Sharon Whiting

Ahh, @barnesfragrancefair you were incredible! I'll be sharing the official photos from @whiting_visuals very soon, but in the meantime, here are the very few pics I managed to take yesterday (how did I not get a picture of us @aliceduparcq @fragrantmaven ) @barnesfragrancefair is wonderful every year, but there was something very special about the 2026 version. So many brands, wonderful talks (@aliceduparcq @fragrantmaven @makingscentsmakesense @yousmellgreatwhatisit @jofairley you were all brilliant), a scented walk by @edgeretail @aroma_concepts.uk , the most engaged and enthusiastic fragrance lovers, the best fragrance writing from @onthescentmedia @rakessense and @nezlarevue ......... A shout out to our sponsors @aspectsbeauty @kga_beauty_pr @gloriousbrands @yardleylondonuk @agencedeparfumerie @mane_1871_ @discoverkaorium @pochpac @maximise_pm @village_properties @aroma_concepts.uk @edgeretail And the person who makes it all happen? @wewearperfume aka Amanda Carr you are the beating heart of this event ❤️ - hope you are enjoying a well deserved rest! #fragrance #barnesfragrancefair #barnes #perfumelovers #lovescent

Catching up on a little posting.... I loved the @kga_beauty_pr showcase @hotelcaferoyal . This beautiful venue was the perfect backdrop for an exquisitely curated selection of summer scents, some familiar to me others, less so. My favourite find was @solferinoparis with its elegant collection of highly wearable scents. Reverie Sur Seine is my kind of fragrance... an intense neroli hit softened with soft woods and musks that kept me company all the way back to Brighton. Thank you @the_vinstar for the invitation ❤️ and apologies for the blurry photo of you and @makingscentsmakesense !

Launched in 1990, the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. Recognising and rewarding the talents of journalists and visualisers who brilliantly translate the complex art of perfumery into words and pictures, the @fragrancefoundationuk Jasmine Awards is a much anticipated event for all in the industry. This year's panel of judges had a tough job (I suspect it's always a tough job!) as they explained during the hugely enjoyable panel talk! Huge congratulations to @aliceduparcq @onthescentpodcast @makingscentsmakesense (who won two awards!!) and @_lilyruby on your well-deserved wins and for helping us navigate the fragrant world that we love so much! And thanks to @outspokenbeautynicola and @fragrantmaven for letting me hold your precious award (last pic).....I could get used to that!! #fragrancefoundation #jasmineawards #bafta #fragrance #perfume

Reposting this as I managed to chop everyone's heads off earlier today! Thank you so much to @gloriousbrands @muse_communications for hosting such a wonderful party to celebrate the launch of @onthescentmedia and magazine. The room was full of perfume people from every area of our very fragrant industry! From distributors to brand owners, PRs to content creators, and of course the @onthescentmedia team, I talked until I was hoarse! Thank you to everyone who came and joined in the fun, we hope you enjoyed it as much as we did! Taking a deep breath now before we all get going on the next issue! #fragrance #newlaunch #fragrancewriter #perfume #scent

Starting the week with a little throwback to a recent trip to Paris.... As well as all the joys of @perfumeweek organised by the brilliant team @nezlarevue , we were invited to visit the @givaudan headquarters. Definitely the stuff that perfume dreams are made of! Our wonderful hosts @sophie_cauchi and @bernardocauvin took us on a full tour of the building, including the amazing labs, where the perfumers' visions are transformed into test fragrances by a team of skilled assistants. We also had the privilege of spending time with the delightful Natalie Gracia-Cetto (who I had the joy of interviewing a few weeks ago for @onthescentmedia to talk about the new @diptyque fragrance, Orphéon EDT) and @yann_vasnier Also, can we have a moment for offices with a view of the Eiffel Tower!! #Paris #givaudan #fragrancecreation #perfumer #thisfragrantlife

🎉🎉🎉 AND WE ARE LAUNCHED! Last week in Paris for @perfumeweek , we got a truly amazing reception for the print edition of this brand new magazine. It sits on our just-launched, finger-on-the-pulsepoint website alongside the hugely successful @onthescentpodcast and an exciting events programme - because we know the world is craving real life meet-ups and magazines you can touch, feel and wallow in. Seen here: our longstanding friend, genius @guerlain Perfumer @thierrywasser , enjoying his first glimpse… Just one of many scent luminaries whose photos with the mag we look forward to sharing! Created by multi-award-winning journalists @jofairley and @fragrantmaven , with an evocative contribution from @aliceduparcq , and so, so beautifully designed by @jennysemple , just click the links in bio to read the magazine free online, or order your beautiful 66-page print edition - the first issue of what will be a quarterly magazine, entirely devoted to the joy of fragrances and the world of scent… We are beyond grateful for the incredible reception to this magazine, which will also be retailed - already on sale @soliflore_store @wild_iris_perfumerie and (later today!) @parfumledanceuk , with more stockists to be listed next week. Thank you to team members @scentinelcomms @outspokennicolabonn and @wewearperfume for your incredible cheerleading and help, and to everyone who made it possible: @goldfield_and_banks_australia floris @muse_communications @gloriousbrands @penhaligons @boadiceathevictorious @clivechristianperfume @aspectsbeauty @ataratmalondon Just the BIGGEST adventure! We look forward to having you along with us… ##perfumemagazine #fragrancemagazine #printisalive

Paris Perfume Week with the best fragrance (and fragrant) pals @aliceduparcq @makingscentsmakesense @wewearperfume @yousmellgreatwhatisit @jofairley @blublazerguy Thanks to @nezlarevue for making it all happen....we'll definitely be back! We smelled so many fragrances, ate a ton of delicious food, and walked for MILES!! Great to spend time with @tracyjmoores @lindalandinlondon and to bump into @wild_iris_perfumerie @joboydstyling @andreakatsari @yvonneglennon @itsonlyhayley_x @thfragrancevault #parisperfumeweek #Paris #perfume #nez

My second feature for @irkmagazine has just gone live! Still very new territory for me, so huge thanks to the IRK team for the opportunity! This piece focuses on the exciting @akrofragrances collection, which I discovered at @aspectsbeauty showcase. We often use the word addictive when we speak about fragrance, so l was curious to know which of these @oliviercresp designed scents would give me the olfactive rush I was looking for........not gonna lie, there were several!! #irkmagazine #fragrancewriting #fragrance #oliviercresp #akro

I had the absolute pleasure of interviewing perfumer Natalie Cetto for @onthescentmedia last week to talk about her new creation for @diptyque - Orphéon EDT. And while I completely forgot to take a picture of Natalie (we were so busy chatting!!) I did manage to capture a few shots of the beautiful New Bond Street maison. As well as sniffing my way through the fragrances, I could have spent all day enjoying the interior decoration (it even has a bathing salon!) and original artworks. And I particularly loved the record studio in the Ephemeral space upstairs. The Orphéon, on the Boulevard Saint-Germain, was a bar located right next door to the original Diptyque Boutique. This artists hangout, filled with the rhythm of jazz and creative camaraderie, was the place to be! The original Orphéon EDP is a tribute to the nightlife in 1960's Paris.....all curls of tobacco smoke and powdery make up trails. With the new Orphéon EDT, Natalie has elegantly captured that moment before the dazzling night ahead when everything is brimming with promise and excitement. Warm and citrussy with juniper berry to evoke that first gin & tonic and a delicious touch of tonka and cedarwood , Orpheon EDT is a triumph. #diptyque #Paris #nataliecetto #perfume #fragrance

Exciting #nationalfragranceweek discovery courtesy of my perfume pals @fragrantmaven and @wewearperfume @idiomfragrances have literally just launched with a stylish pop-up in Denman Place, right next door to Ham Yard Hotel. We met the founders who introduced us to this disruptive, innovative, and ultimately very affordable brand. Designed for layering, there are seven fragrance options and 127 possible combinations!! Smell like no one else is the message, so whether you layer over a fragrance you already own, stack Idiom on Idiom or go solo, a unique fragrance experience awaits!! It will surprise no-one that my choice was Acoustic Rose. Floral and juicy, this is a big, blowsy, modern rose that combines beautifully with creamy Palo Santal for added softness or Bergamot Hi Fi to make it zing!! Congratulations team @idiomfragrances 👏 ##newbrand #fragrance #layering #rose

What a great start to National Fragrance Week. We had the best day showcasing RNDL alongside some of the most exciting next generation of fragrance brands. We feel so lucky to be a part of it. A huge thank you to @scentinelcomms for organising such a great event. We’re privileged to be amongst the most exciting new brands @lordsfragrancehouse @toldlondon @kingdomscotland @sokilondon @neunere.london @cranbourn And of course some of our esteemed guests who took the time to come and visit @wewearperfume @fragrancefoundationuk @yousmellgreatwhatisit @jofairley @greekgoddessldn @perfumedaze @fragrantmaven @makingscentsmakesense @fragmental.uk @etescents @thfragrancevault @octavianwho @mrscentindulgence @wild_iris_perfumerie @parfumledans

What a way to start #nationalfragranceweek 😍 I first met the @fragrancefoundationuk inaugural cohort of #nextgen brands last year when @makingscentsmakesense and I talked about our respective roles as PR and fragrance specialist & content creator as part of the mentoring programme. We were both struck by the creativity and the passion that drives these talented individuals so it was an absolute joy to organise a press showcase for them! The @amiewinestudio was the perfect location (shout out to be brilliant staff!) and the sun shone gloriously all day!! Thanks to all those who came to discover @cranbourn @kingdomscotland @lordsfragrancehouse @neunere.london @rndl.ltd @sokilondon and @toldlondon #nextgen #newbrands #pressshowcase