The Process Africa

@theprocessafrica

An arts and culture platform documenting the HOW of young African creatives
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Weeks posts
IS NIGERIA’S UNDERGROUND SCENE ALTE’s REBIRTH? In this edition of #fynprint, Editor-in-chief of @theprocessafrica , Ojuromi Rachel and writer, Kosanna Agubata share their observations and findings after a month of attending new wave events and speaking to those in the scene “The first realization was that the Alte scene opened its doors to everyone, but like all matters of the industry, the upper echelons of music chose who to pick and when to support these artists. However, one can make the argument that maybe these artists did not want to be mainstream. Click on the link in our bio to read the full story Image credits Slide 1: Mayor the Keed, Freewater, Digital Photography. 2025. Slide 2: Abdullahi Ali, Cruel Santino, Digital Photography. 2023 Slide 3: Prince Rufus, Zaylevelten, Digital Photograph. 2025 Slide 4: Mayor the Keed, Freewater, Digital Photograph. 2025 Slide 5: IPhone image of Maeverse in Bolapsd Slide 6, Peeko HD, Mavo’s event collage, Digital Photography, 2025 Editor: Daniella Almona @daniellaalmona Special Contributor: Debby Fasingha @debbyfasingha
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4 months ago
“Do you want this to be out in the world?” “VIN: Yeah, because it’s real, we haven’t had interviews where the organizers tell you, “Yes, we messed up, but see you next time”. Here comes Freewater - Vntage Paradise (@vntageparadise ), in permed hair and tight-fitted gothic black clothes; Wase Taiwo(@wasetaiwo ), with his distinct skater-boi style and medicated glasses; and Ovie (@oovieaa ) spotting gems on his teeth and a carefree, but far from careless, demeanor. We sat down with the trio in the days before and after Freewater Fest to see what organizing the biggest stage for Nigerian underground art and culture was like. Click on the link in our bio to read the full story Image credits Slide 1: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025. Slide 2: Mayor the Keed, Freewater, Digital Photography. 2025. Slide 3: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025. Slide 4: Mayor the Keed, Freewater, Digital Photograph. 2025 Slide 5: Wale lala, Digital Photography, edited by Abdullahi Ali, 2025. #explore #underground #freewater
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3 months ago
“SLOW DOWN SAILOR, 2026” David Nnogo @david_nnogo For David, the making of “slow down sailor” began with intention and a vision. #theprocessfeature “It was a picture I took of my friend at the beach, I was looking for a reference that had very nice lighting, something that I could recreate in a more surreal tone.” Veering away from his usual art style which mainly involves line work, here, he wanted the colours to do the talking. Using a mix of blues & reds the goal was to create a surrealist painting through digital medium. “I wanted it to be digital, to almost feel unreal. I wanted the entire drawing itself to feel like a haze. There’s this kind of aura around her. Imagine you’ve been washed ashore, and you wake up and you see her”
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4 months ago
MEJI MEJI MAMA WANTS TO SAVE YOUR FLESH In this edition of #fynprint, writer, Irawo, speaks on the importance of image preservation, the materiality of memory and Meji Meji’s (@mejimeji.co ) archival solution. “Our realities show that our phones are dysregulating our ability to experience ourselves. Digital media shrinks the extent and number of our experiences into a puddle and makes the grand reality of experiencing life through love, gathering, and mere existence feel mediocre. But it is essential that you remember” This December, in partnership with @startarchiving , Meji Meji is archiving the moments and memories you want to live on. You can send in your photos through the link in the our bio and let Mama turn them into a family heirloom. Read the article to find out how to submit your photos and get your free album! Image credits Slide 1: Daniella Almona, Childhood Home, Digital photography, 2024. Slide 2: Tolu Oye holding up a family album Slide 3: Odey Ikpa, BRK, Digital photography, 2025 Slide 4: Double Double ministry by JesuDara Hinmikaiye Slide 5: Studio photograph from Irawo’s childhood
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5 months ago
#TheProcessFeature-Adaure Amaeshi @adaureamaeshi (Nigerian) Graduate of the prestigious Central saint martins and current student of Camberwell college of Arts, Adaure Amaeshi is a Nigerian born figurative artist based in London, United Kingdom. Her mediums vary from digital to physical often working with or on whatever is available: from watercolor to pastels to oil, paper, wood, canvas, and even going as far as painting on tree barks. She attributes her inspiration and interest in art to her culture and family. “My creative practice is deeply influenced by my Igbo heritage and the vibrant spirit of my family. Much of my inspiration comes from my mother, whose creative approach to life and love for colour continues to shape my artistic direction.” Adaure shares Through art, Adaure explore themes of family, identity and everyday life with the goal of creating art that sparks reflection and connection within us. For more of her work, please visit her Instagram and website @adaureamaeshi
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5 months ago
Creative Directed by Lolu Pinheiro (@loluistheshit__ ) and photographed by Daniella Almona (@daniellaalmona ) “She Be Dj Oh!” is a visual homage to the women redefining the rave scene. With body paint, styling and direction, this project reimagines female DJs as unreal cosmic forces that command the deck and redefine the night. They are electric, celestial and free. Created in awe of all female djs trailblazing the rave scene, these photographs are set against a vivid green backdrop symbolizing newness and growth. The work celebrates the magnetic wave of these women who move sound. “She Be Dj Oh!” is an assertion of presence, that women in the music scene are making a name for themselves and defying stereotypes rooted in misogyny and exclusion. Credits- Muses: @the_bankspromise ( Promise Worimegbe) X @ky.londonn ( Kyla Adegoroye) Creative Direction: @loluistheshit — (Lolu Pinheiro) Photographed by: @daniellaalmona ( Daniella Almona) As Styled by: @ziri__x (Chigozirim Efemena) Hair by : @nifemilarj (Ajoke Lawal) Makeup Artistry: @loludoesmakeup Photo Assist: @anu_abell Creative Assistant: @kingari.x (Akeusola Ariyike) Set Design : @amamazike (Amam Azike) Production : @omonovex x @everynoun (Asamaiige Ogaga)
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5 months ago
Ideated and executed in 3 days, “From origin to invention, 2025” is a collaborative photo project by Photographer and Creative Director @unavailable_______p and Stylist, @_babyyodaa The project explores the importance of the natural hair, it calls on us to remember that while beautiful, its essence is not entirely that. “The essence is to explore the story of the natural hair or crown, originally untouched, and, un-altered. Remembering that black hair is not just beautiful but also it is structure, memory, and architecture.” says @_babyyodaa Shaped and molded as it’s willed, the hair does so without losing its orginal form. C.D/ Photographer: @unavailable_______p Model: @omolola.sophie Hair: @irun_by_z Stylist: @yodaaverse
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6 months ago
For the private opening of Art X (@artxlagos ), featured photographer, director and long time contributor to The Process Africa @shotbyabdullahi shares the works that stood out to him. Here are 5 booths he thinks you should check out! Photos: @shotbyabdullahi
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6 months ago
In the pool of basic graphic tees, here are 5 streetwear brands doing something different. Whether through design, imagery, or creative direction, these brands have something different to say! Brand:OEUVRE @oeuvrefldr Designer: Ogunsumi Olumide OEUVRE is a streetwear brand by multidisciplinary creative Ogunsumi Olumide. The name Oeuvre is a French term meaning “body of work of an artist”, this encapsulates the brands philosophy as an extension of Olumide’s artistic expression. Blurring the lines between art and fashion, OEUVRE employs symbolism, unconventional silhouettes and experimental garment construction. Brand: BLUEBERRY-Factori Designer: Ifeoluwa Ayo-Buschell Blueberry Factory, founded by Ifeoluwa Justice Ayo-Buschell, is a Lagos-based streetwear brand known for its unapologetic use of bold prints and vibrant colors. The brand reinterprets the punk aesthetic through a distinctly local lens. Brand: IF YOU LEAVE ME I’ll be scared Designer: Kozetuo If Leave Me I’ll Be Scared (IYLMIBS) is a multidisciplinary collective of creatives with diverse skill sets that collectively drive the brand’s vision. With clothing at its core, each release combines photography, design, videography, and animation, which coalesces into something distinct and original Brand: Moyin archives Designer: Moyin ogunyemi Dedicated to redefining the concept of archive fashion. The brand draws inspiration from archival aesthetics. With the use of distinct imagery and innovative design techniques they hope to create something entirely new while preserving a rugged, authentic sensibility. Brand: Casimir hero Designer: Casimir hero Named after it’s founder, the brand serves as an exploration on Casmir’s philosophy and ideals. He explores a variety of themes including love, spirituality & social commentary. Each piece embodies a fearless pursuit of authenticity, positioning the brand as a voice for those who dare to express without restraint. Curated by @y.sinlaurent Photos sourced from brands Instagram.
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6 months ago
#Theprocessfeature : Ohiosimua Emmanuel Imouokhome (Nigerian) Ohiosimua Emmanuel Imouokhome, known online as @moukho_ , is a Nigerian multimedia artist from Abuja who started sharing his animations online at just 13 years old. Now, seven years into his practice, he uses animation, painting, writing, and drawing to capture the realities of everyday Nigerian life. His work moves between the intimate and the systemic—some pieces examine love, heartbreak, and the quiet pull of isolation, while others turn a critical eye toward Nigeria’s political and social landscape. “I want to keep making cool shit till I die,” he wrote on Twitter—a statement that reveals the restless creative energy driving his practice. What distinguishes moukho from his peers isn’t just technical skill, but his refusal to settle: a deep belief in his own vision, a willingness to push across mediums, and an appetite for growth that keeps his work evolving. You can find more of his work on Twitter and YouTube @moukho_ Slide 1: Candles/date night, 2025 Slide 2: Slide 3: Stills from Olokpa o Slide 4: Nü spaces, 2024 Slide 5: Let the light in
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6 months ago
“When we look at numbers on social media now, a thousand sounds like 10 and a million sounds like a hundred. Having 100 likes on a post seems so small until you’re a gorilla and you see a hundred people charge at you over a speculative idea.” -Lala For this edition of #theprocessopeds, Content Writer & Voice Actor Chiamaka Lala (@thatamakagirl ) blends research and humour, inviting us to examine how desensitization has distorted our perception of large numbers. Click on the link in our bio to read the full story. Op-Eds are opinion pieces written by individuals in our community—nuanced and critical texts that express opinions, perspectives, and arguments on various issues of public and personal interest.
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6 months ago
Photographer and visual artist Odey Ikpa (@sr_odey ) presents his new photo series “Egho Mi” meaning “My friend” in the Benin language. The series examines the photographer’s personal experiences with friendship. Recent images from the growing series feature photographs of his long-time friend Enoch Itua (@enoch.itua ) and newly found friend Segun Baron (@itzsegzie ) For more images and information about the project, follow @sr_odey
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7 months ago