“Innovation is not new to us in Nigeria. Genius has always been our inheritance.” - @jasminekoffy
We don’t just dream, we solve problems. And now, it’s time to take that energy global.
Enter the #InnovateNaija Challenge → ₦250 MILLION up for grabs for innovators who can turn everyday struggles into world-shaping solutions.
As Dr. Anas Balarabe Yazid puts it: “Find, fund, and fast-track homegrown products that work locally and scale globally.”
This isn’t just another challenge. It’s youth + tech + big ideas = the Nigeria we’ve all been waiting for.
The collaborative team of @afrilabs and @nasenihub kicked it off at @gitexnigeria with 30+ media partners curated by the team at THN and now it’s your turn.
Got a brilliant idea? Don’t sleep on it. The future is literally in your hands.
I paused something I deeply loved because doing it alone became too heavy.
Every idea. Every project. Self-funded. Self-executed. But the truth I’ve now come to fully accept is, I was never really alone.
There was always a network of believers, collaborators and visionaries. Now, we’re stepping into that truth. Fully. Boldly. Together.
House of ZETA was just the beginning.
Welcome to @thehoznetwork — A transmedia storytelling agency. We’re here to shift culture. To amplify voices. To move the world through story, and we want you with us.
#TheHOZNetwork #ChideraMuoka #NewBeginnings #Transmedia #StorytellingWithImpact #HouseofZETA
Can a brand survive being the “Villain” in a hero’s story?
In 1984, Pepsi set Michael Jackson on fire. In 2026, a biopic proved that brands don’t own their history—the audience does.
For decades, Pepsi treated the incident as a “settled claim”. But the 2026 Michael biopic reframed that 30-second malfunction as the “Inciting Incident” of a tragedy. Suddenly, Pepsi isn’t just a drink; they are a permanent character in a story that the audience is now re-evaluating.
2 Hard Truths for Brands:
1️⃣ Merge with a mythos, inherit the timeline. You can’t edit the parts that don’t fit your brand guidelines.
2️⃣ Old news is never buried. In the digital age, it’s just archived and waiting for a “2026 context”.
Big work deserves a big rest.
Today is all about celebrating the hands and minds that make it happen.
Enjoy the break! 🩵
#internationallabourday #workersday
Vendor sign ups are now open 📢
Join the curated marketplace built for Black and African brands. Build your storefront. Reach the right audience. Grow with real support.
Your brand deserves a home that understands it.
Sign up today.
#theelshop #africancreativity
Welcome to The EL Shop 🧡
The curated marketplace created to spotlight the best of Black and African brands.
We connect customers to verified vendors across fashion, beauty, art, homeware, food, and tech.
Every brand gets visibility, storytelling support, and the tools needed to grow.
This is the home for African creativity, premium products, and a thriving community built on culture.
#theelshop #africancreativity
Christopher Nolan shows what happens when story, structure and intention align.
At THN we study storytellers like him to build narratives that stay with people long after the screen goes dark.
