Studio Nascent

Above all, The Rockwell is a celebration of Queensland’s subtropical lifestyle: where architecture and atmosphere work in quiet harmony.  Designed to embrace light, airflow, and connection to place, the development reflects Brisbane’s easygoing lifestyle through open, sunlit spaces and a softened, resort-like sensibility. Its form balances structure with ease, creating an elevated living experience that is deeply connected to its surroundings. This same philosophy extends into the hero sales brochure, designed by Studio Nascent as a tactile counterpart to the built form. Physically mirroring the project’s architectural balance, it also a bold palette to draw on the warmth and vibrancy of the surrounds. Employing a tactile strategy to the cover also introduces a sense of depth and shadow, echoing the layered façade and interplay of light across surfaces. Carefully considered printing techniques introduce an inventive combination of texture and materiality, transforming the brochure into a sensory experience, one that captures The Rockwell’s identity through colour, form, and touch. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Developer/Builder: @jadecorp.property Renders: @renderedreality Sales: @totalpropertygroup Print: @press_print_solutions Folio Photograohy: @foliolio

As the latest contribution to Brisbane’s golden skyscape, The Rockwell is a project defined by balance: where architectural clarity meets a sense of play. Designed to embrace its inner-suburban setting, the development captures natural light and elevated views, creating sun-filled homes that feel both open and grounded. A seamless flow between interior and exterior spaces mirrors the breezy character of its surroundings, offering residents an immersive and highly personal living experience. The architectural expression demonstrates a mastery of fundamentals while introducing moments of softness, resulting in an identity that feels elegant yet inviting. This same sensibility is referenced in the project’s branding, where materiality, tone, and form draw directly from the warmth and rhythm of the build. Tailored functionality aligns with curated design at every touchpoint, creating a cohesive identity that extends from the physical structure into its visual language, ultimately shaping a home (and story) that feels both enduring and distinctly local. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Developer/Builder: @jadecorp.property Renders: @renderedreality Sales: @totalpropertygroup Print: @press_print_solutions

Set in the heart of one of Brisbane’s leafiest inner suburbs, The Rockwell introduces a curated collection of sun-soaked apartments in Lutwyche. Envisioned by Jadecorp, the development builds on a legacy of bespoke projects, redefining refined apartment living through an emphasis on communal amenity rarely seen in the area. With a boutique, hotel-inspired identity, The Rockwell balances contemporary elegance with a sense of warmth, offering a relaxed yet enduring presence within this emerging enclave. Moments from Kedron Brook, it connects seamlessly to Brisbane’s open, walkable landscape, where paths, light, and greenery shape everyday life. Studio Nascent brought this vision to life through a refined brand identity, explored in-depth through the main sales brochure. A bold vermillion red defines the palette, while an embossed cover adds a tactile layer of depth and distinction. Produced in a square format, the piece feels deliberate and architectural, echoing the form and rhythm of the development itself. Through thoughtful printing techniques and materiality, the design extends The Rockwell’s identity beyond the built environment into something tangible and enduring. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Developer/Builder: @jadecorp.property Renders: @renderedreality Sales: @totalpropertygroup Print: @press_print_solutions Folio Photography: @foliolio

As a fundamental expression of communication design, 100 Ebley as a project needs to be effectively distributed across multiple digital touchpoints. From social media collateral to web pages, consideration was placed into the perception of and interaction with 100 Ebley as a leading commercial development. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio Fonts: @weltkern_typefaces

With photography produced in-house, and renders in close collaboration with @karamkattankk the accompanying imagery provides context for future business owners who occupy spaces within 100 Ebley. Amenity, client access and a general structural understanding of the building itself are presented through a combination of still and on-the-fly shots. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio Fonts: @weltkern_typefaces

As an essential component of 100 Ebley’s visual identity, consistency throughout each touchpoint of the design language was a major focus when developing signage and other sales mediums. From the polychromatic palette to the use of the bold typeset found within the sales brochure, each element of signage and hoarding needed to speak to those within close physical proximity to the development, whether they be on foot or in a vehicle. Spanning the entire site of the build, the displays encourage the viewer move around the space, taking in the full-breadth of the design. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio Fonts: @weltkern_typefaces

Presented in three distinct brochures, the sales and marketing collateral for the 100 Ebley project positions itself as tangible work that invites interaction. Careful consideration in arranging spreads throughout the brochures allows for a steady flow of information while maintaining the aesthetic appeal of a curated coffee table book. The collection of sales brochures provides potential leasers with a tangible sense of connection to place and the wider identity of the development itself. Leasing via: @jimmy.nix @trg.re Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio Fonts: @weltkern_typefaces

100 Ebley is brought to life through its consistent, confident identity. This is most deftly communicated through the hero sales brochure, where potential leasers are presented a tangible guide that houses all relevant information surrounding the development. Utilising a Swiss focused composition to arrange design, copy and photographic elements, the brochure is a true rendition of communication design. Its message-first approach is complemented by a clear visual hierarchy, allowing the reader to digest information with minimal fatigue. Additionally, the use of grid arrangements and proportions is a direct reference to the architectural form of the development, further emphasising the vision 100 Ebley presents as an industry-leading commercial destination. Leasing via: @jimmy.nix @trg.re Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio Fonts: @weltkern_typefaces

100 Ebley ushers in a new era of commercial excellence in Sydney. Located in the heart of Bondi Junction, this landmark development is a collaboration between Batessmart and FDC, bringing together innovative design, connectivity, and opportunity, offering adaptable full-floor leasing for offices, medical, wellness and lifestyle spaces. Studio Nascent was tasked to craft a distinctive visual identity that reflects the building’s ambition and the culture of innovation it welcomes. This was explored through the use of a Swiss Style approach, allowing the reader to easily locate relevant information without feeling overwhelmed. While the approach is rooted in balance, legibility and structure, a commitment to presenting custom outputs remains a constant. Illustration and wayfinding elements within the blueprint-styled floorplans provide the reader with a gentle visual guide, showcasing close attention to detail throughout the brochure. Scope: Creative Direction Branding & Identity Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Architecture: @batessmart Builder: @fdc_group Renders: @karamkattankk Leasing: @trg.re Print: @theprintdepartment Folio Photography: @foliolio

COVE - 76 Bream St, Coogee NSW Our printed collection for @willow_group COVE has been deliberately designed to showcase both the unique aspects of the residences and its Architecture while highlighting the beautiful Coogee locale. Complemented by street and landscape photography taken throughout the sun cycle, the tonality, layouts, paper and printed colour scheme were all chosen to complement the natural gradients you would see from your balcony and lifestyle whilst living at COVE.

COVE - An ode to the Sea Situated metres from the iconic Coogee Beach, COVE is a haven for beachside living. A contemporary revitalisation of a stunning architectural gem, @kpdo_studio have specifically crafted these residences with a clear focus on simplicity, comfort and endurance. Continuing our collaboration with the visionary developer @willow_group our printed collection for COVE has been deliberately designed to showcase both the unique aspects of the residences and its Architecture while highlighting the beautiful Coogee locale. Complemented by street and landscape photography taken throughout the sun cycle, the tonality, layouts, paper and printed colour scheme were all chosen to complement the natural gradients you would see from your balcony and lifestyle whilst living at COVE. Renders by: @karamkattankk

COVE - An ode to the Sea Situated metres from the iconic Coogee Beach, COVE is a haven for beachside living. A contemporary revitalisation of a stunning architectural gem, @kpdo_studio have specifically crafted these residences with a clear focus on simplicity, comfort and endurance. Continuing our collaboration with the visionary developer @willow_group our printed collection for COVE has been deliberately designed to showcase both the unique aspects of the residences and its Architecture while highlighting the beautiful Coogee locale. Complemented by street and landscape photography taken throughout the sun cycle, the tonality, layouts, paper and printed colour scheme were all chosen to complement the natural gradients you would see from your balcony and lifestyle whilst living at COVE. Scope: Creative Direction Art Direction Photography Printed Collateral Signage Social Media Digital/Print Advertising Website Collaborators: Developer @willow_group Architecture @kpdo_studio Renders @karamkattankk Builder @twentythreeprojects Print @theprintdepartment Sales @trg.re @g_rubinstein @jimmy.nix @nicholaswise__ Portfolio Photography @foliolio