We’re so proud to share this Preacher Amsterdam x Under Armour collaboration for the epic Anthony Joshua v. Jake Paul fight back in December. Together, we introduced the Unfair Advantage — an innovative boxing shoe concept born from joke by
@theufcbaddy Paddy Pimblett and brought to life with our incredible partners
@underarmour . What started as a hilarious conversation became a legit fight-week statement: a boxing boot designed to bridge a five-inch height gap and let someone step up to their most mismatched opponent.
Production partner:
@studio.nynex
Shoes and Steel Box Photography:
@axel_sypkens_smit
Illustrations:
@pointless_illustrations_james
Tech film and shoes animations:
@returntoearth.studio
Music:
@stainlesssoundandmusic
Steel Shoes Box:
@studio.uku
Executive Producer: Yago Carvajal
Design Director: Cris Dijkman
Creative team: Filipe Oliveira & Zac Blakemore