Hyundai Spotlight : Mainu Sab Mileya ✨
We conceptualised and brought from story to screen the music video for Mainu Sab Mileya featuring @sachdevaakhilnasha and @shambhaviithakur
“Mainu Sab Mileya” is a feel-good journey of two lovers finding joy in everyday moments. Long drives, shared laughter, music, warmth by the fire… the quiet magic of simply being together.
Shot in the Delhi winter (which means foggy mornings, endless chai and verrry cold fingers 🥶 ), this one was all about capturing tenderness in its most natural form.
Some films are grand.
Some films are warm.
This one is definitely the latter. ❤️
CREW:
Producers: Veena M. Lalwani & @shiven.work
Creative Agency & Production House: @adstomediahouse
Artist: Akhil Sachdeva & Shambhavi Thakur
Executive Producer: @chaoticmusing
Director: @dishaaoak
Director of Photography: @jerynjames_
Chief AD: @manav._dua
Intern: Aakash
Creative Producer & BTS: @priya5wadkar
Title & Poster Design: @bbynimyeon
1st AC: @rohitvyavahare_
2nd AC: @mountainous.life
Drone Operator: @shitija15
Focus Puller: Pramod
DIT: Lalit
Head of Production: @samkitdagli
Line Producer: @ashish.dixit3
Production Manager: Suraj Singh & @rajatjaiswal11
Production Design: @jenny_jahanvi@props_united_
Artist Styling: @poojabhardwaj9090@poojabhardwaj009
Hair & Makeup: Tanya Gupta
Editor: @apoorvds
Online Clean Ups : @studio.phenom
Color Grade: @vishnu.s.pillai
Post Producer: @jaykhuman5
All music rights belong to the respective copyright owners.
Protein had a perception problem 🧠 💪
Too gym-y, too niche, not for “people like us”
So instead of explaining protein, we dramatized it.
We entered the most trusted space in Indian homes - the saas-bahu universe - complete with iconic faces, exaggerated pauses, over-the-top SFX and all the drama you’d expect at 9 pm.
By placing protein inside a world people already believe in, we made it feel familiar, relatable and unexpectedly fun. The result was an ad that didn’t preach fitness, but sparked conversations, laughs, and rewatches - well beyond the health aisle.
Because sometimes, the best way to change a mindset…
is to turn it into a soap opera 📺
#ProteinBahu #TrueBasics #AdFilm #CaseStudy #InsightLedCreativity IndianAdvertising Adsto
In the business of creators for creators, we produced this for a sick collaboration between Samay Raina x BoldFit. This one was all about Samay’s raw energy and slightly twisted wit 😂 Dark jokes, but good lighting.
If humor had gains, this one’s been working out 💪
Credit List
Brand: BOLDFIT
Producers: Veena M. Lalwani & @shiven.work Production House: @adstomediahouse
Written By: @maisamayhoon
Artists: @maisamayhoon & @thesuhanishah
Director: @aditisivaraman
Director of Photography: @pauljvarghese
Creative Supervisor: @mai.kahaniwala
AC: Karan Modi
Head of Production: @samkitdagli
Production Manager - @rajatjaiswal11
Editor: @apoorvds
Equipment - A1 Equipments
Protein Bahu : TrueBasics
Saas. Bahu. Long, dramatic pauses.
Dhum tana na na SFX. 🎭
And… protein. 💪
We pitched a full-blown Indian soap opera to sell protein powder — complete with melodrama, exaggerated emotions, and peak prime-time energy. TrueBasics didn’t just get it — they loved it.
And Protein Bahu was born.
An unusual, over-the-top mascot in a category that usually plays it safe.
From cracking the script and tonality, to designing a mascot that felt iconic, to directing performances that balanced satire with sincerity — this one was a ride.
Casting legendary television actors known for their cult saas-bahu roles was both the biggest challenge and the biggest win. Watching the OGs slip back into those familiar rhythms on set was pure joy.
The sheer madness of executing a soap opera format for a protein brand was as demanding as it was mazzedaar. Not possible without the best crew!
Credits
Brand - @truebasics_in
Producers - Veena M Lalwani & @shiven.work
Agency and production house - @adstomediahouse
Executive producer - @foshizzlemyslizzle
Director - @the_dahiya_boy
DP - @anuragsolanki27
DA - @aditisivaraman
1st AD - Mohit Singh
2nd AD - Bunty
3rd AD - Kaushal Singh
4th AD - Abhishek
Associate producer - @jaykhuman5
Still photographer - @aniphotoguy
1st AC & Cam Operator - Kapil Mishra
Focus Puller - Demal Gupta & Gaurav Sharma
PD - @shimonabagdi
Head of production - @samkitdagli
Line Production - @officialkreativeproductions
Line producer - Ashish Dixit and Anuj Tiwari
Production controller - Prashant pandey and Robi Dey
Production manager - Om Tiwari and Aman Pandey
Music - @karan.malhotra8
Editor - @yusuf_scissorhand
Assitant editor - Durga
Grade - @aviavinashshukla
Online - @famous_1945
Post producer - @jaykhuman5@mai.kahaniwala
Food stylist - @tanishka.dewani
Mascot team - @ironthreadstudio
STAR CAST -
@desaianang@panjabikamya@sudhaachandran@rajeshkumar.official@sumeetvyas@madhurimaroy.12