We teamed up with Mercury to bring a 3-day mobile activation to life during SXSW, designed to stand out in the heart of downtown Austin.
Anchored by a custom-branded Airstream with a classic, timeless aesthetic, the experience was strategically positioned along the 200 block of 2nd Street in one of Austin’s highest-traffic corridors, capturing high volumes of festival foot traffic.
Attendees were invited to engage with the brand through a premium photo booth, creating a shareable moment with a tangible takeaway. To further drive participation, RSVP’d guests unlocked a “mystery bag” experience featuring a curated mix of premium giveaways, including Casio watches, Apple AirPods, Ray-Ban sunglasses, AeroPress, Aesop products, and Milk Bar treats.
The result: a steady flow of engaged attendees, built-in shareability, and a memorable brand moment fueled by surprise and discovery.
#Client #SXSW #NVEExperience #BrandExperience #ExperientialMarketing
Last month, for World Water Day, we helped Liquid I.V. shine a light on the growing water crisis and show how one small ripple can create meaningful change, with an interactive activation at The Grove in Los Angeles. 💧🌎
The pop-up experience, called “The Ripple,” brought Liquid I.V.’s 2025 Impact Report to life with a physical, interactive journey.
Guests moved through a linear, educational build that illustrated the global ripple effect of impact made by consumers every time they hydrate with Liquid I.V. and then pressed a button to receive a complimentary Liquid I.V. stick, symbolizing support for the global water crisis. Whether longtime fans or first-time brand consumers, guests were invited to learn, reflect, and discover their own power to help increase clean water access for others.
The result was an engaging, purpose-driven experience that turned awareness into participation and brought Liquid I.V.’s mission to life in a meaningful, memorable way.
#Client #LiquidIV #NVEExperienceAgency #BrandExperience #ExperientialMarketing
From the sand to the slopes, we helped Don Julio kick off the 2026 Palm Tree Crew season with back-to-back festival weekends in Aspen and West Palm Beach.
At each Palm Tree Festival destination, Don Julio welcomed guests into an elevated, design-forward luxury experience that included signature Don Julio Blanco cocktails and a vibrant, high-energy atmosphere, crafted for celebration and built to be shared. As a longtime title sponsor, Don Julio continues to elevate its presence year over year, with our team driving standout brand footprints, premium cocktail programs, and thoughtful customization across every touchpoint - from GA to VIP.
#Client #DonJulio #PalmTreeFestival #NVEExperienceAgency #BrandExperience
Ted & John’s Mind in the Gutter Party was exactly what you’d expect from two buddies determined to throw a senior-year party: legendary enough to finally rewrite their dorky social status.
To mark the new season of TED, we helped Peacock and Fuzzy Door throw a banger of a house party—if that party happened to include a bowling alley, arcade, and a whole lot of questionable decision-making.
The three-day takeover of The Gutter in NYC invited fans into a full-blown extension of Ted & John’s brains, where every game, every detail, and every giveaway encapsulated the pair’s irreverent teenage humor and their simultaneous longing to be mature grown ups.
From claw machines and pinball showdowns to a bowling game with a TED-twist, and more — the experience gave fans the chance to let loose while enjoying delights and debauchery inspired by the series. Beat Johnny’s arcade high score or dominate the lanes with Ted’s trick shots and you walked away with a beary special prize: your own Ted plush.
Three days. One unforgettable party. And proof that sometimes the best ideas start in the gutter.
#Client #Ted #NVEExperienceAgency #BrandExperience
What if, instead of curating moments for your profile, you made memories for yourself?
@pinterest returned to @coachella this year with a disruptive idea: a phone-free experience that challenged festival-goers to step into a new kind of inspiration, unplug from the scroll and unleash their wildest, most creative and carefree selves—because the best moments in life happen off-screen. 🌵✨
In our second year partnering with Pinterest, we delivered an experience built around presence over posting.
Inspired by the growing desire for more meaningful, offline connection, guests locked up their phones at the door and stepped into a space designed for uninterrupted joy, creativity, and real-time connection.
Inside, each activity was designed to be experienced together: friends created custom charms together, got styling and beauty touch-ups inspired by Pinterest trends, and captured their new looks in our “poptimistic” photo op. Guests also received a printed Joy Guide to personalize with keepsakes like stickers, postcards and lenticular photos, which they could mail home to themselves and share after the festival.
#Client #NVEExperienceAgency #Pinterest #Coachella #ExperientialMarketing
We’re incredibly proud to have received the most nominations of any agency in Event Marketer’s 24th Annual Ex Awards!
• Our Immersive Water Stunt for Disney’s Percy Jackson and the Olympians S2 is shortlisted for Best Experiential Stunt.
• Liquid I.V. Bodega is a finalist for Best Pop-up Store or Experience.
• Don Julio Por Amor: An Immersive Tasting Experience is nominated for Best Single Market Event (B to C).
• Waymo at CES 2026 is a finalist for Best In-Booth Trade Show Activation AND Best Trade Show Exhibit 50x50.
Check out the full shortlist at the link in our bio.
Best of luck to all the finalists, we’ll see you in Vegas!
#NVEExperienceAgency #ExAwards #BrandExperience
As the Official Spiced Rum Sponsor of the NFL and Super Bowl LX, @captainmorganusa spent football’s biggest weekend celebrating the fans who make game day legendary, and we helped bring it to life. 🏈🏴☠️
We headed to the Bay Area for NFL Honors where Captain Morgan returned as the presenting sponsor of the NFL Fan of the Year program celebrating fans whose passion goes above and beyond. During cocktail hour we got fans ready for the award show with signature cocktails off the red carpet before awarding the Ultimate Fan of the Year with a custom Captain trophy.
And on game day, the Captain Morgan Ship docked outside Levi’s Stadium, welcoming 1,500+ fans for cocktails, challenges, and the chance to win the Captain’s iconic mustache.
Because the most epic game-day moments happen when fans go all in with their crew. 🔥
#Client #NVEExperienceAgency #ExperientialMarketing #BrandExperience
Gimme Gummy isn’t just your favorite candy, it’s a lifestyle… and our favorite Pinterest Predicts 2026 trend!
We teamed up with @pinterest and @nyxcosmetics to bring the Gimme Gummy trend to life and showcase NYX’s new Jelly Job lip gloss with The Gimme Gummy Bar at @westfieldcenturycity .
Designed to translate the cultural trend into a tangible, engaging brand moment, the Gen Z-targeted activation was focused on sensory play and inspired by Gimme Gummy’s ASMR-driven aesthetic — defined by bendy textures, bright colors, glossy finishes, rubberised details and tactile design.
From trying and customizing NYX Jelly Job lip glosses with gummy charm accessories, to building candy salad bags, and capturing the moment under the iconic gummy arch… every detail was playful, bold and unforgettable.
#Client #NVEExperienceAgency #BrandExperience #ExperientialMarketing #BrandActivation
We’ve spent the last decade proving that experience isn’t just a one-off activation—it’s a foundational pillar of the brand operating system. And in 2025, we saw it pay off. As our CEO & Founder, @bretthyman , told @campaign_us , “we’re not living on an island of activation anymore, experience has finally moved upstream,” giving us the creative latitude to deliver results that are more impactful and meaningful for our partners.
That shift helped make 2025 a defining year for NVE. We pushed the boundaries of craft with viral work for iconic brands like @disney , @nbc , @pinterest , and @diageo . We grew our B2B business 175% by taking our culture-rooted, entertainment-fueled approach into the B2B space, proving corporate summits can be as exciting as festivals. We invested in NVE’s future, welcoming our first Chief Operating Officer Megan Barron, and establishing our first international office in London. And while others slashed DEIB budgets, we increased ours and doubled down on DEIB initiatives.
As we continue to grow, NVE remains anchored by its independence.
“Our stakeholders are our clients and our employees, and that’s it. Our accountability is to our craft. And right now, we think that clarity is what allows us to deliver the best result to clients.”
Thank you to @campaign_us and John Newton for capturing the story behind our record-breaking 2025, and to @luzcorona__ for breaking tradition and inviting experiential agencies to participate in the Agency Performance Review for the first time ever.
Read the full profile at the link in our bio.
#NVEExperienceAgency #BrandExperience #ExperientialMarketing #CampaignUS
Applications are officially open for our 2026 Summer Internship Program, and we’re looking for the next generation of marketers ready to trade classroom theory for hands-on experience bringing a brand’s story to life.
This isn’t a coffee runs and lunch orders kind of internship. For 12 weeks, you’ll be fully embedded within NVE’s Accounts, BizDev, Creative, Production, and Strategy departments, contributing to real client projects, and learning first hand how world-class ideas move from a deck to a live installation. Working alongside a team that values your perspective, and supported by a dedicated mentor and supervisor, you’ll receive the feedback needed to turn your internship experience into tangible, portfolio-ready skills.
This paid hybrid internship program - based in LA and NYC - is for driven, curious, creative college students ready to dive into the world of experiential marketing, experience the fast pace of agency life, and help build what’s next.
If that sounds like you, apply at the link in our bio.
EXTRA EXTRA, we’re throwing it back to last spring, when we helped launch @donjuliotequila 1942’s first-ever global collab with superstar DJ and style icon @peggygou_ and its limited-edition bottle —194구 (구 pronounced “Gou”) in NYC. 🗽
First, we popped up with “Gou’s News” tasting kiosks in SoHo and Midtown, designed to resemble NYC’s famous newsstands — complete with custom newspapers — where fans could purchase the limited-edition bottle.📰
Then, as the sun set over the city, we kicked off the main event. Fans lined up at our “Gouvenir Shop” in Tribeca for a chance to get their hands on a signed bottle of 194구 and collect exclusive 194구 merchandise, before walking through a secret door into an epic party with Peggy Gou that celebrated the brand’s deep roots in nightlife and music culture, while immersing attendees in the inspiration behind the bottle redesign.
The result? A sold-out success, with bottles flying off the shelves at every touchpoint. 🪩🤠✨
#Client #NVEExperienceAgency #DonJulio #PeggyGou #BrandExperience
A Super Bowl spot creates awareness. Surrounding it with culture creates impact.
As @liquidiv made waves nationally with its bold Big Game debut, NVE led the on-the-ground amplification — ensuring the conversation didn’t stop at the screen.
Across Super Bowl weekend, our team activated a multi-day experiential rollout designed to drive visibility, product trial, and real-world engagement:
• A fleet of 24 branded EVs dominating key corridors in San Francisco
• Brand ambassador-led sampling supported by a 30-person street team
• Strategic bar partnerships serving Liquid I.V. on tap
• Surprise-and-delight office drops to extend momentum beyond game day
We then carried that energy beyond the Bay, executing additional office stops across San Francisco and Boston — turning a national ad moment into sustained, multi-market impact.
From prime time to street level, every touchpoint worked harder together.
#Client #LiquidIV #BigGame #NVEExperienceAgency #BrandExperience
