A new era for pickleball.
We teamed up with adidas to launch the new AdiPower Paddle with the Pickleball athlete team, crafting a visual world that mirrors the precision and power of the sport itself.
Credits:
Director @thomasmcguane
Executive Producer @seangboy
Producer @mellowtones
DP @2ehx
Production Manager @greergorra
Set Designer @annemarieappling
Creative Strategy @valentiinaparedes
First AC @cinewourm
Gaffer @cogswell_cogz
Key Grip- Ronaldo Dias
VFX Studio @stockyardvfx
VFX Artist @william_bachman
Edit @chasedeop
Color @mylesscameron
Sound Design & Mix @goda________
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#adidas #video #pickleball #marketing #videography #productionagency #mediaagency #advertising #marketingagency #creativeprocess #videoproductioncompany
Gen Z didn’t ditch the party- just the hangover.
Drinking is down, but the craving for connection isn’t.
@trynowadays brought us on to lead their first national campaign from strategy to production. We reframed Nowadays not as an alternative to alcohol, but as a smarter, more intentional way to socialize.
Rooted in the insight that 🌱 drinkers aren’t antisocial, they’re pro-control, we built a campaign that celebrates the ritual (rooftops, dinner parties, 2 a.m. nostalgia) without regret.
Shot along the California coast using a mix of digital and film, the spot feels like a memory, not an ad.
Don’t drink hard. Drink easy. 🍸
Client: NOWADAYS @trynowadays
Agency: Hitch Media @hitch_media
Director: Thomas McGuane @thomasmcguane
Executive Producer: Sean Cleland @seangboy
Production Co: Hitch Media @hitch_media
Producer: Wes Alexander @mellowtones
Production Manager: Greer Gorra @greergorra
DP: Alexx Dominguez @2ehx
1st AC: Weiland Kurt @itsweiland
Electric Co: Next Question Lighting @nextquestionlighting
Gaffer: Walker Edelman @walkeredelman
BB Electric: Katelyn Adkisson
Photographer: Lo Hunter @lohunterphoto
Art Director: Anne Marie Appling @annemarieappling
Cocktail Stylist: Haigo Jaboirian @chefhaigo
PA: Brylee Burch @bryleeclairee
Post:
Editor: Liam Vodehnal @liamvodehnal
Assistant Editor: Jerry Hernandez @yayoyayohz
Colorist: Peter Caggegi @petercaggegi
Gear House: Media Box @mediaboxcamera
Talent:
Jessey Stevens @jaysteevie
Jasmine Gritton @jasminegritton
Brinnen T. @brinnen
Trae Gilley @traegilley
Adrian Burgos @theyansterr
Patience Hyde @patiencesofia_
Annie McIntosh @anniemcintosh_
