San Luis Obispo County Tourism

It’s the people that make the place! No matter where you turn in SLO CAL, you are greeted with a friendly smile and a warm community. #SLOCAL

The SLO CAL food spots locals love 🍔 From a Cayucos gas station to a tucked-away alley in Paso Robles, these are the kitchens worth the detour. Save this for your next SLO CAL food crawl. 🍞 Which of these spots have you been to? 👇 #slocal

🎶 GIVEAWAY: Live Oak Music Festival is back! 🎶 For nearly four decades, Live Oak has been one of SLO CAL's most beloved traditions — three days of music, camping, and community tucked into the golden hills of El Chorro Regional Park. It's the kind of weekend where strangers become dance partners, kids fall asleep to live music under the stars, and generations gather to celebrate something bigger than a festival. Returning June 19–21, 2026, @liveoakfest is also an important annual fundraiser for @kcbxfm — so every ticket supports the local voices and music that make SLO CAL sound like home. 🎙️ 🎟️ ONE lucky winner will receive 2 tickets to Live Oak Music Festival on the day of their choosing. To enter: 🌳 Follow @slocal and @liveoakfest 🌳 Like this post 🌳 Tag your festival buddy in the comments Winner announced Tuesday, May 19th! 🤍 #SLOCAL

Sometimes it really is all sunshine and rainbows 🌅🌈 This is #SLOCAL 💚 📍 Ragged Point, Montaña De Oro State Park, Terrace Hill, @bookervineyard , @centralcoasttrailrides , Morro Rock, @visitgroverbeach , Cuesta Ridge

Where the wild things are! #slocal Comment your favorite SLO CAL wildlife! And tag us in your photos for a chance to be featured! 📸@jim_shuler_md @brittanyleemedia @capturesbyrandr @morrobaywhalewatching @julie_journeys

the kind of day @pismobeachca was made for 🌊 a laid back itinerary in this classic California beach town: ☕️ start at Esteem Surf Co. for coffee 🏖️ walk the pier and dip your toes in 🥢 grab lunch at Chowa Bowl 🌿 wander the trails at Pismo Preserve 🍽️ end the day with dinner at Wooly’s 🌅 catch the sunset from the sand life’s too beautiful to rush here in #slocal🤍

Meet Rhys! He works on our airfield at SBP, helping guide every arrival and departure that moves through SBP. ✈️ What started as a move to support his wife’s career turned into a life he loves in SLO CAL. 🌅🌊 A short commute. A welcoming community. And a role that keeps SBP running smoothly, one aircraft at a time. Behind every journey through SBP, there’s someone who makes it happen. 🧡✈️ #FlySBP #BehindEveryJourney #SLOCAL

Can you bottle SLO CAL? 🍇 In Episode 3 of Tapped Into SLO CAL, @firestonewalker Brewmaster Matt Brynildson gets barreled — but not in the way you’re thinking. Matt heads into SLO CAL’s world-class wine country to see what beer can learn from wine, swapping notes with a local winemaker on barrels, blending and the art of capturing place in a glass. Turns out, the county’s vines might just shape the brew. 🔗 Watch more of Tapped Into SLO CAL at the link in bio. #SLOCAL

The only thing rushing here is the Pacific 🌊 Let your shoulders drop a little here in SLO CAL. #slocal

From Hearst Castle to Harmony in under 20 minutes. Grandeur one mile, simplicity the next. That’s the magic of a turn well taken in SLO CAL. #SLOCAL

May in SLO CAL is packed. 🌊 Save this so you don’t miss a thing 👇 Cruisin Morro Bay Car Show — @morrobayca (4/30–5/2) Tamale Festival Weekend — @visitatascadero (5/1–5/2) Shabang Music Festival — @shareslo (5/2–5/3) World Dog Surfing Exhibition Tour — @pismobeachca (5/2) Gateway to Big Sur Festival — Ragged Point (5/2) Cayucos Spring Antique Street Faire — @cayucosca (5/3) Paso Robles Olive & Lavender Festival — @travelpaso (5/9) Mother’s Day Tea — @visitarroyogrande (5/10) Paso Wine Fest — Paso Robles (5/15–5/17) Central Coast Jewish Heritage Festival — San Luis Obispo (5/16–5/17) Próxima Parada with the SLO Symphony — San Luis Obispo (5/21) SLO Ranch Blueberry Festival — San Luis Obispo (5/23–5/24) Art in the Park — Morro Bay (5/23–5/25) Pismo Beach Classic Car Show — Pismo Beach (5/29–5/31) Firestone Walker Invitational Beer Festival — Paso Robles (5/30) SLO Greek Festival — San Luis Obispo (5/30–5/31) Which one’s calling your name? 👇 #SLOCAL

Bringing your dog to SLO CAL? save this 🐾 Your pup’s full SLO CAL itinerary: beaches to sniff, trails to conquer, and restaurants where they get a menu too! 🏖️ dog-friendly beaches * Olde Port Beach, Avila (leash-free) * Toro Creek Dog Beach, Morro Bay (leash optional) * William Randolph Hearst Memorial Beach, San Simeon * Cayucos State Beach * Morro Rock Beach * Pismo State Beach 🥾 dog-friendly hikes * San Simeon Point Trail, San Simeon * Fiscalini Ranch Preserve, Cambria * Black Hill Trail, Morro Bay * Elfin Forest Natural Area, Los Osos * Bob Jones Trail, Avila Beach * Pismo Preserve, Pismo Beach * Oceano Dunes Natural Preserve Trail, Oceano * Big Falls Trail, Arroyo Grande (may require four-wheel drive) * Cerro San Luis, San Luis Obispo * Montebello Oaks Open Space Trail, Paso Robles 🍴 restaurants with dog menus (yes, for the dog) * Sea Shanty, Cayucos * Gardens of Avila, Avila Beach * Custom House, Avila Beach * Zorro’s, Shell Beach * Wooly’s, Pismo Beach * Marisol, Pismo Beach * Cello Ristorante, Paso Robles * Hunter Ranch Bar & Grill, Paso Robles life’s pawsitively too beautiful to rush 🐾 📍 SLO CAL (San Luis Obispo County) #SLOCAL #NationalPetMonth