Studio—Don

@sahna.yoga ‘s typographic system balances Latin warmth with operational excellence. EK Roumald Regular, and its exaggerated serifs, out strokes and ink traps gave us the warmth. Reformat B Mono and Regular with their practicality, considered letterforms, and systematic design approach gave us the precision. The Reformat B family had an edge over other grotesks and monospaced types because @sm.foundry cited its design was intended as ‘an interpretation and evolution of historical genres’, which felt like a strong parallel with sahna’s belief that the individual yoga practitioner can only evolve with intention. Foundries @erkin_karamemet @sm.foundry

Sahna is an independent hot yoga studio, based in London but draped in Brazilian warmth. The brand stands for intention, healing, and latin flavour, with the idea that presence and purpose are critical for a meaningful yoga practice. These principles also apply to the business itself and this dual commitment led to ‘evolve with intention’, a philosophy that runs through every aspect of both class experience and operations. Our work spanned strategy through to launch, including naming, identity, digital, and art direction. The name Sahna is inspired by Latin languages, referencing healing, heat, and the founder’s Brazilian heritage. It carries softness and familiarity while subtly echoing the physical intensity of hot yoga. The visual identity balances warmth and precision through typography that has melty flair on the one hand and tech-y detail on the other. The colour and art direction were deeply influenced by travel across Latin America during the project, capturing the saturated, sun-drenched richness of those cultures. The website was designed to feel effortless and intuitive, with deliberate creative attention given to the incidental details. The brand language is inclusive and non-judgemental, reinforcing Sahna as a space for all bodies and levels, where you arrive as you are and receive what you need. Working closely with Olivia (who must be praised for her vision and trust) the result is a brand that feels joyful and alive, created with intention for all the senses. Thanks to Olivia Barata Cavalcanti S—D Team Rose Gordon @rosegordon Tommy Seddon @hot_m3tal AJ McGee @ajmc3 Sam Watts @samwatts_developer Mariana Barba Photography Handover @handoveruk

We worked with founder Hind, and our friends at @handoveruk , to take a disruptive idea to a state of complete launch-readiness. Meet @peal.patches PEAL means patches to the people. It empowers you on your period, and accelerates recovery after training. Based in Kuwait, their name needed to capture this practical support in a tasteful way - it’s convenient, comfortable and light-hearted. Beyond this, the name needed international appeal and relevance to other lifestyle uses. From ‘patches that heal’ came PEAL. The basis of the visual language is an impactful wordmark. Designed with curved details that reference the patches themselves, it’s strong, confident and approachable. Cutting-through the wordmark are graphics inspired by the soft shapes formed in light and shadow on the human body. Further depth, fun, and dynamism are explored through photography colour, and typography. The brand juxtaposes chill with energy: it’s discreet, credible and honest, interjected with youthful moments. Patches to the people! ✊ S—D Team Rose Gordon @rosegordon Thomas Seddon @hot_m3tal Olivia Wheldon @oliviawheldon_ Mariana Barba Photography Handover @handoveruk

A match for every face @kintcosmetics Brand by Studio—Don Shoot by @rousecreative

We worked with founder, Chris, to create @newbreedcoffee : a London-based Vietnamese speciality coffee brand that celebrates the Robusta bean as a way to connect with Chris’s cultural heritage. Historically, Robusta has been considered a rougher bean. Despite a higher caffeine content, it wasn’t seen as good enough quality for single-origin coffee, but through new farming and processing practices, quality has improved, allowing Robusta to emerge as a speciality bean in its own right. Chris wanted to tell that story. We worked with Chris to develop strategy, name, identity, packaging, and website that consistently reinforce this narrative of heritage and renewal. The ambition was to create something bold, contemporary, and confident, rooted in his story rather than leaning on generic ideas of ‘Asian-ness’. The name we created reflects both Chris’s place within a new generation of coffee producers and the renewed potential of the Robusta bean itself. It gave us the foundation to build a brand that feels authentic and grounded, but also progressive in outlook. The typography was designed to be characterful yet refined, combining sharp cuts and playful glyphs to give a subtle, ownable edge. The colour palette is simple yet bold: bright, energetic hues paired with a confident simplicity that doesn’t rely on decoration. There’s nothing to prove, so we needed no bells or whistles. This clean-cut minimalism flows through the packaging and website, where the system is accessible, expressive, and uncompromisingly clear. At the heart of it is the idea of the Robusta Renaissance, reframing and reintroducing the bean for a new audience, in a new way, and at a new moment in time. Thanks Chris Nguyen Production Grounded @groundedpackaging Label Apeel @labelapeel S—D Team Rose Gordon @rosegordon Tommy Seddon @hot_m3tal Olivia Wheldon @oliviawheldon_ Sam Watts @samwatts_developer

We worked with founder, Chris, to create @newbreedcoffee : a London-based Vietnamese speciality coffee brand that celebrates the Robusta bean as a way to connect with Chris’s cultural heritage. Historically, Robusta has been considered a rougher bean. Despite a higher caffeine content, it wasn’t seen as good enough quality for single-origin coffee, but through new farming and processing practices, quality has improved, allowing Robusta to emerge as a speciality bean in its own right. Chris wanted to tell that story. We worked with Chris to develop strategy, name, identity, packaging, and website that consistently reinforce this narrative of heritage and renewal. The ambition was to create something bold, contemporary, and confident, rooted in his story rather than leaning on generic ideas of ‘Asian-ness’. The name we created reflects both Chris’s place within a new generation of coffee producers and the renewed potential of the Robusta bean itself. It gave us the foundation to build a brand that feels authentic and grounded, but also progressive in outlook. The typography was designed to be characterful yet refined, combining sharp cuts and playful glyphs to give a subtle, ownable edge. The colour palette is simple yet bold: bright, energetic hues paired with a confident simplicity that doesn’t rely on decoration. There’s nothing to prove, so we needed no bells or whistles. This clean-cut minimalism flows through the packaging and website, where the system is accessible, expressive, and uncompromisingly clear. At the heart of it is the idea of the Robusta Renaissance, reframing and reintroducing the bean for a new audience, in a new way, and at a new moment in time. Thanks Chris Nguyen Production Grounded @groundedpackaging Label Apeel @labelapeel S—D Team Rose Gordon @rosegordon Tommy Seddon @hot_m3tal Olivia Wheldon @oliviawheldon_ Sam Watts @samwatts_developer

We worked with founder, Chris, to create @newbreedcoffee : a London-based Vietnamese speciality coffee brand that celebrates the Robusta bean as a way to connect with Chris’s cultural heritage. Historically, Robusta has been considered a rougher bean. Despite a higher caffeine content, it wasn’t seen as good enough quality for single-origin coffee, but through new farming and processing practices, quality has improved, allowing Robusta to emerge as a speciality bean in its own right. Chris wanted to tell that story. We worked with Chris to develop strategy, name, identity, packaging, and website that consistently reinforce this narrative of heritage and renewal. The ambition was to create something bold, contemporary, and confident, rooted in his story rather than leaning on generic ideas of ‘Asian-ness’. The name we created reflects both Chris’s place within a new generation of coffee producers and the renewed potential of the Robusta bean itself. It gave us the foundation to build a brand that feels authentic and grounded, but also progressive in outlook. The typography was designed to be characterful yet refined, combining sharp cuts and playful glyphs to give a subtle, ownable edge. The colour palette is simple yet bold: bright, energetic hues paired with a confident simplicity that doesn’t rely on decoration. There’s nothing to prove, so we needed no bells or whistles. This clean-cut minimalism flows through the packaging and website, where the system is accessible, expressive, and uncompromisingly clear. At the heart of it is the idea of the Robusta Renaissance, reframing and reintroducing the bean for a new audience, in a new way, and at a new moment in time. Thanks Chris Nguyen Production Grounded @groundedpackaging Label Apeel @labelapeel S—D Team Rose Gordon @rosegordon Tommy Seddon @hot_m3tal Olivia Wheldon @oliviawheldon_ Sam Watts @samwatts_developer

100 Bio turns water into a tool for better living. Our goal was to redefine water as fuel - not just hydration but an enhancer of mitochondrial function, athletic performance, and longevity. The hero product ‘Light Water’ is deuterium-depleted, meaning it has less of the heavier hydrogen isotope, deuterium. This can boost energy, improve cellular function, and support overall health. We developed an identity system that balances clinical precision with human warmth. The molecular-inspired wordmark reflects a scientific credibility, alongside a colour palette that represents fuel, vitality and purity. The plant-based vessel - designed by our friends at Morrama - takes cues from fuel cans, reinforcing the idea that hydration is energy. The result is a brand that feels both technical and essential. The art direction leans into an aspirational, lifestyle-driven aesthetic. Rather than feeling purely scientific, 100 Bio is positioned as an everyday and accessible wellness staple, that can be seamlessly integrating into your routine, reflected in a vessel design that feels beautiful enough to do life alongside. With warmth and relatability being key, the imagery reflects 100 Bio’s mission of producing deuterium depleted water at a dramatically reduced price compared to their competitors—making optimised hydration more accessible than ever. Identity & Creative Direction: S—D Product Design: @morramadesign Powered by @askusforideas

100 Bio turns water into a tool for better living. Our goal was to redefine water as fuel - not just hydration but an enhancer of mitochondrial function, athletic performance, and longevity. The hero product ‘Light Water’ is deuterium-depleted, meaning it has less of the heavier hydrogen isotope, deuterium. This can boost energy, improve cellular function, and support overall health. We developed an identity system that balances clinical precision with human warmth. The molecular-inspired wordmark reflects a scientific credibility, alongside a colour palette that represents fuel, vitality and purity. The plant-based vessel - designed by our friends at Morrama - takes cues from fuel cans, reinforcing the idea that hydration is energy. The result is a brand that feels both technical and essential. The art direction leans into an aspirational, lifestyle-driven aesthetic. Rather than feeling purely scientific, 100 Bio is positioned as an everyday and accessible wellness staple, that can be seamlessly integrating into your routine, reflected in a vessel design that feels beautiful enough to do life alongside. With warmth and relatability being key, the imagery reflects 100 Bio’s mission of producing deuterium depleted water at a dramatically reduced price compared to their competitors—making optimised hydration more accessible than ever. Identity & Creative Direction: S—D Product Design: @morramadesign Powered by @askusforideas

The best version of you isn’t a fixed destination, it’s a series of day ones. @nowoftenalways (NOA) exists to make personalised health a daily practice, not an end game. With tailored supplements backed by real data, NOA brings clarity to self-care, cutting through the noise with science, strategy, and simplicity. A female empowerment brand at its core, NOA gives women the knowledge and tools to take control of their well-being. We shaped NOA from the ground up, building strategy, crafting the name, and designing a visual identity that feels human yet precise. The name encapsulates the brand’s core idea: wellness isn’t a one-time event, it’s a rhythm.   The wordmark takes inspiration from the dots on an iPhone calendar – one dot for now, two for often, three for always – turning a familiar visual cue into a symbol of continuous care. A pared-back palette and elevated typography ground NOA in credibility, while a warm and human touch keeps it approachable. Strategy, Naming and Identity by S—D.

Kint celebrates what’s real in people and cosmetics through gender neutral products that educate customers on the purpose of every ingredient. It’s is a synthesis of the founder’s Moroccan and Japanese heritage, and their dedication to craftsmanship and complex procedures to create something meaningful and beautiful. Studio—Don worked with Kint since day one on their entire brand world. The name came from the japanese word ‘Kintsugi’ – the art of repairing broken pottery by mending fractures with precious metal lacquer – symbolising the beauty of imperfection. The mark was designed to highlight this idea, complimented by a wordmark that utilises a grotesque font: a type style defined by imperfect, awkward characteristics. Naming, Design and Art Direction by S—D Strategy @jonkallus Web Development @samwatts_developer

We created the name and visual identity for @d_and_ad award winning sustainable headphones @kibu.family Conceived, designed and built by our friends at @morramadesign and @batch.works you can read the full story below. The identity was born from the elemental trilogy of ‘build’, ‘repair’ and ‘recycle’. We translated these words into pure geometric forms: the building block, the band-aid, and the recyla-circle. The unity of these shapes gave birth to our cuddly K. It’s cuteness is completed by Moderat semibold and contrasted by Isola semi-mono regular - its almost-but-not-quite tech characteristics provide rigour, structure and a touch of human imperfection. 🔊💚 __ Kids love to pull, twist and take products apart, with @kibu.family we’ve designed the headphones to embrace that. Children can pull the ear cups off, share with friends and slide them back on. If any aspect of the headphones are damaged or need to be sized up as the child grows – plastic parts can be sent back, ground down, and made into new pairs of headphones. ‍ Cleverly engineered, the headphones have a minimal number of parts, and have no need for screws, glue or any type of complex fixings. This means they can be assembled and disassembled little hands (and big ones too!). The same minimalist approach has been taken to the electronics, using two modular PCB’s and two cables. From a manufacturing point of view, Kibu aims to demonstrate that local manufacture of technology products can be possible and transparent sustainability can be achieved without sacrificing beautiful design or user experience. The first collaboration between @morramadesign @batch.works and @studio.don , Kibu is designed to be assembled and customised by kids, with each component being replaceable and recyclable.