There’s melted domes and Melty Domes abound for this week’s dystopian pizza parlour Feature Video from Aotearoa band
@soft_bait , ‘Long Line’.
Workers in VR headsets grind through shifts slinging pizzas as, in their minds, a caged band plays to a crowd of cyber bikers from hell. This is the cyberpunk fever dream Soft Bait has created with the help of director
@ryanfielding_ , who says “we wanted to make something super apocalyptic but fun”. Referencing 90s stoner comedies, New Zealand pub-rock, and films like The Blues Brothers and Mad Max, the music video is textural, colourful and darkly comical… and all filmed in just two days!
Despite the apparent unseriousness of the music video, ‘Long Line’ holds deep messages about identity, ancestry and inheritance. Vocalist Josh Hunter explains the track is about “self-concept, the beliefs and traits we inherit and hold onto, even when they don’t serve us.”
“The initial ideas [for the music video] stemmed from the concept behind the song, generational bloodlines and feeling fated to the working class, downloading our baggage through bloodlines and how we now upload those to the web” says Ryan. “Somehow it ended up as us making our own cyberpunk pizza franchise on a budget, and the band performing inside of a cage at Whammy Bar (an Auckland underground music venue).”
With a truly crazy concept and meaning to boot, we’ll gladly grab a slice of what Soft Bait is dishing up.
![There’s melted domes and Melty Domes abound for this week’s dystopian pizza parlour Feature Video from Aotearoa band @soft_bait, ‘Long Line’.Workers in VR headsets grind through shifts slinging pizzas as, in their minds, a caged band plays to a crowd of cyber bikers from hell. This is the cyberpunk fever dream Soft Bait has created with the help of director @ryanfielding_ , who says “we wanted to make something super apocalyptic but fun”. Referencing 90s stoner comedies, New Zealand pub-rock, and films like The Blues Brothers and Mad Max, the music video is textural, colourful and darkly comical… and all filmed in just two days!Despite the apparent unseriousness of the music video, ‘Long Line’ holds deep messages about identity, ancestry and inheritance. Vocalist Josh Hunter explains the track is about “self-concept, the beliefs and traits we inherit and hold onto, even when they don’t serve us.”“The initial ideas [for the music video] stemmed from the concept behind the song, generational bloodlines and feeling fated to the working class, downloading our baggage through bloodlines and how we now upload those to the web” says Ryan. “Somehow it ended up as us making our own cyberpunk pizza franchise on a budget, and the band performing inside of a cage at Whammy Bar (an Auckland underground music venue).”With a truly crazy concept and meaning to boot, we’ll gladly grab a slice of what Soft Bait is dishing up.](https://sp1.picnob.com/p/pt_6752136973202953105234_0_14e0be0c52e06ba7334889c0db50e66b.jpg?o=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&h=bb82eef0515713ff792c024493bce7b8)
