Johan Hellstrom

@j_hellstrom

Owner and CEO of Swedish sustainable hair care brand @bjornaxen ✂️
Followers
7,815
Following
690
Account Insight
Score
53.62%
Index
Health Rate
%
Users Ratio
11:1
Weeks posts
Last night at the annual gala for our charity foundation @regnbagsfonden I’m holding my husbands hand on the red carpet and thinking about how fragile that simple act still is👬🥹 In some countries I would be sentenced to death for loving him. In more than 60 countries I could be imprisoned just for being who I am. And in many places our love wouldn’t exist in the eyes of the law at all… And yet here I am - allowed to love openly, to exist fully, to be seen and even celebrated. Last night filled me with gratitude and heartbreak. Gratitude for the life I get to live. Heartbreak for those who still can’t 💔 Thank you to everyone who showed up last night. By supporting @regnbagsfonden you are helping push the world toward dignity, safety and love for all 🏳️‍🌈❤️ A special thank you to our sponsors, volunteers and everyone on stage @jonas.gardell @pernillawahlgren @nannegronvall @officialarjasaijonmaa @janjohansenmusic @christerlindarw @levengood.mark and behind the scenes who all made it possible to create such an important and fabulous evening 💕💪🏻 And a big congratulations to @transtexas for receiving our Rainbow prize for your important and incredible work 🏳️‍⚧️ Please make a donation if you can and become a monthly donor to @regnbagsfonden 🙏🏻 📸 @photographerkarintornblom 📸 @vtryde
1,323 150
26 days ago
Date night with my ❤️ celebrating the 50th anniversary of Her Majesty Queen Silvia as Sweden’s Queen, while supporting her incredibly important charity organization @worldchildhoodfoundation at @mammamiatheparty in Stockholm🕺🪩👑 Thank you @kattivonhorn and Princess Madeleine for creating such a fabulous evening 🙏🏻🥰 📸 @photographerkarintornblom
1,415 134
1 month ago
It is a true honor to finally present the latest campaign of @bjornaxen Full Volume. This is the first time in Björn Axéns history we decide to go this big. Working with my dear friends @lassehallstrom @reallenaolin and @bromsnation was a dream come true. Alongside @emmaofstockholm and @maggiejoymaurer ♥️ Thank you from the bottom of my heart to everyone involved in this project ♥️
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2 months ago
Björn Axén Full Volume campaign ♥️
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2 months ago
It is a true honor to finally present the latest campaign of @bjornaxen Full Volume. This is the first time in Björn Axéns history we decide to go this big. Working with my dear friends @lassehallstrom @reallenaolin and @bromsnation was a dream come true. Alongside @emmaofstockholm and @maggiejoymaurer Thank you from the bottom of my heart to everyone involved in this project ♥️
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2 months ago
My Valentine, my forever, my guy ❤️ The reason I laugh, the reason I fly. Handsome, generous, funny, and smart. Johan - you’re my favorite human and home to my heart. I love you forever and always. 👨‍❤️‍👨🏳️‍🌈👬
1,671 169
3 months ago
Vacation was 🛫🏝️☀️💦🔥🐬🛥️ All good things must come to an end but oh boy did we have a great vacation 😎 Love you @tula__33 & J ❤️ #nolimit 2026 - Get ready for us 💪🏻🤑👨‍❤️‍👨
1,072 69
4 months ago
The last few weeks 🌪️🥳👊
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7 months ago
Running on caffeine and chaos? Keep your ‘I woke up like this’ lie alive with our quick-fix essentials. Because sometimes the only thing on time is your excuse…
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7 months ago
I was going to skip fashion week this season… but celebrating my friend @fredrikrobertsson ’s milestone birthday in Paris was worth changing every plan. 🥂💎 You deserve all the joy, all the sparkle, and all the abundance this year has to offer alongside your amazing partner @j_hellstrom . Love you❤️ #ParisFashionWeek #ParisNights #MilestoneMoments #CelebrationVibes
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7 months ago
Go big or go home. Beautiful @farnoushhamidian by @j_hellstrom ❤️
1,195 71
7 months ago
Two looks in two hours. Hair by @j_hellstrom
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7 months ago