Photo, Campaigns / Books As People
A campaign for the relaunch of Crossword’s flagship store at Kemps Corner in Mumbai.
We spoke to a variety of people about their professions, interests, books they’ve enjoyed over the years, something unexpected about them that may surprise an acquaintance, and objects that others would immediately recognise as theirs.
Each image was then built using a selection of books and personal objects tied to the individual – accompanied by short identifiers on the posters, such as “Agripreneur. Aspiring golfer. Motorsport aficionado.” or “Textile designer. Teacher. Animation buff.”
The photographs are installed as prints across the store.
Client:
@crosswordbookstores
Concept, creative direction & photos:
@seekingnorth
[photo, campaigns, still life, visual storytelling, bookstore, creative direction, Crossword, Mumbai, Seeking North]
![Photo, Campaigns / Books As PeopleA campaign for the relaunch of Crossword’s flagship store at Kemps Corner in Mumbai.We spoke to a variety of people about their professions, interests, books they’ve enjoyed over the years, something unexpected about them that may surprise an acquaintance, and objects that others would immediately recognise as theirs.Each image was then built using a selection of books and personal objects tied to the individual – accompanied by short identifiers on the posters, such as “Agripreneur. Aspiring golfer. Motorsport aficionado.” or “Textile designer. Teacher. Animation buff.”The photographs are installed as prints across the store.Client: @crosswordbookstoresConcept, creative direction & photos: @seekingnorth[photo, campaigns, still life, visual storytelling, bookstore, creative direction, Crossword, Mumbai, Seeking North]](https://sp1.picnob.com/p/pt_6727661427231967642422_0_90c2705f0235f727cdcbbbb0205719a7.jpg?o=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&h=dbbbf30f431f4e0b444e958ead9c6848)
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