SOME DAYS

After Dark Tour ©2026

Nike x Converse x Stranger Things featuring @louielopez and @kelz_hoop   *Directors Cut   SOME DAYS  Executive Creative Director: Steve Reinmuth @sreinmuth   Art Direction & Design: @sreinmuth @andlia @alanmadic  @paulinelpape  @blake1ewis   Script: @detrick   Partner:  @mrsmuth2k1     Director/DP: @franklinspov     Gaffer: @eddiereidfilms   Key Grip: @ihavethedinero   Camera Operator: @renardcheren   1st AC: @mattewsdinelson   1st AD: @petermaestrey   VTR: Angel Cifuentes   Styling: @carolinaorrico Set Designer: @gregyaro   Prop Master / Leadman: Eric Silverman  Set Builder: Oisin Moore  Set Dresser: Seif Nabuls    Production: Open Range @open_range_crew   Executive Producer: Matt Little @drydenelectric   Executive Producer: Noah Lichtwardt  Head of Production: Jack Levis    Post Production: @eddystreetpost   Post Producer: @omgsoerin ESP  Lead Editor: @editedbychaz ESP  Sound: @jerrellsound ESP  Color: @breezus_christ for ESP  VFX: @blackhatvfx for ESP    V/O: Drew Patterson    Thank you to the amazing teams at @nike @converse and @netflix

Our Breaking 4 logo, visual identity, and custom timer typeface for Faith’s record breaking attempt featured in the Breaking 4 zine and poster by @cameronstrand created by @nike and @somethingspecialstudios .

This summer we had the amazing opportunity to create the visual identity system for Breaking4, Faith Kipyegon’s attempt to become the first woman to run a mile in under 4 minutes.  Our work included the Breaking 4 logo, a custom timer typeface, large scale stadium graphics, banners, and merch for the event at Stade Charléty in Paris.      Thanks to all of the amazing people at Nike, agencies, and production partners who worked on this massive effort and brought the event to life.      SOME DAYS    ECD: Steve Reinmuth @sreinmuth     Senior Designer: Alan Madic @alanmadic     Senior Designer: Andy Liang @andlia     Senior Designer: Pauline Le Pape @paulinelpape     Motion: Mikey Kelly @mikikeli    Partner: Caitlin Reinmuth @mrsmuth2k1        Campaign Photography: Matt Moran @mattmoranphoto    Campaign Art Direction: Nike   Event Photography: Cameron Strand @cameronstrand + many others      NIKE Event Design and Production   Bryon Panaia, Renee Ramraj, Steve Berkas, Allison Kerst, Rachel Mason, Theresa Nguyen, Avida Jackson, Gabby Cool, Luis Liwag, John Radaza, Kaitlin Ward, Che Lin, Daniel Palau, Nicholas Nanpei, Rob Aldinger, Courtney Vermass, Molly Matthew

Our visual identity system for Mejuri featured on their new packaging.

Our custom drawn digital clock typeface featured at the Nike Running Area 72 space in Berlin.

Creative direction and visual identity system for Race 312 for @nike     SOME DAYS   ECD: Steve Reinmuth @sreinmuth    Senior Designer: Andy Liang @andlia    Senior Designer: Alan Madic @alanmadic    Senior Designer: Pauline Le Pape @paulinelpape    Partner: Caitlin Reinmuth @mrsmuth2k1      NIKE  David Kauder @davidkauder   Eric Pagsanjan @ericpagsanjan   Kris Cantrell     Event design/production: @somethingspecialstudios

Our Breaking 4 logo, visual identity, and custom timer typeface for Faith’s record breaking attempt featured on the cover of the upcoming zine by @cameronstrand created by @nike and @somethingspecialstudios . Full Breaking 4 case study soon.

A Zero Gravity Run. Campaign creative direction and design for the Vomero Premium. @nikerunning    SOME DAYS  ECD: Steve Reinmuth @sreinmuth   Senior Designer: Alan Madic @alanmadic   Senior Designer: Andy Liang @andlia   Senior Designer: Pauline Le Pape @paulinelpape   Partner: Caitlin Reinmuth @mrsmuth2k1   Ben Detrick: @detrick     3D  JOYCGI @joy.cgi Dean Giffin, @dean.giffin     NIKE  Tricia Chamberlain @triciasnaps   Miles Johnson @mrmilesjohnson   Justin Block @jblock49   Juju Kennedy @jujubeekennedy   Anton de Avila @adeavila8   Neil Potter @p6ndp   Amanda Kuhns @akuhnsy   & many more

Eight years of SOME DAYS. Unbelievable. Thank you to our insanely talented team, close friends, incredible collaborators, and visionary clients for making 8 years fly by. Excited for what’s next.     Typeface by @alanmadic and @claradousson