Michelle Ritorto

when you launch 3 light shows in 3 continents in 48 hours, you pass the phone… @projecthailmary

Prepping for a record-breaking @appletv drone show 🤩 #monarch #godzilla #kong #titanx #droneshow

World’s Tallest Drone Show | Godzilla, Kong & TitanX set loose in Hollywood 🫡 What a thrill to set a World Record and bring iconic drone monsters to the heart of Hollywood🔥 — celebrating the return of @appletv ’s series Monarch (and wreaking some havoc). 3,000 drones, 500 feet tall in the heart of Hollywood — placing Kong, Godzilla, and Monarch’s newest TitanX into the skyline at full scale. Officially recognized by @guinnessworldrecords for the tallest drone formation!! — February 20. 12 minutes. Hollywood. — #Monarch #godzilla #kong #droneshow

the summer fireworks could never … we can’t wait for the sequel 🌭 #fireworkscouldnever #headsinthesky #droneshow

There’s nothing like seeing your media outreach show up in print/online, especially when the photo makes the cut. 🎬 This image from @headsintheskydrones “Fireworks Could Never” show sure looks good here in @timeoutla . 🎆🎇 #mediarelations #earnedmedia #pr #publicrelations #publicity #press #mediacoverage #pragency #mediaexposure

It is still a thrill for me all these years later to earn media for my clients. I ask myself why I still get a thrill and it boils down to: I chose a career I really love and I love the reward that comes with working hard because it is NOT easy! 👊 I know there are a lot of people out there who are having to rethink their careers or just starting out in their careers. My biggest piece of advice: chase the passion and don’t stop connecting to it. Because 23 years later, I am STILL having fun in the one I chose and a ton has changed. In this segment I am giddy about, @nbccalive gives @headsintheskydrones @kdprince @shellrit a shout-out for their remarkable show “Fireworks Could Never.” #earnedmedia #mediarelations #pr #publicrelations #publicity #communications #mediacoverage #presscoverage #prwork #recentpress #pitch #pitching #storytelling #mediaexposure

When you have a genius friend who’s as passionate about what he does as you are, and he asks if you want to help him promote something cool he is doing, you jump right in and get to work! This is @kdprince and he’s a dear friend of mine that I had the good fortune of meeting when we both worked at @netflix . He, along with his co-founder, @shellrit , founded a creative marketing agency called @headsinthesky which does marketing, social media, and…drumroll please…. drone shows. @headsintheskydrones is the first 360 creative drone show agency that creates large-scale, story-driven drone shows for partners like Netflix, Amazon MGM, Sony Pictures, and Cinespia. After witnessing fire tear through their beloved city earlier this year, Kevin and Michelle found themselves scratching their heads when they began to see the Los Angeles event listings for Fourth of July fireworks. Didn’t we just watch flames tear through our city landscape? Now we’re just going to launch fire in the air again like nothing happened? It feels reckless, it feels wrong, it feels tone deaf, and far too many are anxious about it. So Kevin and Michelle put their money where their mouth was and took action. They self-funded their own 300 drone show that gave Los Angeles a glimpse into how captivating, safe, eco-conscious and community-rooted drones can be. Here, Kevin goes on “Good Day LA” to talk drone shows, why LA needs to break up with fireworks and how to take advantage of telling stories with drones in the night sky to ignite fandoms, generate headlines and stop you in your tracks. #earnedmedia #mediarelations #pr #publicrelations #publicity #communications #mediacoverage #presscoverage #prwork

…and that’s a wrap on our first-ever Fireworks Could Never drone show ✨🌭 Swipe through for a behind-the-scenes look at the people, energy, and community that made it all happen. 📸: @kitkarzen 🗞️: @elevate_comms #FireworksCouldNever #BehindTheScenes #DroneShow #LosAngeles #AltadenaGirls #HeadsInTheSky #LACommunity #CreativeActivism #OnlyInLA #LAstrong #EventRecap #HollywoodHills

top 3 reasons why drones > fireworks ✨ from @headsintheskydrones co-founder @shellrit #drones #fireworks #droneart #fourthofjuly #headsinthesky #fireworkscouldnever #puppies #veterans

As a creative drone show agency founded in the Hollywood Hills, we had to say it: fireworks and Los Angeles are just not meant to be. ❤️ [link in bio to article, and link to support @altadenagirls ]

@wwe_on_netflix live 🤝 pyrodrones 💥 | Client: @netflix #wweraw #wwenetflix #wweonnetflix

🍾 Did 2024 just happen? A sincere *thank you* to our creative partners, our big idea innovators, our production pioneers and our trusted advisors. You made history and headlines with us this year — and without you we’d be firmly planted on the ground. tbh, we prefer the sky. 🌚🥂Can’t wait to fly in 2025 #drones #droneshow #marketing #bigideas #2024