Find clients for your events business in 2024.
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Here is how to find clients for the Year of Events, next year in 2024.
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2024 will be the year of events. Are you ready to crush it?
Here is how to find clients for your events business in 2024.
Get it when it's hot off the press in our weekly newsletter:
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Over 10k event planners met at @ibtm 2023 in Barcelona.
Here's are two final HUGE trends we reported:
5. The (HUGE) Marketing Opportunity (of Events)
All the influential decision-makers are asking themselves how to keep this audience around.
CMOs got their degree in virtual during the pandemic and are now ready to get a PHD in in-person.
6. Waste at Events
We can't afford waste in any shape or form after the pandemic, whether actual waste impacts the environment and makes events less sustainable or more subtle forms of waste like content.
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We shared the full run-down LIVE from the event on our weekly newsletter.
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Two more trends we spotted at @ibtm in Barcelona.
3. (9/10 Attendees) Attend Events for Networking
The excellent research from the GCB, 'Redefining Event Attendance' was presented with a sizable and a pretty international sample. The biggest takeaway is that 91% say they attend events to network.
A flat presentation is not going to spark anything.
4. This is a Crucial Moment for Our Industry
The IBTM World Trends Report highlighted how stakes have never been higher.
In 2024, 4B will vote, 'It is up to the events industry to play its role in facilitating these discussions, protecting them from bad actors, and ensuring they are created with humanity.'
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Over 10k event planners met at @ibtm in Barcelona.
Here's what was trending:
1. The New Role of Content
Content needs to be activated with thematic areas (Workplace Revolution area - amazing) and well-researched.
2. The (Attendee) Welcome Matters
IBTM did this magnificently with badge pickup at the airport, welcome water pre-filled and reusable water bottles and sponsored welcome DJ and performer.
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We shared the full run-down LIVE from the event on our weekly newsletter.
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The New Wave of #Eventtech
Q4 - 2023
Additional criteria for inclusion in the wider map:
* High-profile client sign-up
* Recent funding rounds
* Country-specific penetration
* Recurring presence in online planner conversations.
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The New Wave of #Eventtech
Q4 - 2023
Some of the criteria for inclusion in the wider map:
* New product features
* Revenue milestones
* Organic media coverage (no paid placements)
For the full map and to be the first to know, subscribe to our F R E E weekly newsletter: /
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The New Wave of #Eventtech
This update refers to Q4 - 2023
Boldpush founder, Julius Solaris, added a new section with the movers and shakers for the year, based on his personal research and conversations with CEOs, #eventprofs, clients, and non-clients.
For the full map and to be the first to know, subscribe to our F R E E weekly newsletter: /
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Based on your engagement at the event, someone from the team would approach you and give you a golden coin to exchange for some sweet merch.
Activations = high engagement on the trade show floor.
@Money20_20 nailed it at this year's event with this Merch Machine.
This was 1 of 12 activations that Boldpush reviewed at #Money2020USA in the weekly newsletter following the event.
Subscribe to be the first to know for the next event 👉 #linkinbio
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@Money20_20 nailed it at this year's event with this custom #Zoltar fortune booth.
(Completely tailored messaging to this audience!)
Activations = high engagement on the trade show floor.
This was 1 of 12 activations that Boldpush reviewed at #Money2020USA in the weekly newsletter following the event.
Subscribe to be the first to know for the next event 👉 #linkinbio
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#eventprofs #meetingprofs #experiential #experientialmarketing #marketingprofs #fintech #bankingtech #eventtech #eventmarketing #marketingtips #corporateevents
Activations = high engagement on the trade show floor.
@Money20_20 nailed it at this year's event with this Headshot & Makeup Station.
(Huge line from morning til end-of-day!)
This was 1 of 12 activations that Boldpush reviewed at #Money2020USA in the weekly newsletter following the event.
Subscribe to be the first to know for the next event 👉 #linkinbio
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#eventprofs #meetingprofs #experiential #experientialmarketing #marketingprofs #fintech #bankingtech #eventtech #eventmarketing #marketingtips #corporateevents
