Beyond proud to share the @bjornaxen ”Full Volume” campaign where I acted as creative director and worked with an absolute dream team 🔥🖤
The iconic Lasse Hallström @spoktjuven directed a short film for us starring @reallenaolin@emmaofstockholm (who made a model comeback) @maggiejoymaurer@costasnanga@oliviahalle and 40 more people filmed by @bromsnation and beautiful campaign stills by dream duo @ea_czyz@vtryde 👏👏👏
The team is to big to tag but you all know who you are and how much I appreciate you 💋
So if you need volume in your hair - try the new products from @bjornaxen 😎🙏🏻
And I love working with you @j_hellstrom 🥰💋
For the sake of all that’s endless, this is your permission slip. Volume was never about being louder than others, but being unreasonably yourself. Go Full Volume.
A film directed by Lasse Hallström
Full version on YouTube