Sara Rothan | Bridal Alterations & Custom Gowns

Going custom is more exciting when you have the right team by your side. One of my key beliefs is that you don’t need to have everything figured out. Simply share your vision, and listen. Together, we will craft a stunning look that you’ll cherish on the most significant day of your life. And if you need a little inspiration, feel free to scroll through some of my most recent work to get the wheels going #srothan #custombridal #weddingdress #motherofthebride #bride #receptiondress #bridalinspiration #custom #weddinginspo

#srothan #bridalalterations #weddingdress #bride #luxurybridal #custom #tagyourtailor

Her mother’s dress reimagined for a new chapter. 🤍 In just a month, we transformed this heirloom into a corseted, modern silhouette for a courthouse moment. The goal was to preserve the feeling of the original, while refining the fit and structure to feel entirely her. A fully detachable underskirt revealed a second look. A sleek mini, lined to match and paired with a custom scarf for that final detail. Past meets present. This was a dream collaboration from start to finish. . . . Bride: @nottheonlysara Photo: @albanykatz Dress Redesign: @s.rothan

Brenda Song for Running Point on @netflix wearing @dolcegabbana , tailored to perfection. Styled by: @jordan_grossman

Not one, not two, but three incredible looks (perfectly engineered for her body.) Planning multiple outfit changes involves a detail often overlooked: the logistics of the fit. To move from the drama of a ceremony ballgown to the freedom of a getaway mini, you don’t just need three dresses—you need a specialist to ensure each one performs for its specific moment. For this bride, it was a masterclass in silhouette. We balanced a @viviennewestwood ballgown for her petite frame, incorporating a lace underlay for the aisle and a scarf for a high-energy reception transition. And for the finale? A structural @daniellefrankelstudio halter, draped with mathematical precision for her getaway. . . . Design & Planning @sophia.goff Photography: @samanthadeanphoto Gowns: Danielle Frankel & @viviennewestwood via @loho_bride Alterations: @s.rothan Florals: @underground_melody Hair & Makeup: @makeupsang @tonyastylist

A bubble hem and a romantic silhouette for this bubbly affair? Say less! Perfecting the fit of this @daniellefrankel gown was a beautiful challenge. Those signature micro-pleats truly have a life of their own, so we worked meticulously to make sure the fabric flattered Siena’s silhouette while keeping all that gorgeous, natural movement. Since the goal was total dance-floor freedom, the real magic was in the hidden details! We retrofitted a custom bustle by integrating a zipper into the skirt lining. This allowed us to open the lining, bustle the internal petticoat, and re-zip it to perfectly support the weight of the outer bubble hem. The result? A gown that felt as secure as it was stunning. There is nothing like seeing a bride truly enjoy her day without a single worry about her dress. Technically sound and effortlessly beautiful, just the way it should be! . . . alterations: @s.rothan gown: @daniellefrankel planning @eager.events venue @sbhistoricalmuseum photo @zachanddune video @duneweddings florals @rebelfloral catering @fieldtotableevents dj @dartcollective bar @craftedcocktailssb cake @roomforcakesb rentals @amigo.event.rentals @bbjlatavola lighting @bellavistadesigns beauty @nvglamteam

@cher ... our forever fashion icon . . . Custom Design: @s.rothan Bridal Stylist: @areyoushay

For my bride, Emily, the veil wasn’t an afterthought, it was the entire silhouette. We built the design around her ornate hairpiece and intricate lace, engineering two distinct pieces so her vision could evolve with her day. Instead of settling for one off-the-rack accessory, we created a cathedral-length statement for the ceremony and a shorter, high-energy version for the reception. It meant she never had to ditch her signature aesthetic just to hit the dance floor; she simply transitioned into a version of it that was ready to move. When your accessories are integrated into the blueprint of your gown, you don’t have to compromise. . . . Planning & Event Design @samkoma.world Photography @shannonyenphotography Videography @klasseyproductions Estate @theinglesideinn Entertainment @christien.anthony Rentals @archiverentals @sigpartyrentals Lighting @renownedeventdesigns Florals @stellarosefloral Linens @bbjlatavola Stationery @jlfcalligraphy Photobooth @classicphotobooths Gifting @shopboxfox Content @capturedbycarobeth Cake @overtherainbowdesserts Hair @_juheeseo Makeup @katekatsmua Wedding Dress @ellysofocli Party Dress @viviennewestwood Veils @s.rothan

The dress you buy isn't always the dress you wear. While a consultant helps you find the silhouette, I’m here to engineer the experience. My job is to take that vision and make it functional and wearable for your unique body and your specific day. By treating every gown as architectural couture, I bridge the gap between "off-the-rack" and a true "one-of-a-kind" fit. Swipe for the 5 things I wish every bride knew before the first fitting.

One dress. Two legacies. This is your sign to hold onto that heirloom. We took her mother’s original ballgown and breathed new life into it, creating three iconic looks for one unforgettable wedding weekend. Beyond the main gown, we used the cherished remains of the original silk to create a matching flower girl dress, weaving a thread of family history through every generation. It was a joy to see this fabric live again, transformed into something that honors the past while celebrating the future. 🕊️

There is a distinct magic in a redesign—the art of seeing what a gown can become. When Sam brought us her @phillipalepley , she had been told by others that removing the sleeves wasn't possible. We saw it differently. For a romantic setting in Italy, we focused on deconstructing those elements to reveal a timeless, vintage-inspired silhouette. By meticulously reworking the architecture of the bodice, we ensured the original elegance of the silk remained, but with a structure that felt sculpted specifically for her. From the precise preservation of the silk-covered buttons to the internal corsetry that will support her through every toast, we bridged the gap between a classic design and Sam's personal vision. Congratulations, Sam. You were a vision. 🕊️ Planning: @italianboutiqueweddings Photography: Vanessa Todd @nessietodd Videography: @weddingsbyheston Styling: @itsgivingbridal Italy Venues: @masseriaspina @portavecchia_terrazza Italy Gowns: @phillipalepley @stillwhite @maison.takarah @asar_london @katherinetash @loho_bride @macorsetiere @s.rothan Groom Tuxedo: @indochino Jewelry: @susiesaltzman @reverencejewelry DJ: @antonello_gentile Invitation Design: @nessietodd Catering: Le Cucine de Spina Tuktuk: @flcett HMU: @lucianavendola @marilena_facciolla Favors: @mrplayingcard @foryourparty

Social media is a beautiful tool, but for Jonni, it was a research lab. When she fell in love with her @markarian_nyc gown, she didn’t just look at the editorial photos. She studied how the dress lived on real brides. She noticed the nuances of the fit, identifying exactly what she wanted to perfect for her own wedding day. In an incredible "full circle" moment, she reached out to a bride whose fit she admired to ask the ultimate question: “Who tailored your dress?” That question led her straight to our atelier. The "custom experience" for Jonni was about this high level of intentionality. It takes a bride who can see the beauty in the evolution, someone who trusts the "in-between" moments of pins and raw edges to achieve that level of precision. We spent hours refining the internal foundations and the flow of the silk, ensuring the final silhouette wasn’t just a dress, but a reflection of the bride who sought us out. Jonni, it was an honor to be the answer to your search. You were absolute perfection. 🤍 . . . Dress @s.rothan Photographer: @hannyleephoto Planning and Design @amandalauren_co Catering @highonthehogcatering Florals @frondfloral Rentals @amigo.event.rentals @theonicollection Papergoods @covermeinadream Linens @bbjlatavola Music @dartcollective Lighting @bellavistadesigns Glam @samarabeautysb Burros @boozyburros Cake @bodegabakeshop Coffee Cart @arrvocoffee Videographer: @reganscaifefilm Venue @foxencanyonranch Veil: @ofrendastudio