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Lateish Drinks is bold. Unapologetic. Built to disrupt a stagnant drinks distribution model.
The brand positioning is clear: this isn’t another middleman. It’s a modern operator reshaping how independent drinks brands enter and grow in market. Confident in tone. Direct in execution.
The tagline Raising the Bar works on two levels. It speaks to the world of hospitality, while signalling a higher commercial standard. Better systems. Better relationships. Better results.
The identity leans into clarity and conviction. Strong typography. No-nonsense messaging. High-contrast attitude. Every touchpoint reinforces momentum and authority.
#brandidentity #branddesign
Introducing @lateishdrinks . A brand identity for a drinks distribution model powered by hustle and hedonism.
In collaboration with Arabella, the strategist of @jaggard_collective we developed a confident, standalone identity designed to stand apart from the portfolio without competing with it.
#brandidentity #branddesign #brandstrategy
Introducing the host of @process_sydney 🎤 💫
Faye Cunningham of @studio_f____
Faye is an independent brand designer and illustrator based in Sydney.
Specialising in brand storytelling, she has built a range impactful brands across hospitality, lifestyle and much more.
With a passion for injecting energy and personality into every project, Faye ensures her focus is always on creating bold brands that make a lasting impact.
📸 @hazen.film
Come and Join us!
Wed 26th Nov 2025 6:30-9:30pm
Soultrap Bar, Surry Hills
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@process_events and @rightalignedacademy
Print partner @printlogisticsau
#processsydney #designeventsydney
The colour palette drew inspiration from the depths of the ocean: dark purples and deep blues shifting like light underwater, symbolising depth, renewal, and possibility. Visually, the identity centred on 3D coral illustrations, representing the beauty and life that flourish when small positive actions accumulate.

The logo carried an underwater aesthetic, with kinetic textures and flowing motion which is also reflected across the app interface. Metaphors for growth, generosity, and positive disruption. 

The result is a brand that feels bold, alive, hopeful, and deeply human. DeepChange™ launched with a name and identity that resonates emotionally, paired with an app experience that makes giving back feel effortless.
The name DeepChange™ captured the brand’s belief that impact starts beneath the surface. Change took on a double meaning, representing both the monetary element and the deeper transformation sparked by small, conscious actions.

The app experience itself was designed to be effortless. Users only need to sign up once, after this, every purchase automatically contributes to ocean clean-up efforts. 

This simplicity became part of the brand’s DNA and its tagline: One sign-up, endless impact.
#branddesign #brandidentity #productdesign
Introducing DeepChange™ the cashback app with a difference.

Created for the conscious consumer, the app transforms everyday purchases into positive impact by funding the removal of plastic from the ocean.

Our role spanned naming, visual identity, website and product design, with a goal to create something that felt as inspiring as the change it fuels.
Available to download on the App Store. (Australia only)
#branddesign #brandidentity #productdesign
