RUBY

Little preview of a new personal project that’s so dear to my heart ♥️ Coming up soon photography: @rubycruden styling: @lyannewiersema styling assistant: @joysinar muses: @betephotography and @ariela.osoria.roque

Sanmanio in Paramaribo (2026) 🤍 Met Sanmanio on my third day in Suriname and immediately knew I wanted to take his picture. Thank you for your kindness and your time, I Iove how these turned out 🫶🏾

Archana and Lyann, Paramaribo (2026). On a mission to document the beauty of queer love worldwide 🖤 second part of my series shot on film in my dear Suriname. Thank you for your trust and warmth girls.

New personal work shot in my beautiful Suriname 🇸🇷 So grateful and excited to share more with you soon! Thank you @sojjuice ♥️

first publication of the year for @de_volkskrant 🎀 thank u superstar team!!! @latoyavandermeeren muah: @irajraghosing styling: @olivierjehee @houseoforangeagency.amsterdam amazing talents: @minxtaka @danielkolf_ @saraharnolds @marietjekoet

Sungjin on the ferry to Jeju Island 🍊

Kinderen hebben een stem, het is aan ons om te luisteren ♥️ Voor @unicefnederland regisseerde ik samen met lief @jaronblonk deze commercial. Aan alle ouders en verzorgers, neem de stem van je kind mee het stemhokje in. De wereld die we nu vormen is hun toekomst. Duizendmaal dank voor deze fantastische mini crew, nu te zien op tv en in de bioscoop!! Regie: @rubycruden en @jaronblonk Producer: @jaronblonk Agency: @unseen.community DP: @lyannevbodegom 1st AC: @tim_broers Gaffer: @daanschilders Best boy: @romme.f BTS and social: @thom.de_vries Grading: @hetkleurlokaal Sound: @soundsrightstudios Special thanks voor @leroyduivenvoorden , @claudiadebreij en alle mega getalenteerde kids!!

freshhhh work for @knvb @oranjeleeuwinnen 🧡 muah @carmelitasart styling @j.herfst thanks for having me!! @capitalsports.agency @freshmenmedia @nike

Gorgeous @tammimbambo shot on 120mm in Cape Town 💙 it was so special to be able to meet and create together again, thank you for your trust in me 🫶🏾 Saving the best shot for later, more to come!!

As part of the exhibition Women of Amsterdam - an ode, young makers from Amsterdam are exploring different perspectives on gender, identity, and feminism. Their work will be periodically shown as pop-up exhibitions under the title Girls On Top on Studio Panorama.⁠ ⁠ Visit between January 31st and February 2nd⁠ The first Girls On Top artist is Ruby Cruden (1995). Cruden is a photographer and director. Her work has a colorful and melancholic atmosphere. She focusses on themes of self-love, feminism and inclusion. Cruden uses photography and film as a personal way to show activism. She explores topics such as gender, race and identity. The mini-expo includes her new photo series Queer Love.⁠ ⁠ Learn more via the link in bio!⁠ ⁠ #amsterdammuseum #womenofamsterdam⁠

Nederland faciliteert een genocide. We financieren wapens, schudden de hand met met oorlogsmisdadigers en kijken de andere kant op terwijl er een compleet volk wordt uitgemoord. Elke dag schaam ik me dieper en breekt mijn hart meer. Bij deze @minpres , niet in mijn naam. Free Palestine 🇵🇸 #nietinmijnnaam

I’m so incredibly proud to finally share this campaign I directed for @women_inc with you. Reimagining the ever so impactful “Bloed, Zweet en Tranen” by Hazes, we gave new meaning to this classic by telling the story of people who menstruate. The pain, stress and societal pressure we feel to keep quiet when on our periods is so exhausting. It’s time (long overdue really) to end the silent suffering and open up the conversation with our surroundings. Breaking this stigma is so important in our wellbeing and everyday discrimination and misogyny we face. A huge thank you to @thefamilyamsterdam and my amazing team at @vigics for your trust, to @sophiestraat for your powerful translation of such a cultural staple, and my amazing cast and crew. This project made me realize I want to make things like this for the rest of my career. #gewoongesteld DP/BTS legend @lyannevbodegom Agency: The Family Creatie: Ed Bennekom Account: Linda de Graaff Crew 🫶🏾 Production company: Vigics EP: Dwight Groot Producer: Shanya Valies Production manager: Dilba Yasin Director: Ruby Cruden DP: Lyanne van Bodegom Focuspuller: Tim Broers & Michelle van der Plas Gaffer: Maxime Pottuit Best boy: Simon Reusink MUAH: Chiara Sriram Styling: Lyanne Wiersema Styling assistant: Hannes Schievink Art director: Merel Hendrickx Art director: Elfie van de Mosselaer Production assistant: Soma Ridha Production assistant: Tijn Lodder Production assistant: Quincy Carrilho Post productie: Willem Korsten Edit / Grading: Fernando Barrientos Title design: David Velt Soundtrack: Sophie Straat Cast 🫶🏾 Olaf Olguin Akua Sasu Jessica Chang Sing Pang Vanity Holband Donna Jo Aarts Jayda Sarioglu Michael tiedtke Marc Marquez