Autumn - where the trees let go of the leaves - is a perfect time to check in with your communication and your mindset about promoting your work - sharing the value of what you bring to the table. Letting go of old, outdated stories about your work will give you a fresh approach and an envigorated energy to make the last quarter of this year the best period of the year. We have the tools for you to do it. 21 exercises to be made during 21 days (or when you can prioritise it in your schedule), wherever it suits you. With recorded introductions and field-based assignments in a clearly designed set of worksheets SHINE YOUR WORK the online app course can give you just that. When you buy the app course you get a discount on one 1:1 online mentor session with cultural entrepreneur and author Karen Toftegaard.
P.S.: The photos are from the SHINE YOUR WORK festival edition we created this August to @edfringe .
Get your ready-to-use tools in the easy-to-use onmine app course right now
🫴 SHINE YOUR WORK 🫴 Link in bio
Feedback in Edinburgh was great:
"Shine Your Work was a great addition to our Fringe Central programme this year. It supported artists and producers to learn about the essential tools they need to stay on track and effectively connect with their audience at the Edinburgh Fringe. Participants left feeling more positive and confident about their next steps. Karen’s delivery was focused, engaging and artist-centered, and we’d highly recommend her for running workshops and sessions within a professional development setting.” Artist Developer Manager, EdFringe, Kirsty Fraser
Get your ready-to-use tools in the easy-to-use onmine app course right now
🫴 SHINE YOUR WORK 🫴 Link in bio
#shineyourwork #update #levelup #creative #artist #producer #online #karentoftegaard
Karen Toftegaard is the founding CEO of WILDTOPIA by Karen Toftegaard ApS. Our mission is to help people better understand themselves, each other, and the world around them. We develop festivals, coaching, and holistic learning experiences in leadership, communication, and cultural contexts worldwide.
An award-winning serial entrepreneur and published author, Karen has pioneered festival programs like #DANISH at EdFringe (2020–), RELOCATIONS (2021–), the international platform at CPH STAGE in Denmark (2017–2024), and AirPlay Street Gallery's MellemByen (2006–2008).
Her commitment to empowering creatives is reflected in our coaching, workshops, and strategic consultancy programs. Karen’s motto, “Train your communication, leadership, and mindset as much as your creative skill,” drives our workshops and coaching. Our SHINE YOUR WORK program (available as an app and in-person) equips creatives to share their work with confidence and cultural awareness, while TAKE YOUR SPACE focuses on leadership and international strategy. We're always happy to discuss tailored options to fit your needs.
Founded as a LLC (ApS) in 2015, WILDTOPIA by Karen Toftegaard ApS initially focused on PR. Since 2018, we've grown into a global provider of festivals, coaching, and creative development for professionals worldwide.
#shineyourwork #wildtopia #takeyourspace #coaching #empowerment #creative #creativity #festival
✨ Do you receive our SHINE YOUR WORK newsletter?
We sent one out today—packed with cases and key takeaways from Edinburgh Festival Fringe this August.
Among other projects, we delivered a festival edition of our signature workshop SHINE YOUR WORK in collaboration with @edfringe . It supported artists and producers promoting their shows at the intense 3-week festival.
This edition shares voices from the participants—because their stories show just how personal visibility really is.
👉 Want to read along? Sign up via the link in bio
#shineyourwork #newsletter #edfringe
📸 From todays visit at the Danish Broadcasting Corporation for a radio interview about @edfringe and @danishedfringe
From wild koalas to wild ideas at @adlfringe ! 🐨✨
It was fantastic to visit Adelaide, Australia. Beyond the thrill of spotting three wild koalas, I was truly inspired by the vibrant performing arts festivals - @adlfringe and @adelaidefestival .
I already knew the different festival circuits well. But Adelaide’s softer, more intimate energy - despite hosting an impressive 1,600 shows this year - really stood out. Maybe it’s the weather, maybe it’s the scale, maybe it's the fact that "care" is a big part of the Australian performing arts practice...
I had the chance to speak with several Fringe festival directors. The open-access, artist-first ethos (including industry development) is what makes these festivals so special. Yet, commercial pressures - high accomodation costs, artists bearing all the risk, and the loud promotion of commercial work - can sometimes overshadow these values.
After having done these kinds of programmes in both Copenhagen and Edinburgh ( @edfringe ) for 9 years I tend to more often advice people not to go if they are not ready to bring their best (fringe)work and make the very most of it. It's all about being clear and honest, so people invest in what truly aligns with and amplify their work.
That’s why it was encouraging to hear a US Fringe director share that they’ve started excluding venues that don’t support and take care of the artists. It is important with leadership taking care of the field by making choices that supports the core of the entrepreneurial fringe-spirit: creating opportunities for artists to reach their audiences - nationally and internationally.
@wildtopia.dk is dedicated to festival and industry development and I was happy to facilitate the festival edition of our signature workshop SHINE YOUR WORK as part of @adlfringe 's industry development programme Honey Pot. Giving tools to feel good about promoting your work - even though you always hated it.
#festivals #adelaidefringe #edfringe #australia #shineyourwork
@denmarkinaustralia
Video-edit: Barbara Hryciuk
We had a lovely time together during the festival edition of the SHINE YOUR WORK. The purpose is simple - feel good about promoting your work - even if you hate it...and forget to breathe.
After the workshop an artist came to talk. We had a talk about owning ones work and not using a lot of your energy to convince people about the value of your work - especially not the ones who don't like it. It's okay. Find the people who enjoy your work and nurture that. And get really good at what you are doing. Then it will grow more naturally and you use your energy better. She ended the conversation by asking: "May I give you a hug?" - "Sure". It's especially for people like her this festival edition is for. People who step out of their comfortzone and choose to walk the road less travelled - and grow both personally and artistically.
Thank you @adlfringe for the invitation❤️
#shineyourwork #festival #honeypot #performingarts #australia
Photo: @loueloueloue
Artists playing at @adlfringe - this is your room.
48 hours.
If you’re tired of shrinking yourself, come.
SHINE YOUR WORK workshop in Adelaide, Australia - @adlfringe
Date: Thursday 5 March
Time: 10:30am to 12pm
Location: FringeWORKS at Tandanya, 253 Grenfell Street, Adelaide
If you are a Honeypot artist or producer - write SHINE in comments and get a sign up link
#shineyourwork #adelaide #festival #AdelaideFringe #AdelaideFringe2026 #PerformingArtists #TheatreMakers #IndependentArtists #ArtsProfessionals
#FringeWorks #ArtistVisibility #OwnYourValue #CreativeBusiness #SelfPromotion
#GlobalCreatives #FestivalLife #FromDenmarkToAustralia #KarenToftegaard
Instead of saying “It’s just a small project…”
Try:
“This project explores…”
Language shapes perceived value.
SHINE YOUR WORK workshop in Adelaide, Australia - @adlfringe
Date: Thursday 5 March
Time: 10:30am to 12pm
Location: FringeWORKS at Tandanya, 253 Grenfell Street, Adelaide
#shineyourwork #adelaide #festival #honeypot #AdelaideFringe AdelaideFringe2026 PerformingArtists TheatreMakers IndependentArtists ArtsProfessionals
FringeWorks ArtistVisibility OwnYourValue CreativeBusiness SelfPromotion
GlobalCreatives FestivalLife FromDenmarkToAustralia KarenToftegaard
I know what it takes to step into visibility internationally.
As a Danish festival professional working across borders, I’ve had to own my value -clearly and unapologetically.
This workshop is built from that experience.
SHINE YOUR WORK in Adelaide, Australia - @adlfringe
Date: Thursday 5 March
Time: 10:30am to 12pm
Location: FringeWORKS at Tandanya, 253 Grenfell Street, Adelaide
#shineyourwork #adelaide #festival #AdelaideFringe #AdelaideFringe2026 #PerformingArtists #TheatreMakers #IndependentArtists #ArtsProfessionals
#FringeWorks #ArtistVisibility #OwnYourValue #CreativeBusiness #SelfPromotion
#GlobalCreatives #FestivalLife #FromDenmarkToAustralia #KarenToftegaard
Visibility shouldn’t feel unsafe.
If you recognise yourself in this, join me for SHINE YOUR WORK at Adelaide Fringe.
Feel good with promoting your work - even though you've always hated it.
🗓 5 March
📍 FringeWORKS at Tandanya
🎟 If you are a Honeypot artist or producer write SHINE and get signup link
Let’s change how visibility feels.
#shineyourwork #adelaide #honeypot #festival #AdelaideFringe #AdelaideFringe2026 #PerformingArtists #TheatreMakers #IndependentArtists #ArtsProfessionals
#FringeWorks #ArtistVisibility #OwnYourValue #CreativeBusiness #SelfPromotion
#GlobalCreatives #FestivalLife #FromDenmarkToAustralia
Denmark → Adelaide, Australia in one week
In one week, I’m bringing SHINE YOUR WORK from Denmark to Adelaide.
I’ve delivered this workshop at @edfringe , and now I’ll be working with artists and producers at @adlfringe . Looking forward.
If visibility, self-promotion, or selling your work makes you uncomfortable - this session is for you.
Date: Thursday 5 March
Time: 10:30am to 12pm
Location: FringeWORKS at Tandanya, 253 Grenfell Street, Adelaide
#shineyourwork #adelaide #honeypot #festival #AdelaideFringe #AdelaideFringe2026 #PerformingArtists #TheatreMakers #IndependentArtists #ArtsProfessionals
#FringeWorks #ArtistVisibility #OwnYourValue #CreativeBusiness #SelfPromotion
#GlobalCreatives #FestivalLife #FromDenmarkToAustralia
Video edit: @barbarahryciuk
Video recording: Sara Bozc
