebrokenpeople #torontobrand #designstudio #wereallbroken #apparel

“AREYOUSERIOUS?” 22x30 | Acrylic Silkscreen . Black and red prints will be available. ❤️🖤 . . . . . Screened by @davesnogood . #brokenpeople #areyouserious #imexhausted #burntout #burnout #acrylicinkprint #artprint #streetwear #torontobrand

Feels like a dream. 🖤🛌💤 Save the date. We go live at 12pmET April 22 #thebrokenpeople . . . . #feelingbroken #werelosingsleep #designer #torontobrand #appareldesign

APRIL 22 My mind is racing. I can feel my heart beating. Im exhausted. I need to sleep, but every time I close my eyes I get more stressed. #thebrokenpeople . . . . . #streetwear #apparel #designer #clothingdesign #exhausted #losingsleep #brokenpeople