Sometimes Always

@sometimes__always

Graphic design studio based between Marseille and São Paulo
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Weeks posts
This is the first time we have our work pasted in NYC streets. Surely there couldn't have been a better occasion for this. The Nursery is @publicrecordsnyc new endeavour. A hybrid outdoor plant nursery, event and sound space, located adjacent to the current Garden at PR. For its inaugural season, Public Records has curated an eclectic series of Sunday afternoon events, amongst a newly built architectural x ecological vessel and outdoor sound system. ⁣ ⁣ We are very happy to have created The Nursery design system and communicate the best lineup for this summer, honestly. So many great names in the list. If you are in NYC during the next sundays, make sure to come round. ⁣ ⁣ Thanks to @chlo.ebell for the great photographs and @shaneevandavis for the invitation once again.
6,218 56
2 years ago
A few months ago, our dear Tunisian friend @lamiaha invited us to redesign the visual identity of @foutaharissa a high-quality handmade textile brand founded in Brazil in 2018 by herself and her friend and partner @aliamahmoud Currently handcrafted in Tunisia, part of the foutas will soon also be produced in Brazil, while keeping a tie to the Tunisian artisan sector. Together with @beybladerunnner and with the lead of @solenn_rbc we redesigned the logo while preserving its distinctive Arabic lettering, contrasted with a narrower and bolder typeface. The color palette extends from Harissa Red — the brand’s emblematic color — to warm, earthy tones such as brown, yellow, and pink. Fouta Harissa collaborated with our bff and photographer @hickduarte to shoot artisans, friends, and landscapes in Tunisia; these images also serve as key markers of the new identity. Using a single typeface and these various elements, we produced the different assets for the launch: street and wheatpaste posters, postcards, the event invitation for the dinner organized in São Paulo, Instagram posts, stickers, and more. A project for friends, by friends — long live Fouta!
1,572 45
4 months ago
Graphic design and co-editing for @variastatu new book. 348 pages in 90 x 140 cm with full bleed drawings by the prolific artist only. We know Varias for a couple of decades now and haven’t spent a single time by his side where he wasn’t drawing at some point. It is hard to find someone as passionate by their practice as this guy and it is beautiful to see how his style had evolved during these years. We are totally blessed to be part of this book. “Social Souvenir - Drawings by variastatu” (aka the new new testament”) is out now online or physically in some of the launches to come. Photos by dear @thestritz with the help of @sillyzzzzzzzzz and @mjnew
1,925 68
6 months ago
Very happy to announce DJ Plead’s new album Please✨ out 26. June on Smalltown Supersound. Artwork by @sometimes__always photo by @lucia.jost mastered by Beau Thomas. You can listen to first single Stucco on digital platforms now. Pre-order + more info link in bio @djplead
1,085 71
1 day ago
Back cover, cover and labels for Sexta Dos Crias 2.0 by the king of beat bolha @djramonsucessofc via our friends from @lugar_alto Designed with @beybladerunnner with photographs by @otimokarater ❤️🖤❤️🖤
1,284 39
1 month ago
Três marcas amigas, vindas de países diferentes uniram forças para criar duas camisetas que costuram Brasil e Tunísia numa mesma narrativa visual: símbolos de troca, mistura e das conexões improváveis que nascem quando olhares de origens distintas se encontram. Na frente da camiseta off-white, “Brasil” e “Tunísia” aparecem escritos em árabe. Nas costas, a frase “Tarik Essalama”. Uma expressão tunisiana que carrega um desejo bonito: boa viagem, caminho seguro ou que a paz acompanhe o caminho. É algo que se diz antes de partir para jornadas longas, como uma espécie de bênção para que o trajeto seja tranquilo. Na parte frontal da camiseta rosa está escrito “Brasil” em árabe. As duas camisetas disponíveis agora online no site da Fouta Harissa e no site da Singa. “Tareek Essalama | Bons Caminhos” Fotos do @hickduarte . Modelos @vulgo.moura @jjjjjjoao_ e @showerofvibes 🤍
1,478 99
3 months ago
Business card as part of the identity we’ve been designing for homeboys of @ivresse.lacave Ivresse will soon be opening their new spot @ivresse.au.fracsud Make sure to come by whenever in Marseille Full case study soon together with @solenn_rbc and @beybladerunnner
1,471 14
3 months ago
From Sometimes Always: The new website for our friends from Fidèle is finally out. After a year revamping their identity together with @beybladerunnner we are thrilled to see this coming to life. Rebrandings are never easy, specially on cases like this, where the previous ID was also designed by us. There is somehow an emotional attachment to the previous work which marked a point in our career and carries so many memories. But as we keep telling ourselves, IDs are just the outside of a project. When the inside changes, it is natural that what is outside follows through. Thanks Vincent for trusting us and good luck in this new exciting phase. — From Fidèle: This year, we made the decision to shift our activity back towards publishing and step away from client printing services. The aim is to refocus on what has mattered most to us since 2013: discovering and supporting artists whose work resonates with one another: through shared references, sensibilities, or intentions, and building an editorial catalogue that is as coherent and meaningful as possible. Structurally, the new website centres on a reviewed shop, which is essential to us as we rely on the support and participation of our readers. Alongside this commercial space, the Journal section offers an alternative to Instagram: a place to slow down, develop ideas and give more room to the artists we collaborate with. Interviews, reviews, notes and discoveries will explore the many experiences we believe lie at the core of making books. We thank you very much for your continued support, and we look forward to sharing our latest and upcoming books, prints, clothes and events!
1,964 18
5 months ago
Little identity for Basement Art Assembly Biennial (@00_baab ), an initiative by the team behind @curamagazine that took place in Rome at @basementroma between September and November this year. Some of the photographs by @nevmartinovic and some of the layouts by @wltrae Thanks so much Andrea Baccin and Ilaria Marotta for the invitation. We love how the project had come out.
1,149 26
5 months ago
New identity and website for @found.objects a music and sound artist collective. Born from New York’s avant-garde and shaped under Philip Glass, the studio crafts emotionally charged, genre-defining work for film, television, and brands. Their music has underscored the visions of Charlie Kaufman, Ruben Östlund, David Mamet, Tim Van Patten, and M. Night Shyamalan — and scored projects for Plan B, Warner Bros., Sony, Apple, Netflix, and Hulu. Designed together with @beybladerunnner of course Website development by @marijijn Case study motion with the help of @antoinevenco Many thanks to @jaywadley @sebastianxade and the whole FO team for the trust.
1,325 17
5 months ago
Graphic design for the amazing @carminho new album « Eu vou morrer de amor ou resistir » together with @solenn_rbc This was our first time collaborating with our (long time) friend @raphael_tepedino , whom together with Carminho trusted us from the very start in creating the visuals. Things come together easily when the whole creative process is so pure, especially with a team like this. Creative direction: @raphael_tepedino Photography: @maltoni Styling: @antoniofrajado Beauty: @casagrandegui
5,649 105
6 months ago
Record design for @yttlingjazz new album ‘Illegal Hit’ released by the great @year0001online Bjorn Yttling’s productions had a huge impact on us as young folks. It’s an honour to collaborate on such a special project decades after that. Done with @beybladerunnner Motion by @rollinos of course
951 102
7 months ago