āØWeāve got some very exciting newsāØ SOJO is all across London!!
Rather than showcase generic clothing sizes we wanted to champion the wears and tears of loved clothing š§” We are here to challenge the culture of disposability and celebrate the craft of tailoring and repairs! šŖ”šø
Keep an eye out for SOJO + @jcdecaux_uk billboards near you. Tell us which one is your favourite! š«¶
šļøĀ SOJO has launched at SELFRIDGES šļø
We are so excited to announce that SOJO has a permanent concession space in the iconic Selfridges flagship store on Oxford Street! Itās amazing to be bringing repair, alteration and a slower approach to fashion in the heart of one of the biggest shopping destinations.
Come find us on Floor 3 and bring any clothes that need some TLC - old, new and everything in between.
#SOJOxSELFRIDGES #fixedbySOJO #repair #alteration #sustainablefashion #circularfashion
š„BIG NEWS š„ SOJO is B Corp! We are so proud to say that we are the first fashion repairs platform to achieve B Corp status. The perfect way to celebrate SOJOās 3rd birthday šš
@bcorpuk@bcorporation
#bcorp #circularfashion #repairs#sustainablecompany #sustainablefashion #fixedbysojo
Our Founder Josephine spoke to @voguebusiness about the growth of repair - and how it is officially no longer a niche. Itās now a necessity for brands. šŖ”
Swipe to read the highlights including why all brands are looking for a solution right now.
Read the full article via the link in bio and learn about the incredible @unitedrepaircentre , who are also making big moves in Paris as repair explodes across Europe.
How to find our new Selfridges space š„ Watch Lara, our Selfridges Manager, walk you through Selfridges to show you our new spot
Comment if youāve gone to check out our new tailoring studio yet š
#selfridges #clothingrepair #sustainablefashion
Introducing our brand new space in Selfridges š
SOJOās tailoring studio is now in the heart of the Womenswear Floor in the worldās most iconic shopping destination.
šHereās how to find us:
Weāre now in the main Contemporary Studio.
If youāre coming from the main front doors, take the central escalator on the perfume department.
Head to floor 3. SOJO will be on the right as you reach the top of the escalator, next to the jewellery department.
Repair Week is the perfect moment to rethink our relationship with our clothes.ā
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Every garment has a story, and the choices we make have lasting impacts on our planet, the people who make our clothes, and the relationship we have to the things we own.ā
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Around 92 million tonnes of textile waste are created globally each year, and extending the life of a garment by just nine months can significantly reduce its carbon, water and waste footprint. Repair is one of the simplest and most powerful ways to make a difference.ā
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This week, choose to mend, restore and rewear. Letās keep our clothes in circulation and value them for longer. ā
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#RepairWeek #Reskinned #SOJO #CircularFashionā
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Itās London Repair Week. Which means itās the perfect time to care for your clothes.
We all know that loving our clothes for longer is good for the planet, but the real environmental savings may surprise you.
Swipe for the stats on how the small act of repairing your clothes can have a huge impact.
Our founder @josephine__philips has been featured in Harpers Bazaar after being selected as part of the Veuve Clicquot 2026 Bold Woman Award shortlist š
The longest standing international award for women in business, the accolade was established in honour of Madame Clicquot. After being widowed at age 27 at a time when women had limited legal and financial rights, she took the reins of a her husbandās wine business, turning it into a global brand and one of the largest champagne companies in the world.
Today the award celebrates women forging a path in their field and working to overcome the hurdles that stand in the way for women in business.
You can read the full @bazaaruk article and @josephine__philips interview at Harperās Bazaar online.
SOJO has officially launched in the ARKET Kingās Road Store. Last weekend, SOJOās expert tailors were completing clothing alterations and repairs live in-store to celebrate the launch of the clothing alterations and repairs service.
Head to ARKET Kingās Road and speak to a team member to get your items fixed and fitted by SOJO.
@arketofficial@arketofficial@arketofficial
Earlier this week, SOJO Founder @josephine__philips spoke to @amolrajan on @bbcradio4 about the culture of disposability around clothing and why a slower approach to fashion is the way forward.
Listen to the full episode on BBC Sounds or BBC player
The start of 2026 has been busy at SOJO. We have officially moved to a new (bigger and better) tailoring centre in East London. Take a sneak peek at our new operational hub which is now home to more tailors, more clothes and more repairs.
