A few months ago, our dear Tunisian friend
@lamiaha invited us to redesign the visual identity of
@foutaharissa a high-quality handmade textile brand founded in Brazil in 2018 by herself and her friend and partner
@aliamahmoud
Currently handcrafted in Tunisia, part of the foutas will soon also be produced in Brazil, while keeping a tie to the Tunisian artisan sector.
Together with
@beybladerunnner and with the lead of
@solenn_rbc we redesigned the logo while preserving its distinctive Arabic lettering, contrasted with a narrower and bolder typeface. The color palette extends from Harissa Red — the brand’s emblematic color — to warm, earthy tones such as brown, yellow, and pink.
Fouta Harissa collaborated with our bff and photographer
@hickduarte to shoot artisans, friends, and landscapes in Tunisia; these images also serve as key markers of the new identity.
Using a single typeface and these various elements, we produced the different assets for the launch: street and wheatpaste posters, postcards, the event invitation for the dinner organized in São Paulo, Instagram posts, stickers, and more.
A project for friends, by friends — long live Fouta!