For AirServer’s ISE 2026 exhibition visuals, the design process was driven by a central concept focused on making the invisible magic of casting technology visible, conveying both the seamless experience and the underlying functionality of content flowing effortlessly between devices.
Through the interplay of 3D design, lighting, motion, and visual identity, the installation communicated not only how the technology feels, but also how it works.
The result was a cohesive brand experience that emphasised simplicity, connectivity, and the technological sophistication of the brand.
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#3D #design #motiondesign #graphicdesign #branding
Samtal er verk sem byggir á grafísku tákni sem varð til við endurmörkun Alþingis árið 2024.
Formið sækir innblástur í hjarta Alþingis, sjálfan þingsalinn. Þar mætast ólíkar skoðanir, það er hlustað, tekist á, rætt saman og leitast við að finna sameiginlega niðurstöðu. Grafíkin vísar ekki aðeins í rýmið sjálft, heldur einnig í það sem þar á sér stað, lifandi lýðræði og enduróm radda almennings.
Teikningin er nú lykilgrafík Alþingis.
Við endurmörkun Alþingis kviknaði sú hugmynd hjá okkur að færa grafíkina yfir í efnislegan hlut. Húsgagn sem sameinar táknmynd Alþingis, íslenska hönnun og vandað handverk og skapar rými þar sem fólk getur sest niður og átt samtal.
Hugmyndin varð að veruleika á HönnunarMars í samstarfi við húsgangasmiðinn Mukka. @mukkisig
Dialogue is based on a graphic symbol created during the rebranding of Alþingi in 2024.
Its form draws inspiration from the heart of Alþingi, the parliamentary chamber itself. This is where differing opinions meet, where people listen, engage, discuss, and strive to reach a shared outcome. The graphic references not only the physical space, but also what happens within it: a living democracy and the echo of the public’s voice. It has since become the key visual of Alþingi.
During the rebranding process, we developed the idea of translating this graphic into a physical object, a piece of furniture that brings together the symbol of Alþingi, Icelandic design, and high-quality craftsmanship, creating a space where people can sit down and engage in conversation.
That idea became a reality at DesignMarch in collaboration with the furniture maker Mukki.
Tomorrow, Hjalti and Stefan will speak at DesignMarch in Reykjavik. After their respective talks, they will be onstage together for an interview and receive questions from the audience. 😁
BERGMÁL, a first-of-its-kind music festival set within Þingvellir National Park, headlined by @officialkaleo
On the summer solstice, the midnight sun becomes part of the experience. An endless golden hour against one of Iceland’s most iconic landscapes.
We developed the name and visual identity for the festival.
Bergmál (Echo) draws from the natural acoustics of Þingvellir, where voices once carried across the rift valley during Alþingi gatherings. The identity balances nostalgia with anticipation, rooted in place and built for something new.
Get your tickets here: @key.to.iceland
LEIRUR er nýtt íslenskt fyrirtæki sem handgerir flísar úr íslenskum jarðvegi. Innblásturinn var sóttur beint í flísarnar sjálfar - í samspil efnis, handverks og hönnunar. Í grafískri útfærslu voru mynstrin þrykkt með flísunum sjálfum og jafnframt unnin í þrívídd, til að skapa myndheim þar sem efnið nýtur sín til fulls.
INGA ELÍN x ICELANDAIR 🛫
Við hlutum tilnefningu á FÍT verðlaununum fyrir ferðasett Saga Class hjá Icelandair. Settið byggir á handverki listakonunnar Ingu Elínar sem sækir innblástur í íslenskt landslag, flæði og lífræn form.
Strik Radio 2 📡
Nýr laglisti er kominn í loftið. Setjið upp heyrnartólin og hækkið í botn!
Playlist og cover eftir okkar eigin @snorri_eldjarn
Linkur í bio 🔗
@oraefi.lab is an Icelandic production and creative studio working at the intersection of outdoor culture, sports, design, and experience.
We developed a brand identity and visual system rooted in Icelandic nature and exploration.
Taking cues from cartography, the website uses a visible grid to shape the layout, along with a custom generator that transforms uploaded visuals into dynamic line graphics for their branding and marketing.
The logo mirrors a natural shape discovered on a stone in the Icelandic highlands, symbolizing the raw, untamed energy that defines both the landscape and ÖRÆFI LAB’s creative approach.
oraefi.com
