Simi Esiri is shaping how African fashion and culture are documented, celebrated, and experienced on the global stage.
A lawyer turned publisher, she brings over 15 years of experience across the fashion, beauty, and lifestyle industries. In 2017, she founded
@schickmagazine , a quarterly Pan-African fashion, beauty, and lifestyle publication that has grown to become one of the leading African fashion magazines birthed in Nigeria. Through her vision and editorial direction, the magazine has become a powerful platform for showcasing contemporary African style with intention, elegance, and cultural depth.
Under her leadership, SCHICK Magazine has not only amplified African creatives but also built a cultural archive that preserves the stories, aesthetics, and identities shaping the continent’s fashion industry today. Its influence has earned it the Fashion Magazine of the Year award in both 2018 and 2022, further cementing its place within Africa’s creative landscape.
Simi expanded this vision with SCHICK Atelier, a creative consultancy providing strategic and editorial solutions for brands navigating culture, storytelling, and identity. Through this work, she continues to bridge creativity with strategy, helping brands authentically connect with evolving cultural conversations.
Beyond publishing and consulting, Simi is deeply committed to empowering women across the continent. Through mentorship and advocacy, she encourages women to build confidence through personal style, branding, and self-development.
Through storytelling, strategy, and cultural vision,
@simiesiri continues to redefine how African fashion and identity are seen, celebrated, and remembered.
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