@pumahoops released their All-Pro NITRO™ Fireglow shoes yesterday 👀
The NITRO™ line is deeply technical, designed for energy return, stability, comfort, and bounce. So we set out to dramatize the process of creating these shoes as if they were specially designed in a lab.
This was a perfect assignment for us, finding a way to breathe fresh air into a timeless sneaker brand with bright, bold colors through the expression of cutting-edge tech.
The age of boring, functional black-and-white minimalism is out. Maximalism is in.
director: @joshparsons
producer: @chrisrocco
production co: @directedtoday
vfx: @braintickle.studio
Puma team
producer: Abby Cottrill
art director: @j.nnykim
