SOFT AIV COUTURE

Our official media partners @escapemaghq feature @qingmadi on thier latest issue “MOTION” at the @nfk_galaxy space and it was nothing short of what actually defines motion. Creators from different niches comimg together to tell a story or be part of a journey. That’s one of the many things MOTION is. Consistently moving towards your goals. SHOT 📸: @thajoshb_snap Swag by 🥋: @3lvcksun x @svnspace

27/03/2026 📸 @bolu_kingvisuals 🪡 @soft.aiv 🕶️ @official_50shadesofstyles

The star in every room she stands in @_tennie_ Record breaking Team 🤍🤍🤭 Fashion stylist @mayoks_michael Designer @soft.aiv Make up artist @glambydemii_ Hair stylist @lolaexpresshair Photography @dareakindelepictures #bellanaija #coperateguls #bosschic #mayokun

Menswear is often treated as the quieter side of fashion, less experimental, less visible, less discussed. Yet across African fashion, designers are reshaping the conversation with tailoring that is bold, intentional and deeply expressive. From sculptural silhouettes to rich colour palettes, these designers are challenging the idea that menswear should be subtle or restrained. Instead, they are redefining masculinity through craft, culture and individuality. The question isn’t whether the creativity exists, it does. 
The question is whether the audience is paying attention.

Been a minute 🖤❤️🖤

At the start of the year, OmaHub was simply an idea a space to celebrate African designers for their craft and make discovery easier in an increasingly crowded market. Fast forward to December, and that idea has grown into a community as we brought together Unboxed: The Body Edition. We gathered around design, shared an intimate conversation, and experienced the work of our designers up close through a curated pop-up. This is only the beginning. More conversations, deeper storytelling, and thoughtfully curated experiences are coming bringing designers and the people who love their work closer than ever.

The UPPER ENT x LOJAY Edition Lojay’s styling team: Myself @styledbynaskii & @tamaralashae_ Red look: Custom @soft.aiv White look: Custom @dejiandkola Publication: The Upper Entertainment (@theupperent ) Talent: Lojay @lojaymusic Creative Director: @alfiyaley Photographer: @_tomiwadaniel Executive Producer: @tomiwashopade Producer: @alfiyaley @rhapsodie_ Associate Producer: @produced.by.kay @khaeyyyyy DP & Video Editor: @sperrrr._ Models Styling: @berryy.5000 Lead Makeup Artist: @_.farian_ Assistant MUA: @elymua_ Art Director: @abdartco Graphic Designer: @skg_designs Models: @the_bankspromise @olatemmzy Space: @nexthoughtstudio #styledbynaskii

Thank you to everyone who made Omahubs’ first event possible. This moment was powered by community without it, none of this would have happened. We are grateful to our brilliant and insightful panelists: @signed.drj @estheriniobio @ife_atoyebi & @desireeiyama . Special thanks to the @gatherhouseafrica team for partnering with us to bring this wellness conversation to life. We also appreciate the incredible brands that showed up: @bloom.womenswear @henriuduku @spiceoflagos_adire @temade_studios @ehbinyo @ehbs.co @liv.eve @royaltybymojisola @soft.aiv @melira__official This is only the beginning. Stay tuned for what’s coming in 2026. Photo cred 📷 @thelighthousestudio_

RBM x Soft AIV x OmaHub 😮‍💨 Have you ever seen a 6-in-1 wedding dress?! Well, here you go 😌 Dress: @royaltybymojisola Suit: @soft.aiv Event host: @_omahub Models: @nnekapeperenpe @wale.jpg @bellanaijastyle

Meet the incredible brands and inspiring voices joining us for Unboxed: The Body Edition, where wellness meets fashion in the most beautiful way. Enjoy a curated pop-up featuring some of our favourite brands, and experience a live model showcase that brings our designers’ visions to life, from concept to creation. Our panel of amazing speakers includes: • Dr. Joyce - @signed.drj founder of @aranini.health • @ife_atoyebi - our health coach • @desireeiyama - founder of @desireeiyamaofficial • @estheriniobio - founder of @ehbinyo @ehbs.co We’ll close the evening with light refreshments, drinks, and thoughtfully curated gift bags. Tickets are available on our bio!

TODAY’S FASHUN SERMON:- Tailored suits and wears for men; date nights, dinners, wedding functions etc. African designers @samuelcray_ @manellhq @oseyiadams @twif.official @p.ariesofficial @attoandoh @ayomidayle @soft.aiv @tinathan.official @ldmclo_ng @dejiandkola @_benfash (PS:- I know I said two minutes and ended up making a video longer than 2 minutes 😅😅 and please don’t ask me what that opening line was 😩🤣 just pick out the designers you love and don’t be boring 😅) Did I miss out any designer?

When September ends leave them smokin.