My name is Lindsay Colker and I am the Founder & President of Elevate Communications, a full-service public relations and communications consulting boutique. I founded the company after nearly 20 years working for some of the biggest entertainment corporations including Paramount, Sony, and the transformative juggernaut, Netflix. I love what I do and who I do it for - my unique and diverse group of clients across a broad spectrum of businesses.
For those of you who are new here, welcome! For those of you who have been on this ride with me since the beginning, thank you!
A lot of what you'll see here is educational information about PR and communications, get-to-knows about me (because who I am informs how I think and work), and inspirations (because my creativity and passion are fueled by it).
Thank you for being here and being a part of my journey.
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#publicrelations #publicity #communications #pr #earnedmedia
Many that reap the benefits of press coverage - or are even consumers of it - often don't understand how hard a publicist worked behind-the-scenes to land that story. It takes numerous attempts to capture the attention of a journalist, and if you're lucky, land the story.
Here are a few examples of what I'm talking about with coverage I secured for clients.
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#earnedmedia #mediarelations #publicists #pr #communications #presscoverage
Every job I’ve had in PR has taught me something along the way - about myself, about the work, about the people, about life. My second job in this industry was working for a PR agency. It’s where I cut my teeth and learned how to pitch, how to work with multiple clients, how to hustle.
I enjoy reflecting on what I’ve learned and gotten out of my various roles in PR and Communications over the years.
I’d love to hear yours!
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#pr #publicrelations #communications #publicity #publicist #publicists #communicationsstrategist #prstrategy #pragency #mediarelations #earnedmedia
This is not an ad. But it sure looks like one!
This is an actual earned media placement secured by yours truly, and the reason I'm sharing it is to show you what a story can look like if you set it up correctly.
The hook was these two NFL athletes-turned-nurses who were partnering with clients @mercyships and @glorifyappofficial on a content series that redefined what strength looks like in action. We anchored it to launch during Nurses Week.
Winning the placement is one thing.
Positioning the story for impact is another.
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#earnedmedia #publicist #pr #publicrelations #publicity
When a client becomes the entire focus of a story, you celebrate the win!
This coverage came as the result of catching up with a reporter I have long admired.
I just reached out to see how she was doing.
We were talking about life and then about work.
I shared with her what I had been working on lately.
She told me the trends that were interesting her lately, what she was looking to write about, and asked if my client would be open to talking to her for it.
The reason I celebrate it is b/c I respect this reporter very much and have always found her to be ahead of the curve when it comes to telling stories about marketing and creator economy,.
Additionally, the client was the only person she quoted throughout the entire piece!
I love this work!
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#presscoverage #mediarelations #earnedmedia #publicist #publicrelations
It's Friday, so why not look cute?
If you know me, you know that fashion is my forte.
If I weren't a publicist, I'd be a stylist.
There's nothing better than wearing clothes that you feel good in - both the fit and the glow.
Style says so much about someone. It's a personality, a statement, an energy, and a vibe.
Style has a way of connecting people, too.
I get dressed for me, but what I wear makes other people happy, too.
Thanks for indulging me on a Friday.
I'm off to work, so I can fuel my fashion habits!
There's nothing that makes me happier than delivering visibility for clients.
In this case, it was delivering behind-the-scenes access into @americanexchangeproject Day, where over 700 students from 38 schools across nearly 40 states were finding out the towns they were matched up with for their intercultural domestic exchange. And what a better place to grant access than a good news media outlet whose sole mission is to spread hopeful, refreshing, people-centered storytelling that unites and brings us together.
The Hook: March is full of big “match” moments: college admissions, medical school placements. Here's the Match Day you’ve never heard of that you didn't know you need.
I love figuring out how to get the story for my diverse group of clients I am so passionate about!
It's Friday and this is how I feel.
Tired, but energized for what the week gave me and excited for what the new week has in store.
Proof that a full week can leave you both spent and inspired.
Have a happy weekend!
