Vivek Gowri (@vivekgowri ) is a mechanical engineer by training, product manager by day, and (the new) owner of San Francisco Running Company by the rest of it.
A serious trail runner (he’s competing at Broken Arrow next month) with a deep affinity for gear, his pursuit into specialty retail is as much about bringing innovative merchandise to the forefront as it is engineering a new kind of community out on the trails.
We chatted with Vivek about hardware, innovation, and his fresh chapter at @sfrunco . Full story on Courier Relay — link in bio.
📷: @b3n.co
Miwok 100K was wild. 5AM start time, course records falling everywhere, bottomless gelato at the finish, shutting down Parkside, Pizza Hacker and Hook Fish after.
Sunday morning. Why not run some more? But no rush. Ease into it. Give the norda 005, 001A, and 002 a try. Pick a trail. Chat with friends. Sun on face. Dream about lunch and nap. Chill.
Welcome to The Sunday Reset with @nordarun
May 9th will be exactly FIVE weeks from June 13th … which means fives weeks from the moment that many of you will be lining up on the start line of the inaugural BAY AREA 100.
And we can’t think of a better way to grease those wheels than a stellar training run with those wild and wonderful folks at @sfrunco .
Come and join us in Marin at 08:00 next Saturday, May 9th, as we put rubber to rubble and hit the trails one more time in preparation.
Stay tuned for more info.
#bayarea100 #ultrarunning #trailrunning #100miler
Kicking off a monthly Sunday trail run series at @sfrunco we’re calling The Sunday Reset.
For the inaugural this Sunday, May 3rd, at 8AM, we’ll have @nordarun demos on hand and VIP guests @davidtlam & @jimmyelam
No better way to come down off the highs of the Miwok 100K weekend. Join us!
Team Saber Tooth launched yesterday and vibes were all-time as the Day 1 crew was treated to vert, views & sun in the Marin Headlands. Back at the store we hung out and made custom Mountain Tiger merch, snapped Polaroids and made bracelets thanks to The North Face’s crafty setup. Thank you to all who came out, for @sfrunco for hosting us and for @thenorthface_trail for bringing our women’s & non-binary training club to life!
The program continues this Sunday 5/3 with a 7:30AM run at Muir Beach. We’ll meet weekly at various locations around the Bay Area, and your next chance for TNF demos & giveaways will be at the next SFRC-hosted run on Sunday 6/7.
We also announced our Team Saber Tooth Tahoe Training Camp up in Palisades this June 24-26… details coming soon. In the meantime, sign up to join Team Saber Tooth and come on out for a Sunday run! Link in bio, all women-identifying and non-binary runners welcome whether you’re signed up for a Mountain Tiger race or not (or not yet 😈).
📸: @estherramosphoto
Weekend recap 🏔️
Grateful to be part of an incredible race weekend with @sfrunco at The Canyons Endurance Runs by UTMB 2026✔️
Huge congrats to @hawks_hayden and every single athlete who showed up, pushed limits, and made it happen out there. The trails always deliver—and so did you all.
📸 @mckennonwoltman
Already looking forward to the next one #Footcaresummer #utmbFootcarePartner #sidas #sidasyourfootcompany
Saturday Group Runs at SFRC are in absolute full force these days. Join us tomorrow as we partner with Brooks to bring you demo pairs of the Cascadia Elite to test on the Headlands trails we have been running on since 2013. Here’s a little preview of this week’s route.
#trailrunning #marinheadlands #grouprun #sanfrancisco #millvalley
The New Nike ACG Pegasus Trail just dropped at SFRC!
We gave it a test drive on Tennessee Valley this morning. ACG just keeps delivering hits! Come check it out during our ACG Broken Arrow Weekend.
Here’s what’s new:
Improved ATC 2.0 Outsole
Upgraded for improved wet-surface traction
ReactX Foam
A boost of ReactX Foam in the midsole for higher responsiveness and energy return
Wider Toe Box
Offers better comfort and stability over long distances
8mm Drop
Reduced to 8mm for better connection with the trails
Engineered Mesh Upper
Lightweight engineered mesh that combines durability and breathability
Available in-store and online
Every group run at SFRC begins with a bit of pavement. Consider it a runway to endless possibilities in The Headlands, usually beginning on the dirt of Oakwood, Rhubarb, Miwok, TN Valley trails, just up the road from the shop.
Every Saturday. 8AM. Join Us.
Shout out to our partners for making this week’s run the best so far in April 2026!
@trailsisters_marin@mountaintigerrunning@thenorthface_trail@naakbars@darntoughvermont
