WOOL

Going against modern day consumerism, Wool is a manifesto of our belief in ‘a movement towards less’ by buying less but better. Through introducing mid-century re-editions and uncovering tomorrow’s classics – that is how we call our refined curation – the ‘New Scandinavian Classics’.   Originally a B2B furniture sales agency founded in 2017 in Hong Kong, Wool brings up-and-coming Nordic & European brands to designers and retailers in Asia. Now with a studio store located in Sai Ying Pun, it was only a matter of time before we expanded our reach with an online presence.   Entering our 6th year, as a new chapter for Wool, we are delighted to launch our new webstore to complete and enhance the customer journey from offline to online later this month. Photography by @a.sianscomment

A dialogue between fashion and furniture. The heritage German furniture house @thonet_official collaborates with Jil Sander to redefine the famous Bauhaus tubular steel classics from the late 1920s with her signature purist lens. Inspired by Scandinavian sensibility, the iconic frames are reimagined in a matt nickel silver finish paired with white pigmented oak and leather upholstery. This natural color palette replaces the traditional industrial shiny steel finish with a softened calm and a sense of subtle luxury. The latest 2026 additions, S411 lounge chair and S1070 table, further evolved this personal interpretation of Marcel Breuer’s original designs. Every piece is marked by a discreet engraving on the steel, a quiet nod to the authenticity of this collaboration and the lasting value of these modern icons. Discover JS. Thonet collection on woolstudio.co now. #woolstudio #newscandinavianclassics #hongkong #thonet #jilsander

Salone del Mobile 2026 Highlights — This year, @tacchini_italia unveils a fluid journey through atmospheres defined by the interplay of textures by masterfully combining warm materials with a variety of glossy and matte finishes, achieving a perfect balance between classical elements and modern form. The space is anchored by the new extension of Butter sofa collection by @t_o_o_g_o_o_d ; originally inspired by the tactile nature of hand-molded forms, the family has evolved from modular sofa to sculptural armchairs and storage units. This narrative is further enriched by the debut of the Lacquer Collection, a curated palette of 11 glossy finishes that breathe new life into the Tacchini’s most iconic silhouettes. From deep botanical greens to rich, velvety chocolates, these new surfaces transform Tacchini’s archival archetypes into a vibrant, contemporary statement. #woolstudio #newscandinavianclassics #hongkong #salonedelmobile #tacchiniitalia

Salone del Mobile 2026 Highlights — Inspired by the timeless spirit of Italy’s social salons, @audocph presents ‘The Grand Café’. Designed by @normarchitects and Art Director @christianmandersen , this immersive architectural setting replaces the traditional exhibition stand with a world of “connected hospitality”. As guests move from the lounge and café into the dining hall, design is experienced in a lived, intuitive context. The showcase spans from their most iconic furniture & lighting to a preview of upcoming launches debuting this June. Stay tuned for our updates of 3daysofdesign this summer. #woolstudio #newscandinavianclassics #hongkong #salonedelmobile #audocph

Salone del Mobile 2026 Highlights — as Milan Design Week wraps, we’re diving into the latest news from our brand partners. @nanimarquina_official unveils a new rug collection that draws from seven original works of American artist @luciaeames , daughter of one of the most influential designers and architects Charles Eames. Guided by a poetic and deeply curious spirit, Lucia developed a visual language rooted in nature, intuition, and a sense of wonder. Her work moves between the organic and the symbolic, shaping a universe of suns, birds, and abstract forms; elements that speak of presence, transformation, and joy. Produced in partnership with the @eamesoffice , this handcrafted series translates Lucia’s distinctive visual language into woven form with varied pile heights and embroidery, marking a significant expansion of her artistic legacy through material, craft, and contemporary design. A celebration of material, craft, and the idea that “nothing is too small to hold wonder”. Explore this collaboration on woolstudio.co now. #woolstudio #newscandinavianclassics #hongkong #salonedelmobile #nanimarquina

Scented Gifting – As Mother’s Day draws near, we are pleased to offer 10% off our edit of apothecary essentials for the home and body, mindfully crafted with natural ingredients in Denmark or Italy. An invitation to find a sensory gift for the people who matter most, or a new staple for your own self care rituals. Offer available in-store and online until May 9, while it lasts. #woolstudio #newscandinavianclassics #hongkong #mothersday #offer

A series of film photos captured through the lens of @manifestofair – @gubiofficial ’s F300 Lounge Chair finds its place within the daily routines of Shanghai, reminding us that true design is meant to live alongside us. From the city streets to the quiet rituals of home, the F300 inspires sitting postures that reflect the many ways we inhabit our space. Originally debuted in the late 1960s, it remains a profound symbol of the era’s avant-garde spirit. Discover the F300 chair by Pierre Paulin online and in-store now. #woolstudio #newscandinavianclassics #hongkong #f300 #gubi

F300 returns as a sculptural dialogue between Pierre Paulin’s 1960s vision and GUBI’s modern engineering. While the original production methods remained a mystery, @gubiofficial decoded its complex geometry through rare reference models, replacing traditional fiberglass with high-performance HiREK®️. Redesigned for today, it honors its iconic heritage through meticulous craftsmanship. Inspired by luxury car interiors, the upholstery utilizes a thermoforming technique where fabric is precision-wrapped over foam, then pressed and hand-steamed to ensure a seamless, ergonomic fit. Precision, comfort, and understated sophistication. Experience F300 Lounge Chair in-store now. #woolstudio #newscandinavianclassics #hongkong #gubi #f300

The comeback of a 1960s sculptural seating icon. Designed by French designer Pierre Paulin in 1965, F300 lounge chair was famously featured in Star Trek for its avant-garde aesthetic. Prized for its statement looks and seating versatility, the design is now part of MoMA’s permanent collection as well. GUBI’s reissue replaces the original fiberglass with eco-responsible, Italian-made HIREK, ensuring durability while maintaining its signature shape. Take a seat in this legendary armchair, experience its revolutionary form and sensational comfort at our store now. #woolstudio #newscandinavianclassics #gubi #pierrepaulin #f300

The beauty of Obello Lamp lies in subtle variations. Formed from a seamless piece of mouth-blown glass and finished with a hand-applied, water-based lacquer, every lamp is one-of-a-kind. Beyond the sculptural surface lies a thoughtful interior: the new replaceable and dimmable LED system lights the lamp evenly from stem to dome, casting a soft, ambient glow in the space it illuminates. #woolstudio #newscandinavianclassics #hongkong #obello #gubi

Capturing the playful spirit of 1970s Los Angeles, Obello Portable Lamp was born from Bill Curry’s pursuit of the “total look.” By replacing the traditional base-bulb-shade concept, Obello features an iconic, seamless form in a single piece of mouth-blown opal glass. Now a portable, splash-proof LED lamp, @gubiofficial revives the playful allure of Space Age in three pastel hues: Mellow Yellow, Powder Pink, and Pearl White, blending 1970s optimism with modern versatility. Providing a soft glow for up to 58 hours, Obello Portable Lamp moves effortlessly with you from sunny picnics to late-night al fresco drinks. #woolstudio #newscandinavianclassics #hongkong #obello #gubi

The future, as imagined in 1960s. This April, we invite you to step into a world where mid-century creativity meets 21st-century technology innovation. Our @gubiofficial pop-up celebrates the “Space Age” design philosophy — an era defined by technological wonder and a nostalgic belief in a radiant, optimistic future. Centered on two iconic masterpieces from the 1960-70s reissued by GUBI, F300 Lounge Chair by Pierre Paulin and Obello Portable Lamp by Bill Curry, the exhibition explores how contemporary craftsmanship and sustainable materials elevate the original sculptural visions of the designers. Showcasing for the first time ever in Hong Kong, these works are presented in a fresh color palette that reflects the bold optimism of a forward-looking era. [ Pop-up Details ] Date: April 11 - May 9, 2026 Address: 97 Hill Road, Sai Ying Pun Hours: Tue – Sat, 2 –7pm Webshop: woolstudio.co Vist us to discover how the pioneering spirit of Space Age continues to shape the way we live today. #woolstudio #newscandinavianclassics #hongkong #gubiofficial #spaceagedesign