Climbing Everest is no mean feat and in this feature documentary we see Max, a physically disabled young man, put his life on the line in order to find social acceptance.
Bringing together a motley crew of friends, he decides to take on his biggest challenge yet: to trek to Everest Base Camp on horseback. Yet as the reality of his world-first trek hits, putting his body through incredible pain, he is forced to dive deeper into himself and question his original motivations. With the love and support of his partner, he's able to conquer the mountain, and come back home with the confidence to question why he had to prove anyone wrong in the first place, let alone himself. With incredible vistas over the Himalayan Mountain range, following Max and his remarkable journey, the film questions how far any of us should go in order to be accepted by society.
Join us today at BFI IMAX at 6.15 to celebrate ‘My Everest’ cinema premiere!
Being a teenage girl can be difficult—and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, @puma ‘s new campaign encourages girls to show up as their authentic selves.
Up-and-coming filmmaker @chiaseedchia helms this sociable spot for @puma 's Mayze Stack trainers. Anglo-French musicians Amaria, Shasimone, Bellah, and Le Juiice star in a film "where the mic is in reach but no one's fighting for it", with Gaston and the brand keen to put sisterhood front and centre for once.
The Londoner's mixed-media visuals brim with personality, while the tone is unapologetically upbeat. Bouncy camerawork also makes viewers feel part of the action, culminating in a neat perspective shift at the end. A useful calling card for Gaston as brands prioritise representation like never before.
@elephantroomuk@pumawomen@jdwomen@d_benj@lucy_producy@amaria_bb@shasimone@ibebellah@lejuiice@tasha_duursma@wearethemusiclab@kiskadee__@shannieloves
