We all got it wrong with the Anthropic event job posting at $400,000
My initial reaction was wow, finally an event lead paid a fair wage.
Especially when top event roles make 1/3 of that.
But then I thought about it
It’s a job in SFO in the 320-400k range. It’s on the high end but not uncommon.
It’s a vital role for AI companies. I saw the pressure and attention their team got at a recent event.
Anthropic pays engineers 150k-200k more.
This is a top role, for the top tech company in one of the most crucial functions.
I think we rushed to celebrate.
Sure, Anthropic is commendable for understanding that events matter.
As an industry, we should expect more.
First time in Louisville (training myself to pronounce it right) - I never get enough to attend @connectmeetings - we did a mini meetup at the gate with friends heading there
some of the freshest audience and event in the industry. Let’s gooo #connectspringmarketplace
3 months, 3 mega events. I saw PENS. In 2026.
I can stretch it for mints.
But you likely spent 150K to be there.
Why on earth?
I prefer nothing.
A great conversation with a motivated person.
A clever backdrop with a funny statement.
All the budget on a nice-looking brand.
Maybe I am not seeing something.
Maybe USB flash drives are useful.
Maybe a branded keyring is the way to go.
Maybe that flashlight pen is essential.
I see more waste and trash.
What’s your top 3?
A FREE event website TEMPLATE for your team. 16 pages!
I’ve worked the whole weekend to release an event website template.
This started as a framework/infographic project to share the advice I give my clients, the research I’ve done, and my experience selling 6,000 event templates in my former business.
What I am releasing today is the most comprehensive wireframe-based template I’ve ever created.
Likely worth 15k of strategy plus 15k event website design consulting.
Really pumped to see the reception.
This template combines strategy, design, and tactical advice you can share with your team.
What is included: - 16 page template - Website Strategy - Wireframe-based examples with directions - Pre-reg strategy - Campaign landing pages
Who is it for?
Chief Sales Officers, Heads of Sponsorship, Event Marketers, Web designers, Event Managers, Event Coordinators, CROs, CMOs.
How to get it:
Like and comment, and I’ll share the link.
Make sure I can DM you.
Timing:
I’ll keep it up for a week, until February 18, then it goes offline, no extensions.
P.S. As a bonus, I’ll send a link also to our Feb 26 event, Accelerating Event Registrations
Alright, big announcement!
It’s been my dream for 20 years.
I am glad to say I’ll be speaking at SXSW. The present and future of live experiences.
But there’s more
This is SXSW’s 40th year. A new experience with the event completely redesigned.
I’ll be on the ground capturing all the coolest activations and new stages.
SXSW is extending an exclusive 20% discount on both Platinum and Innovation badges for the Boldpush community and Boldpush+ members.
I have a few codes to give out, and I already given out several dozen.
Now is the time to take action and join me.
I will dedicate a day to everyone who registers to walk around the show and catch the top trends.
If you want one, leave a comment and I’ll send you the instructions.
