Sidonie Boiron

@sidodododo

@mixtemagazine since 2021 Art Director 👁️ & contributor ✍️ Also @tempuramag fashion touch since 2025
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Weeks posts
Met @norio_terada_ designer of @yoke_tokyo and winner of @fashion_prize_of_tokyo 2026. Really grateful for the time and the warm welcome in his showroom-atelier. His FW26 honestly make me want to wear everything 😬 Read the interview on Mixte Magazine website. 📸 @mohrishinya Thanks to @ntwanlm , @mayu_tmng for the translation and JFWO team for arranging it. @hitomikodaka @kaoru_imajo @megyuu_xx @rakutenfwt #rakutenfwt
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1 month ago
Thank you to the Japan Fashion Week Organization for having me at Rakuten Fashion Week Tokyo AW26. Fashion week report for @mixtemagazine with team @mohrishinya in the backstages Merci @ntwanlm @nina_boutleroff @rakutenfwt @kaoru_imajo @hitomikodaka @mayu_tmng @megyuu_xx @junko.misawa @kokoiida @natsucoono 💪 おつかれさまでした♪
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1 month ago
🤍
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2 months ago
Throwback : @piaget for @mixtemagazine issue 36 with @christian_ravera 💪 @annadaki 📸 @celine_laviolette 👚& @ivan.bambalin 📹
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3 months ago
Feeling incredibly grateful to experience @nigo ‘s new @kenzo collection in this iconic house. I arrived early and had the chance to enjoy the place in complete calm… it’s one of those delicate moments I’ll carry with me for a long time. Huge thanks to the Kenzo team for welcoming us and making us feel right at home. 🙂‍↕️ And always @ntwanlm @lucydebrigode @mixtemagazine 🫰
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3 months ago
More love for 2026
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4 months ago
🥳 New article for @tempuramag , issue nº22 “Japan’s Golden Age”. I wrote about Recruit Suit’s history, and had the chance to interview Professor Norinao Tanaka from Bunka Gakuen University — a key voice on the subject 💫
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5 months ago
« The Minor gesture » fashion story for @mixtemagazine shot by @mohrishinya styled by @makikimura1226 and directed by me 🤓
 A dialogue between documentary and editorial Art direction: @sidodododo 
Photographer: @mohrishinya 
Model: @luhongfeizz 
Stylist: @makikimura1226 
Hair & Make-up: @kentarokatsu Assisted by: @ayakaechizen___ 
Lighting: kosei_otsuka
Special thanks: @nandakatotemo Full story on @mixtemagazine — link in bio
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6 months ago
Last summer, during my trip to Japan, I directed a fashion story for @mixtemagazine .
They gave me complete freedom — and The Minor Gesture was born from a quiet encounter in rural Japan, where everyday life met creation. A dialogue between documentary and editorial, the series grew from the meeting of Mrs. Kumie and photographer @mohrishinya . From her clothes and everyday objects, stylist @makikimura1226 blended intimacy and designer pieces, creating a conversation between fashion and reality. So grateful for this beautiful team 🖤 Art direction: @sidodododo 
Photographer: @mohrishinya 
Model: @luhongfeizz 
Stylist: @makikimura1226 
Hair & Make-up: @kentarokatsu 
Lighting: kosei_otsuka 
Special thanks: @nandakatotemo Full story on @mixtemagazine — link in bio
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6 months ago
Last summer, during my trip to Japan, I directed a fashion story for @mixtemagazine . They gave me complete freedom so "The Minor Gesture" serie was born from a quiet encounter in rural Japan. Between documentary and editorial, the series grew from the meeting of Mrs. Kumie and photographer @mohrishinya . From her clothes and everyday objects, stylist @makikimura1226 blended intimacy and designer pieces, creating a conversation between fashion and reality. So grateful for this beautiful team 🖤 Art direction: @sidodododo 
Photographer: @mohrishinya 
Model: @luhongfeizz Represented by: @tomorrow_tokyo 
Stylist: @makikimura1226 
Hair & Make-up: @kentarokatsu Assisted by @ayakaechizen___ 
Lighting: kosei_otsuka
Accessories curation : @nandakatotemo Special thanks to @shinoharadaichi Full story on @mixtemagazine — link in bio
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6 months ago
I had the chance to interview Satoshi Kondo and @erwinwurm for @mixtemagazine ’s issue 36 — such an inspiring moment. Huge thanks to @ntwanlm , @josephine.dhalluin and the @isseymiyakeofficial team for making this meeting possible. Also well done @speaknowjimmy for a graphic design on point 🧑‍💻 The interview has been translated into English for anyone curious to read it ;)
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7 months ago
Japan, summer 2025
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8 months ago