As much as I love telling stories, portrait photography has more and more become something I enjoy as way to practice lighting a framing without the pressure of doing a full out narrative project.
These are from a recent session we did with the Luxury Residential and Exec teams at the W Hotel in FTL.
#IATF2025 is a memory I will carry with me always.
So grateful to have had the privilege of leading the filmmakers, photographers and editors tasked with recapping this international event.
To my dear crew: we pulled off something very few could manage, and from this point forward, that gets to be part of our story. Well done!
Special shout out to my brother @itspuffy , whose dream to transform storytelling on the continent of Africa had room in it for a to fly a grateful American dude halfway around the world to tackle this massive project. Can’t wait for next time, my friend.
~m
“Your word creates your world.”
One of my mentors shared that with me last year, and I keep finding new layers in how it applies.
The truth is, the way you talk about yourself (and the circumstances you’re in) matters, because your perspective is “schema-consistent.” It’s a psychological term that means we tend to show up in ways that align with how we see ourselves. (Anyone who’s ever bought a minivan and then suddenly started seeing them everywhere knows what I mean.)
In business, it works the same way. All the talk about features and benefits won’t land if what you’re saying doesn’t match who your brand really is.
For example, I stopped using the word “videographers” to describe what we do, because we’re not just a video team. We’re strategic partners who just happen to create killer visuals.
The big takeaway?
Pay attention to how you talk about yourself and your circumstances — because the words you choose shape your perspective. And that perspective shapes everything else.
~m
💥 $4.4 million raised in one night.
That’s what happens when storytelling is rooted in strategy—not just style.
Too often, teams settle for content that looks good… but doesn’t move anyone to act.
We do it differently.
Using a 🎯 four-part, science-backed process, we guide the creative journey from discovery to delivery—with content designed to drive real results.
We partnered with @selflesslovefoundation to craft two unforgettable nights of storytelling—from Dream Tank to their record-breaking Gala. At the heart of it all: an emotionally-driven appeal video that moved people to give big.
📈 Want to know the 3 psychological principles we used to make it happen?
👇 Comment “FREEGUIDE” below and we’ll DM you the PDF.
Let’s make stories that amplify your mission. 🤝
What a ride. After nearly a year of production, it all came together last week at Selfless Love Foundation’s Tenth Annual Gala—and wow, what a night.
It’s a true privilege to create work this meaningful, at this level, with a team I trust and admire. So grateful we get to help push Selfless Love’s mission forward year after year, knowing the impact ripples far and wide.
Huge shoutout to the ThisisMo crew for pouring in the hours—especially Angelica, Olimpo, and Nico. You all crushed it.
Already dreaming about how we’ll top this next year.
Grateful,
– Mo
Here’s a look at a recap we made for The National Think Tank in Colorado!
Our team flew out to partner with @selflesslovefoundation to document the gathering of child welfare experts and youth who were in foster care from 28 states.
It was an incredible honor to get to be there and witness the leadership of some of the people who are helping to shape the future of foster care across the country! The future looks bright!
Saw this gem on @jamesclear ‘s weekly 3-2-1 email.
Systems are so key!
*ahem*
Whenever something doesn’t go as planned, whether it’s on set or on projects, I’d say 90% of the time, it’s a systems issue.
I just made that percentage up, but it’s been pretty much universally true in my experience, so I’m sticking with it.
Easy example: I’ve had PA’s forget to hit record or turn off their phones during interviews, and I’ve found that building a robust system around how my team behaves on set is MUCH more effective than publicly rebuking someone over a mistake (which is a crappy system, btw. Dumping shame on well-meaning colleagues is stupid. Please stop doing that.)
TL;DR Your system delivers your outcomes!
PS: go sign up for @jamesclear ‘s newsletter already. It is 🔥🔥🔥
~m
A quick selection of some shots from the last few days of filming with the glorious people of Church by the Glades and First Baptist Church of Fort Lauderdale. Fun times!
#ftl #coralsprings #broll #drone
