Grateful and proud to see our brand identity system and kinetic typography being awarded not one but two awards at this years @typedirectors awards. So rewarding to see this project which was produced independently in close collaboration with @ortype with help from @sigurdurymir on 3d and @gudnithor.visual on motion with photography from @k_tanman in company with some of the greatest work produced last year from the best studios and agencies in the world. Thank you! Full list of finalists on the TDC site /finalists/
We all know that landing your first Kickflip is like a right of passage when you first start skateboarding. But sometimes (actually most times) it can be a long process to learn. But sticking with it when it gets tough is half the battle because that’s when others would usually give up. And that’s also what separates a true skateboarder from the rest of the pack. The determination!! So when we saw the whole process of Marinó’s Kickflip attempts from over the years… it made it extra sweet when we saw him finally stick a proper one. On his 12th Birthday 🎂 no less. Definitely the best B-Day Present 🎁 you can give yourself is a Proper KICKFLIP!! Congrats Marinó!! Keep it up!! 👏 And HAPPY BIRTHDAY 🥳
Video Via: @siggiodds ⬅️
#❤️skateboarders #berrics #skateboardingisfun
Marinó is 12 today. 🎂At 22:30 last night he made his first kickflip. He’s been close for over a year but has been trying for years. I’ve filmed probably at least 1000 videos of attempts. He was determined to make it before he turned 12 and he was confident enough last night to call the whole family to the garage because he felt it coming. @jimmyeatworld on the radio was the cherry on top. So proud of him and happy for him.
Some more details from Njörður with emphasis on our bespoke typeface.
Transforming ocean water into magnesium metal with Iceland’s clean energy. By extracting magnesium directly from seawater and powered entirely by Iceland’s clean energy, the project achieves zero emissions and avoids toxic byproducts altogether.
Based on the idea of transformation a bespoke headline typeface was developed with @ortype , incorporating the waves of the sea as well as referencing Icelandic carving heritage. As a variable font the communication alternates between the wavy display state and a more square and rational state representing the magnesium metal.
Typeface design @ortype
3D motion @sigurdurymir
VFX @jakobthorhallsson
2D motion @gudnithor.olafs
Photography @k_tanman
Portrait photography @magnusolisig
Excited to share this project that has been a long time in the making involving a lot of amazing collaborators. Introducing Njörður, transforming ocean water into magnesium metal with Iceland’s clean energy. By extracting magnesium directly from seawater and powered entirely by Iceland’s clean energy, the project achieves zero emissions and avoids toxic byproducts altogether.
Based on the idea of transformation a bespoke headline typeface was developed with @ortype , incorporating the waves of the sea as well as referencing Icelandic carving heritage. As a variable font the communication alternates between the wavy display state and a more square and rational state representing the magnesium metal.
Typeface design @ortype
3D motion @sigurdurymir
VFX @jakobthorhallsson
2D motion @gudnithor.olafs
Photography @k_tanman
Portrait photography @magnusolisig
Had fun giving a short talk on my current thoughts on AI in design at @icelanddesignandarchitecture yesterday morning. A pleasure and an honour sharing a stage and a space with some brilliant designers and architects and an engaging audience. Takk!
Photos by @eyglogisla
Excited to share some new work made with the team at @aton.reykjavik this year. Identity refresh and seasonal campaign for the Iceland Symphony Orchestra @icelandsymphony .
The brand refresh revisited their core elements, redrawing their iconic symbol, originally designed by Aðalbjörg Þórðardóttir in 1988, updating their layout system and introducing an expressive typographic system based on Adelia from @lettersfromsweden . The outcome is a versatile design system providing structure allowing the symphony to bloom.
For the 2025-2026 season, the symphony takes the stage adorned in flowers. The campaign continues the orchestra’s ongoing floral motif but brings it alive through motion and rythmic dance set to Stravinsky. Full case study on Aton.is
Cheers to the team at Aton
@margretath@gudnithor.visual@eyjablo@kolbeinnjara@gudrunnordfjord
And our resident 3D florist
@sigurdurymir
