Superficial

So exciting to see our Tomorrow Blooms pieces continue the digital rewilding on over 60 screens across China. The project presents a hypothetical botanical phenomenon where an intelligent network of floral species harmonise in a wondrous superbloom. This synchronised and hyper-natural spectacle forms an optimistic celebration of the resilience and beauty found in diversity and its capacity to propel future evolutionary advances. Each and every flower in the series is a one-of-a-kind bloom created through procedurally generated design techniques. Part of our Tomorrow Blooms artwork series exploring a speculative botanical future set in evolutionary hyperdrive. In the context of rapidly changing environmental conditions the works aim to provide serene moments for contemplation about the evolving state of the natural world. Huge thanks to @theoutputofficial for making this real Music by @adamasnan

It’s a great honor to welcome our first guest contributor, @superficial.studio to introduce their project: 𝔽𝕝𝕠𝕒𝕥𝕚𝕟𝕘 𝕀𝕟 𝔼𝕟𝕥𝕣𝕠𝕡𝕪 — 𝔸𝕟 𝕖𝕧𝕖𝕣-𝕖𝕧𝕠𝕝𝕧𝕚𝕟𝕘 𝕘𝕖𝕟𝕖𝕣𝕒𝕥𝕚𝕧𝕖 𝕧𝕚𝕣𝕥𝕦𝕒𝕝 𝕗𝕒𝕤𝕙𝕚𝕠𝕟 𝕔𝕠𝕝𝕝𝕖𝕔𝕥𝕚𝕠𝕟. 🔗 superficial.studio/entropy Last July, we’ve received their submission and I directly responded to thank them, and it turned out to also be a good opportunity to catchup after all these years. I’ve met Belinda and Andrew 6 years ago while I was in NYC (already!!!), thanks to an intro from my former classmate and dear friend @cath.u (freelance art director + UX/UI genius for premium/luxury brands, FYI) — she just said « you’ll be a good match ». I just remember spending a LOT of time chatting about new WebGL stuff in a coffee shop in Brooklyn. Flying to NYC to make this recording was obviously not an option, therefore I asked them if they’d be keen to record a video of the project to be shared here, and talk through their self-initiated project. A week later, they shared this: I was pretty stunned by the quality and the professionalism they put into it! 🥹 𝓮𝓷𝓳𝓸𝔂 𝓽𝓱𝓲𝓼 𝓰𝓮𝓶 🌷 Yet, don’t get used to it this quality, because I definitely won’t be able to keep up with it. So please stay with us for more videos recorded in loud restaurants with leftovers of puddings in the background — all of which are always unprepared, spontaneous and always improvised... okay? 😅🫰

Electric fuchsia evening jacket from Mugler’s iconic Les Infernales collection from Fall/Winter 1988–1989. See it in motion, up close, and from any angle on virtualfashionarchive.com 😈 . . . . #museumatfit #itsclo3d #clo3d #thierrymugler #muglerarchives #blendercycles #blender3d #virtualfashion #3dfashion #virtualfashionarchive #1980sfashion

Part 3: The Bitkey Faucet TFW… Leaning into the meme-native tonality of bitcoin culture the creative brings back the mythological Bitcoin Faucet. 3 Chapters across Block’s connected bitcoin ecosystem: Cash App, Square, and Bitkey. Great fun working on the latest Bitcoin Day campaign. Thank you to everyone who helped make this one! 🫶 - - - Client team: Creative Direction and Strategy: Kyle Fletcher, Armani Cotton Head of Marketing: Maria Pesce Creative Production Lead: Marquia Walton Superficial: Creative Direction: Superficial Studio Directors: Andrew Kupresanin & Belinda Chen Producer: Vidad Narayan, @round3films DoP: @richard_kendall_dop 1st AC: Austin Haigh Gaffer/Grip: Ryan Fish Lighting Assist: Brendan Hession Grip Assist: Adam Vitolins Sound Recordist: Ed Denton, Moose Audio Production Design: Bianca Milani @aaphundies , Jake Feast @jakefeastart Styling: Jam Baylon @_jam______ Styling Assist: Stephanie Reid HMU: Kat Bardsley Casting: Lucie McMahon, Sam Soh Studio: Kasabi Studios Featuring: Jerome @jezzazizazo and Jeffery @jefferyarichards Editing: Round 3 Films VFX: Superficial Music: @mikiyadrums @pathologicband Sound Design: Adam Asnan Sound Mix: Round 3 Films

Part 2: The Square Faucet HODL! The creative of our latest Bitcoin Day campaign with Block leans into the meme-native tonality of bitcoin culture and brings back the mythological Bitcoin Faucet. 3 Chapters across Block’s connected bitcoin ecosystem: Cash App, @square , and Bitkey. Great fun working with everyone who helped make this one! ----- Client team: Creative Direction and Strategy: Kyle Fletcher, Armani Cotton Head of Marketing: Maria Pesce Creative Production Lead: Marquia Walton Superficial: Creative Direction: @superficial.studio Directors: Andrew Kupresanin & Belinda Chen Producer: Vidad Narayan @round3films DoP: @richard_kendall_dop 1st AC: Austin Haigh Gaffer/Grip: Ryan Fish Lighting Assist: Brendan Hession Grip Assist: Adam Vitolins Sound Recordist: Ed Denton Production Design: @aaphundies @jakefeastart Styling: Jam Baylon Styling Assist: Steph Reid HMU: Kat Bardsley Casting: Lucie Mcmahon, Sam Soh @planetwrrld Studio: Kasabi Studios Featuring: @nicolita.d and @kufreabasietim Editing: Round 3 Films VFX: Superficial Music: @millieegibson Sound Design: @adamasnan Sound Mix: Round 3 Films

Super fun working with @block.xyz team again on the latest Bitcoin Day campaign. Leaning into the meme-native tonality of bitcoin culture the creative brings back the mythological Bitcoin Faucet. 3 Chapters across Block’s connected bitcoin ecosystem: @cashapp , @square , and @ownbitkey . Part 1: The Cash App Faucet Bitcoin Faucet Is Back! --- Thank you to the amazing team! Client team: Creative Direction and Strategy: @kyleluvsew @airmanicotton Head of Marketing: @mariapesce Creative Production Lead: @marquiaw Superficial: Creative Direction: @superficial.studio Directors: Andrew Kupresanin & Belinda Chen Producer: @vidadnarayan @round3films DoP: @richard_kendall_dop 1st AC: @austinhaigh1 Gaffer/Grip: Ryan Fish Lighting Assist: Brendan Hession Grip Assist: Adam Vitolins Sound Recordist: @moose_audio Production Design: @aaphundies @jakefeastart Styling: @_jam______ Styling Assist: @stephrxid HMU: @katbardsley_ Casting: @lucie.mcmahon @sam__soh Studio: @kasabi.studios Featuring: @carlyjwilding and @clarke.parkinson Editing: @round3films VFX: @superficial.studio Music: @mohan1.3 Sound Design: @adamasnan Sound Mix: @round3films

For Arts-Matter’s Autumn digital curation across the large-scale LED totems at International Towers 2 & 3, Barangaroo, we’re excited to present a striking new work by @superficial.studio Superficial, the studio of digital artists and creative directors Belinda Chen and Andrew Kupresani, is driven by a curiosity for the future and a pursuit of original ideas, continually pushing the boundaries of digital experience. This is a glimpse into their captivating interpretation of Autumn.

Getting ready for @roamgeelong this Saturday Oct 11 | 4-10pm, Little Malop St Arts Precinct, Johnstone Park 1. Screen tests 2. 3D printing with @eraforma_studio 3. Website testing where you can generate your own bloom 🌸 #ROAMGeelong @cityofgreatergeelong @artsandculturegeelong @visitmelbourne

Artpoint presents Superficial Studio 🌸 Where nature meets the algorithm. Superficial Studio invites us into blooming digital worlds where flora mutates, evolves, and surprises as if growing straight from a line of code. 🧬 Their art feels alive. Each creation pulses softly, like a new species taking shape in a virtual ecosystem. Delicate yet futuristic, these animated forms open a quiet space for wonder and reflection. From petals shaped by pixels to surreal patterns of light, Belinda Chen and Andrew Kupresanin awaken our senses, reminding us that imagination, like nature, is endlessly generative. 🔎 Step into their blooming visions on our website! @superficial.studio #SuperficialStudio #DigitalNature #VisualPoetry #GenerativeArt #FutureBotany #NewMediaArt #ContemplativeArt #CGIBlooms #ProceduralMagic #DigitalCreatures #ArtpointArtists

Evolutionary free spirits 🌀🌸 #tomorrowblooms #generativeart

New work in our Tomorrow Blooms series. Tomorrow Blooms: Helix imagines an advanced strand of flora with the ability of rapid genetic adaptation. Capable of spontaneously spawning new evolutionary branches, the ecological anomaly embraces change as it adapts forward through the various floral generations. The work is created using a generative system where each new flower that blooms takes on traits or characteristics from the previous flower while it evolves and transforms from generation to generation. Part of our Tomorrow Blooms artwork series exploring a speculative botanical future set in evolutionary hyperdrive. In the context of rapidly changing environmental conditions the works aim to provide serene moments for contemplation about the evolving state of the natural world. Sound by @adamasnan

A look into the animation system developed for our Tomorrow Blooms series. The setup acts as a structural backbone adapting to the infinite number of floral variations created by the procedural design system.